Media

Yahoo Sports Expecting To Double Its NFL Revenue in 2019

During Yahoo/Verizon’s presentation about its NFL streaming strategy this spring, young New York Jets quarterback Sam Darnold offered some insight into Generation Z. Watching NFL games on your phone is a natural, said the 22-year old Darnold, because his friends spend all day on their devices anyway. With Yahoo Sports extending its live NFL streaming rights into its mobile Fantasy Football app for the first time, the sky’s the limit this season according to Geoff Reiss, general manager of Yahoo […]

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Turner Sports, Bleacher Report See Growth Ahead For Champions League In Year Two

Deeming its first year of coverage a success, Turner Sports and Bleacher Report are aiming to further ramp up content around the UEFA Champions League as it enters its second season as a rightsholder. The broadcaster shocked many in the sports industry when it acquired the U.S. English language rights to both the Champions League and the Europa League. Turner Sports agreed to pay more than $60 million annually for the rights, which run through the spring of 2021, outbidding […]

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NBC Finds Success With Premier Lacrosse League In Year One

NBC Sports prides itself on taking leagues that may be unfamiliar to sports viewers and turning them into top-tier TV properties. Think the network’s English Premier League Soccer coverage.  That mirrors its approach with the Premier Lacrosse League, which launched earlier this year. By taking risks more established sports leagues wouldn’t try, founders Paul Rabil and brother Mike Rabil have established their startup as a legit player. As the PLL’s inaugural season heads for its first championship game, NBC executives […]

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NFL Grabs Over 109 Million Viewers For Week 1 Game Action

The NFL is celebrating its 100th season this year. Based on the league’s strong Week 1 TV/digital numbers, it’s still the NFL – and then everything else in sports and entertainment. The league says a total audience of over 109 million viewers tuned in for Week 1 action. Across the board, Week 1 games averaged over 17 million viewers, up 5% from the first week of the 2018 season. Overall, NFL games ranked as the top six telecasts for the […]

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Did Legal Betting Boost NFL’s Week 1 Ratings?

The NFL scored a strong TV performance in Week 1, with ESPN’s Monday Night Football posting a double-digit rating increase. But there was also a new factor driving ratings, say TV insiders. Namely, the increasing legalization of sports betting across the U.S.  After the formerly impregnable NFL suffered consecutive ratings drops during the 2016-2017 seasons, tracking the NFL’s weekly TV performance became something of a media parlor game. Given the solid league’s performance in Week 1 of the 2019 season, those […]

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Surf’s Up – And So Are World Surf League’s TV and Digital Media Rights

The sport of surfing will be part of the Olympic Games for the first time in Tokyo in 2020. The timing couldn’t be better for the World Surf League (WSL) to commence negotiations for future media deals, with an eye toward richer rights fees and greater visibility. The surfing governing body currently has a linear TV deal with Fox Sports and a digital deal with Facebook. As the exclusive U.S. broadcaster for the WSL’s Men’s and Women’s Championship Tours as […]

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Eagles To Offer Fans Comedy And Cooking Shows With ‘Eagles Entertainment’ Studio

The Philadelphia Eagles don’t want to just be a football team. They want to be a “global and progressive sports entertainment brand.” To make that grand plan a reality, the team’s launching an original content studio called Eagles Entertainment that will see the franchise spread its wings into comedy, cooking shows, and human interest documentaries about fans.  Comedy? Cooking shows? Tough-as-nails Eagles legends like Reggie White, Chuck “Concrete Charlie” Bednarik or Buddy Ryan might shake their heads. But times are changing. […]

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NWHL Signs Live Streaming Deal With Twitch

The National Women’s Hockey League has signed a three-year exclusive live-streaming partnership with Twitch. The deal will bring all of the NWHL’s games and programming to the platform, which will be available for free globally on any device that can access Twitch. The NWHL has also launched a Twitch account. The deal will start alongside the NWHL’s 2019-2020 season, which is set to begin on October 5. The league said that not only will games appear on Twitch, but so […]

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Mission Accomplished: ESPN’s Jimmy Pitaro Healing Fractured NFL Relationship

ESPN president Jimmy Pitaro vowed to improve the network’s formerly frayed relationship with the NFL. As ESPN prepares to kick off Monday Night Football’s 50th season, Pitaro can cautiously say, mission accomplished. Brian Rolapp, the league’s chief media and business officer, told Front Office Sports the league’s once-troubled relationship with ESPN is on much more solid ground entering the 2019 season. Rolapp cited Pitaro’s personal involvement as well as Disney’s comprehensive coverage of the 2019 NFL Draft on ESPN and […]

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‘Light Knocks’: NFL Teams Like The Colts Creating Their Own Digital Docu-Series

The scene was a shell-shocked Lucas Oil Stadium. Indianapolis Colts quarterback Andrew Luck had just stunned the sports world by announcing his retirement at age 29.  The video production team quickly sprang into action, shooting reaction interviews with head coach Frank Reich, general manager Chris Ballard, new starting QB Jacoby Brissett and T.Y. Hilton, Luck’s best friend after entering the league together in 2012. Those were all edited and then laid down on top of a track of foreboding music.  […]

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