At the peak of his habit, Earnhardt smoked a pack-and-a-half-a-day. Now, he’s the pitchman for Nicorette Coated Ice Mint Lozenges.
As part of the brand’s new “Power Has No Gender” campaign, Powerade is building three mini-pitches with the U.S. Soccer Foundation.
Dunkin’ became an NHL league-level sponsor in 2017, which was the company’s first-ever national sports league partnership.
In August, Concacaf appointed its first-ever head of women’s football – former Canadian women’s national team player Karina LeBlanc.
The Major League Soccer Players Association has taken back control of the MLS players’ group licensing rights from the league, signing a new agreement with REP Worldwide to serve as the exclusive partner and strategic advisor for those rights.
Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.
LaLiga invests in U.S. soccer talent through Alianza de Futbol, as the organization continues to evolve its efforts to support the nation’s Hispanic soccer.
Through a series of posters and murals, WNT Everywhere connects fans to Women’s National Team players on a deeper level leading up to World Cup action.
Lethwei, a brutal bare-knuckle combat sport, was previously confined behind Myanmar’s borders. Now, WLC CEO Gerald Ng wants to go international.
Banana Republic has tapped athletes such as Kevin Love and Jared Goff to help develop clothing lines and build a connection with sports fans.
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