Pittsburgh Penguins Shooting Their Shot On YouTube

  • In early October, the Pittsburgh Penguins became the latest NHL team to launch their own YouTube Channel.
  • As of November 18, the Penguins have posted 162 videos and accrued nearly 6,450 subscribers on YouTube.

For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that come to fruition last year when he attended a conference hosted by the Google-owned platform. Heading into the event, McCafferty expected YouTube to talk about how it’s a place for people with short attention spans. However, after hearing from executives that a person’s average “dwell,” or watch time, on the […]

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Yahoo’s Chris Haynes In Talks To Join TNT’s NBA Game Coverage

  • NBA insider Chris Haynes of Yahoo Sports is nearing a deal to become a sideline reporter for TNT's Tuesday Night NBA game coverage.
  • The former ESPNer succeeded Adrian Wojnarowski as Yahoo's chief NBA news-breaker and helped rebuild Yahoo's NBA coverage team.

Chris Haynes continues to be a growth stock among NBA insiders. The senior NBA insider for Yahoo Sports is nearing a deal to become TNT’s sideline reporter for its Tuesday Night NBA game schedule that tips off in late January, sources tell Front Office Sports. TNT’s Tuesday Night coverage will feature an all-new look during the 2019-2020 season. After a two-year experiment, TNT is dumping the “Players Only” telecasts that featured former stars like Grant Hill, Derek Fisher, Kevin McHale, […]

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A Big Reunion? ESPN Wants Dan Patrick Back

  • ESPN is interested in bringing back prodigal son Dan Patrick. But is Patrick interested in rejoining ESPN?
  • Ex-ESPN President John Skipper tried to lure Patrick back in December, 2017.

ESPN has been getting the old band back together, bringing back veterans like Chris Berman, Tom Jackson, and Keith Olbermann. Now ESPN is interested in bringing back another blast from the past: Dan Patrick.  Ideally, ESPN would love to hire Patrick to host a weekday afternoon edition of “SportsCenter,” said sources. He could also possibly do radio.  At the very least, ESPN would like Patrick to make regular appearances on the network, sources said. Patrick is still plugged into the […]

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Overtime Aims To Be Next ESPN For Generation Z

  • Due to its success reaching GenZ, media giants are interested in young sports network Overtime.
  • Overtime videos are now drawing a record 1 billion views per month.

One billion with a capital B. That’s the number of videos now viewed monthly by fans of Overtime, the digital startup that’s aiming to become ESPN for Generation Z. It’s a milestone that’s been three years in the making. The Brooklyn-based Overtime turns the normal sports TV network model on its head. Rather than building its coverage around the over-covered worlds of pro or college sports, it focuses on the under-covered world of high school/amateur athletics. Instead of linear TV, […]

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USWNT’s Jimena Panduro On Social Success With The World Champs

Subscribe: iTunes The United States Women’s National Soccer Team returned from France this summer with another World Cup championship. That victory has created a new, but familiar sense of excitement for staffers around the team in many capacities as well as new opportunities for social content. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist chat with USWNT Content and Social Media Manager Jimena Panduro about her professional journey, the excitement of the latest championship, advice for aspiring […]

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Stephen A. Smith, Skip Bayless Could Reunite On ESPN’s ‘First Take’

  • Skip Bayless and Stephen A. Smith could reunite on 'First Take,' the ESPN morning show that made them both stars.
  • Skip Bayless' four-year, $25 million contract with Fox is up in 2020. He could return to ESPN, where he worked for 12 years.

Stephen A. Smith and Skip Bayless are poised to pull off a possible reunion at ESPN’s “First Take,” sources told Front Office Sports. Bayless’ current contract with Fox Sports expires in 2020, said sources. Smith refers to Bayless as his “brother from another mother.” The former “First Take” sparring partners could reunite on the “Embrace Debate” morning show that turned them both into national stars.  “They both want to make it happen. I’m just not sure ESPN will hit Fox’s […]

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Being The “Voice Of The Fans” Helps Ravens Reach One Million Instagram Followers

  • On October 24, the Baltimore Ravens became the latest of 18 NFL teams to reach one million Instagram followers.
  • In 2019 alone, Baltimore has added over 153,000 Instagram followers - and grown from roughly 734,000 followers in 2017.

Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department.  At the time, the Ravens’ social media accounts comprised of only Facebook and Twitter. Instagram was still relatively unknown to the masses – as was Snapchat. Now with the conclusion of the last decade rapidly nearing, Baltimore has shown how its social media strategy has evolved. On October 24, it reached one million Instagram followers – a jump from roughly 734,000 in July […]

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MLS Sees Boom In Digital Metrics With Conclusion Of 2019 Audi MLS Cup Playoffs

(Team Infographics is a proud partner of Front Office Sports) The 2019 Major League Soccer (MLS) season has built to another exciting conclusion. The Seattle Sounders defeated Toronto FC in the MLS Cup Final 3-1 on Sunday. This ends an eventful playoff campaign for the league both on the field and on the digital side. This season saw the highest digital engagement in MLS postseason history. Prior to the final, traffic on was up +47% vs. 2018 and traffic […]

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NWHL Gets Assist From New Twitch Deal

  • The NWHL signed a three-year exclusive live-streaming partnership with Twitch, which brings all of the league’s games and programming to the platform.
  • Streaming on Twitch is also allowing the NWHL to more deeply engage fans around the games.

The NWHL is seeing early success on Twitch in the first year of its deal with the platform. The fourteen NWHL games streamed on Twitch in October averaged 67,790 viewers each. There were 949,065 viewers across all games combined. “Our expectations are always high, but viewership this first month surpassed our expectations,” said NWHL Commissioner Dani Rylan. “Twitch is the largest sports streaming platform in the world, so that has brought before a large and new audience, and the management […]

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With Cris Carter Out At Fox Sports, What’s Next For First Things First?

  • Cris Carter is officially out at Fox Sports. But his 'First Things First' morning show on FS1 will continue, says network.
  • Not one 'Embrace Debate' show on ESPN or FS1 features a female debater. Fox could reap benefits of casting first woman to debate sports rather than serving as moderator.

Cris Carter, the Pro Football Hall of Famer and co-host of the “First Things First” morning show, is officially out at Fox Sports following a disagreement with the network. Front Office Sports reported Monday that Carter had been frustrated with being passed over for Fox’s “Thursday Night Football” pregame show. Ex-Super Bowl champion Chris Canty has filled in for Carter for the past week on “First Things First,” which he has co-hosted with Nick Wright and Jenna Wolfe the past […]

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