House of Highlights Aspires To Become True Media Brand

  • When it launched in July, House of Highlights' TikTok account had roughly 350,000 followers. In early October, that number skyrocketed to over 1 million.
  • Of its roughly 1.1 million TikTok followers, 55% of them are female.

With the 2019- 2020 NBA season beginning on October 22, fans will be flocking in droves to one Instagram account to see top plays: House of Highlights.  Since creating the popular social media channel in 2015, Omar Raja’s brainchild has grown to a place where superstar athletes like LeBron James, Steph Curry, and Cristiano Ronaldo are just three of the more than 14 million followers the account currently has on Instagram alone. But what began as a basketball haven inundated […]

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His And Hers: Jemele Hill, Michael Smith Could Reunite Again

  • Jemele Hill tells Front Office Sports she'd 'strongly consider' working again with her former ESPN 'His & Hers' partner Michael Smith now that they're both producing content in Los Angles.

We may not have seen the last of the Jemele Hill and Michael Smith pairing. The two former ESPN His & Hers stars both now have production houses in Los Angeles to create new sports content. Both of their startups are intrigued by the prospect of the multimedia duo working together again. Hill, now a staff writer for The Atlantic, previously teamed up with Kelley Carter to form their own production company called Lodge Freeway Media. “Mike is one of […]

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FOS Exclusive

Cassidy Hubbarth’s Hoop Streams To Become Season-Long ESPN Show

With the NBA making news 365 days a year, ESPN is expected to announce Monday that it’s expanding Cassidy Hubbarth’s Hoop Streams into a season-long show. The hit digital program streams on the ESPN app and ESPN’s Twitter and YouTube platforms. Launched in February, the live, on-site show initially streamed before ABC’s Saturday night prime time game telecasts and other big games this past season. It grabbed a young, hoops-savvy audience. Now Hubbarth, former NBA star-turned TV analyst Kendrick Perkins […]

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FOS Exclusive

Mina Kimes To Host ESPN’s Daily AM Podcast

Mina Kimes’ meteoric rise at ESPN will continue as she is expected to be named lead host of ESPN’s first daily morning podcast, sources said. The ESPN Daily is expected to be formally launched in mid-October. ESPN is holding off Kimes’ announcement until right before the podcast goes live, said sources. Since joining the company from Bloomberg in May 2014, Kimes has been featured across a growing number of ESPN shows and platforms. She launched her own NFL-focused podcast, guest-starred […]

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Anchored By Kirk Cousins Show, Vikings See Podcasting Growth

Many NFL teams have podcast networks. Only one is headlined by an $84 million starting quarterback. When the team and the Vikings Entertainment Network, released their new podcast lineup for the 2019 season they touted a new addition as their No. 1 attraction: “Under Center With Kirk Cousins”  Co-hosting his own weekly podcast and radio show, Cousins doesn’t do the usual five-minute drive-by appearance with a local sports radio anchor. Instead, he tapes an hour-long show that features both video […]

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Overtime SZN programming

Overtime SZN Programming Targets Gen Z’s Football Woes

Digital sports network Overtime is going to Primetime with its new slate of football programming. The three-year-old network targeting Gen Z sports fans will launch five new shows in an expansion of its football coverage, including “Primetime 2.0” with NFL Hall of Famer Deion Sanders and his son Shedeur Sanders. The shows begin premiering Saturday. Overtime’s dedicated football channel, Overtime SZN, launched last year and has gained nearly 1 million followers. To date, Overtime SZN videos have been viewed more […]

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MSG Networks Looks To Capitalize On Tri-State NHL Team Buzz

Three of the most-anticipated teams entering the 2019-2020 NHL season are the New Jersey Devils, New York Islanders and New York Rangers, all of which scored with interesting offseason additions – and in the case of the Islanders, the promise of a new stadium. As the local rightsholder for all three teams, MSG Networks is using that increased local buzz to roll out several new fan engagement efforts ahead of the start of the season. “It was a super exciting […]

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Blues Enter the Zone

How Will NHL’s TV Talks Play Out? We Ask The Experts

The National Hockey League will be the first big sports sports league to put its broadcast rights up for bid during the coming gold rush of 2021-2022, when the NFL’s entire TV portfolio could be up for grabs. NBC Sports’ 10-year U.S. media rights deal expires after the 2020-2021 season. With live sports the most valuable entertainment going, you can bet your Stanley Cup the NHL is going to be looking for a very hefty increase from NBC’s current $200 million-a-year […]

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Nielsen Rolls Out New Fan Insights Platform In Nine Countries

(Nielsen is a proud partner of Front Office Sports) For sports teams, properties, and sponsors, gathering data about the purchasing behavior of fans just became even easier.  Nielsen has announced the launch of Nielsen Fan Insights. This online platform will provide users with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits all over the globe. At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany, France, Spain, Italy, China, India and Japan. The […]

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Does Facebook Want Live NFL Game Rights?

Does Facebook want live game rights to the NFL and other sports? That’s the billion-dollar question keeping broadcast TV executives up at night, and executives at leagues and teams salivating, as a whole host of media rights for the NFL and other sports leagues will be available soon. With a market capitalization of $501.58 billion, and 2.41 billion active monthly users around the globe, Facebook has the potential to completely shake up the sports TV landscape. League executives have suggested […]

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