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Each of the NY6 schools have done great work over the years building their respective brands — but which program does it better?
The Minnesota Timberwolves were seen as one of the big beneficiaries of the 'City Edition' Jersey campaigns because of their weaving in of local and popular...
A one-night rebrand for a Minor League Baseball team can be a powerful profit generator, according to a seminar at the 2019 Baseball Winter Meetings.
The daily fantasy sports and betting provider has found mutually beneficial success building custom games for advertisers.
With a bevy of entertainment opportunities across the board, winning shouldn’t be considered a driving force when it comes to converting customers.
A growing relationship between basketball and soccer launched a partnership between the clubs with a goal of expanding their respective fan bases.
The campaign seemingly paid off as “Creed 2” had the largest Thanksgiving weekend opening ever for a live-action title by grossing $55 million.
Major League Lacrosse is about to have a new look and feel. During this upcoming process, Troika will be offering immense support and guidance.
Collegiate social marketers hate having 40 different tabs open on their browsers, so NeuLion College crafted a solution.
The athletic department has built a year-long celebration around the Larry Bird-led team.