Female Athletes, Gamers Bring WWE To New Heights On YouTube

  • On YouTube, it’s not a Big Four sports league that reigns supreme; instead, it’s WWE.
  • With help from its female superstars and various gamers, WWE has surpassed 62 million YouTube subscribers, with more subscribers than Dude Perfect, Justin Bieber, and Ed Sheeran.

If asked what sports brands have the most global followers on YouTube, leagues like the Premier League, Major League Baseball, or the NBA might come to mind. With subscriber counts of 1.1 million, 2.4 million, and 14.1 million, respectively, all three have found success on the video-sharing platform. However, those numbers combined represent just over one-fourth of the sports brand with the largest YouTube presence in the world: WWE.  As of July 9, WWE has extended its industry-leading success with […]

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How Sports Media Brand Playmaker Has Grown in a Time Without Sports

  • Playmaker has received over 2.2 billion Instagram impressions in the past year.
  • A unique approach to brand partnerships with record labels and more has contributed to their growth.

(Playmaker is a proud partner of Front Office Sports) When live sports paused, most media companies found themselves scrambling for content and trying to prevent a decline. Playmaker, however, has found ways to continue their growth at an impressive rate.  The Florida-based digital media company showcases nostalgic, rare statistical, and behind-the-scenes content with relatable non-pro sports and gaming videos to engage with their audience on social media as well as their own website. Their offering has also included several episodic […]

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World TeamTennis Brings In New Sponsors Thanks To Return To Play Plan

  • WTT’s 2020 season will be played entirely at The Greenbrier from July 12-Aug. 2.
  • CEO Carlos Silva says picking The Greenbrier as the sole location pushed some sponsors off the fence.

Tennis fans have been starved for live-action. And so have corporate sponsors trying to reach the sport’s affluent audience.  Despite the coronavirus pandemic, World TeamTennis (WTT) is poised to announce a blue-chip lineup of corporate sponsors for its 2020 season, which will be played at luxury resort The Greenbrier from July 12-Aug. 2. WTT Chief Executive Officer Carlos Silva told Front Office Sports that it has secured several category-specific sponsorships for the league’s 45th season. Those include: Wilson (official racket […]

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FuboTV Sees Growth in Its First Quarter of 2020, but Subscribers Drop

  • The OTT cable provider reported a 78% increase in revenue to $51 million.
  • Total subscribers also up double digits year-over-year, but down compared to the end of 2019.

FuboTV had a 78% increase in revenue in the first quarter of its 2020 fiscal year as well as a significant monthly subscriber uptick since last year. However, the sports-focused platform did report a decline of total users since the end of 2019. The multi-channel video programming distributor disclosed its delayed first-quarter financials on July 8 following its completed merger with FaceBank Group, Inc. in April 2020. The company previously reported its 2019 fiscal year performance in May. FuboTV earned […]

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MLS is Back Tournament Promises New and Costly Look at Pro Soccer

  • ESPN will deploy slow-motion cameras, drones, and mics to capture additive content without fans in attendance.
  • MLS will additionally tap virtual technologies to incorporate fans and sponsors during matches.

Fans tuning in to the start of the MLS is Back Tournament on July 8 at Walt Disney World Resort in Orlando will notice a few upgrades in the broadcast production of games without live spectators in attendance. As a result, airing the competition will be rather expensive compared to traditional MLS regular season matchups before the pandemic.  ESPN, MLS’s production partner for the tournament, says it will utilize slow-motion cameras, drones, and goal post cameras to bring additive pictures […]

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Customers May Soon Say ‘Enough is Enough’ to OTT Cable Price Hikes

  • Ever-increasing content acquisition prices have led to a steady diet of price increases as OTT providers try to cater to families.
  • The economic fallout from the coronavirus pandemic may lead to consumers prioritizing other needs above cable subscriptions.

Editor’s Note: This story has been updated since it was published to reflect that FuboTV will now cost subscribers $60 for base plans while YouTube TV will charge $65. A previous version of this story said they would both cost $65. It comes as little surprise that multichannel video streaming services FuboTV and YouTube TV have increased monthly subscription prices again. The additions of pricey content packages from ViacomCBS and Disney warrant those hikes, experts say. But consumers may soon […]

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Restart Of Sports Brings Uncertainty to Broadcast Industry

  • Facing unique circumstances, leagues are restarting while using “world feed” broadcasts - which will likely last only as long as the pandemic.
  • Alongside a consolidation among regional sports networks, it's unclear if TV production staff will be able to return to their jobs.

On a typical summer day, Kurt Farmer would be running a robotic camera at a Washington Nationals or Baltimore Orioles game.  Instead, he’s maintaining his newly installed garden and a tiki bar at his suburban DC home as one of the 3,500 sports TV crew workers sidelined by the pandemic-forced shutdown of sports.  “I am doing any project I can so I don’t lose my mind,” Farmer joked. Farmer, 52, typically works more than 200 game broadcasts per year across […]

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Colin Kaepernick Signs Partnership Deal with Disney, ESPN

  • Disney's first-look deal extends across all platforms, including ESPN, Walt Disney TV, Hulu, Pixar and The Undefeated.
  • Kaepernick has asked ex-ESPN anchor Jemele Hill to work alongside ESPN Films as a producer on his life story.

While Colin Kaepernick’s future on the football field remains to be seen, the former NFL quarterback who has inspired thousands of athletes to take a knee for social justice is evolving into a growing media brand. On July 6, the Walt Disney Co. announced a first-look production deal with Kaepernick and his production arm Ra Vision Media. That will include ESPN Films producing an exclusive docuseries on his life. The first-look deal extends across all Walt Disney platforms, including Walt […]

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Without Live Matches, Wimbledon Serves Up More Digital Content

  • June 29 would’ve been the first day of the 2020 Wimbledon Championships. Now with no tournament this year, the All England Lawn & Tennis Club is increasing its digital offerings.
  • From esports to its work with IBM, Wimbledon is getting by content-wise - even without live tennis.

Summer in the United Kingdom is always headlined by one marquee event: Wimbledon. From the ‘who’s who’ of celebrities crowding around the Royal Box to strawberries and cream, The Championships is an event with an impact extending beyond London.  June 29 should have marked the first day of the 2020 Championships, with Novak Djokovic and Simona Halep looking to defend their respective titles. Instead, the entire tournament remains on the sidelines as it endures its first cancellation since 1945.  Without […]

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TNT’s Kenny Smith Says It’s ‘Inevitable’ He’ll Leave TV For Front Office

  • Co-star of ‘Inside the NBA’ created a ‘virtual’ basketball academy during the pandemic.
  • Smith hopes to sign up 1 million customers worldwide for the new ‘Jet Academy.’

Kenny “The Jet” Smith has always been entrepreneurial. Rather than taking it easy during the coronavirus pandemic, he created a “virtual” basketball academy for kids featuring real NBA and WNA stars. His new online basketball camp, “The Jet Academy,” is set to take flight July 20. The co-star of Turner Sports’ “Inside the NBA” will host live weekly online sessions with NBA stars Kemba Walker, Trae Young, and Victor Oladipo as well as the WNBA’s Sue Bird, Breanna Stewart and […]

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