Media

major-league-fishing-stage-three-lake-fork-bass-pro-tour

Major League Fishing Continues to Reel in Record-Setting Virtual Crowds in 2020

  • Last week’s MLF Bass Pro Tour stage saw viewership increase by 20% over already-amplified February numbers.
  • 500,000 unique visitors watched over 19 million minutes of the stage three competition via the league’s in-house livestream.

Major League Fishing is one of the few sports that has continued to host events as the coronavirus pandemic has largely canceled professional sports nationwide, helping the league continue its uptick in viewership and relevance.  The sport had already seen an increased interest in February, with stages one and two of its second-annual Bass Pro Tour reporting a 72% increase in unique tune-ins year-over-year. The league’s in-house live stream, MLFNOW!, attracted over 886,000 unique viewers over the two events for […]

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hurricanes-social-media

Carolina Hurricanes Shoot For Kindness On Social Media

  • Canes aim to build communities on social media during this trying time.
  • Team acted similarly on Nov. 13, 2019, for World’s Kindness Day.

Amid the seemingly never-ending negative news cycle surrounding the coronavirus pandemic, people – and especially sports fans – are looking for a reprieve from the bad news that they are consuming daily. The Carolina Hurricanes have looked to counteract that on its social and digital media channels, aiming to not only be a source of entertainment but also to help them come together as a community. When the NHL released its statement pausing the 2019-2020 season, clubs across the league […]

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baltimore-ravens-podcasts

Baltimore Ravens Pump Up Podcast Content For Fans At Home

  • As more people practice social distancing, the Ravens are increasing their podcast content to interact with them.
  • Last year saw the Ravens generate more than 250,000 podcast downloads across their two series.

As more Americans are currently stuck at home, the Baltimore Ravens want to make sure they’re reaching fans as effectively as possible.  “Everyone’s kind of figuring out what to do and how to pass the time. Garrett Downing, the Ravens’ director of social media, said. “We want to reach our fans who are looking for ways to be entertained and be engaged with sports and our team.” For the Ravens, that means through podcasts, as the team is significantly increasing […]

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FloSports Ups Internal Content Production to Combat Lack of Live Games

  • OTT provider is ramping up existing show production while launching new original programming.
  • The total number of minutes watched by subscribers increased 11% last week, the company says.

FloSports found itself in a familiar position to many sports content providers last week – scrambling to find new ways to entertain fans after leagues around the world shut down over the coronavirus pandemic. The company’s next marquee event was to be the Milano-San Remo cycling race in Italy, scheduled for March 21. But the one-day event was canceled earlier this month. To make sure it still satisfies cycling fans, FloSports will partner with Zwift – maker of an indoor […]

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oregon-basketball-2020

Oregon Basketball To Highlight Star Players During Dark Offseason

  • March Madness may be canceled, but Oregon will still be cheering on POY candidates in Sabrina Ionescu and Payton Pritchard.
  • Ionescu has helped women’s basketball avg. home attendance grow 623%, and Pritchard has driven men’s basketball to the biggest follower growth in the PAC-12 on IG.

In a typical year, Payton Pritchard and Sabrina Ionescu would currently be leading their respective University of Oregon men’s and women’s basketball teams in March Madness towards a potential national championship.  But, while the coronavirus pandemic might have robbed the Ducks of postseason glory, there is still plenty at stake for the university’s two most notable stars. Pritchard is on the shortlist for both the Naismith Award and Wooden Award as the best men’s college basketball this season. Ionescu will […]

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Classic Game Replays on Tap As Networks Dig Deep Into Sport Archives

  • Most rights to archived games are controlled by leagues themselves, setting up opportunities for MLB and NHL Network
  • Theme nights and famous games from more than 40 years ago are among new TV offerings from MLB and NHL Networks

Sports-starved TV viewers have been screaming for networks to replay classic games to fill the void left by the cancellation of virtually all live sports.  Giving those fans their wish, MLB Network and NHL Network are rolling out revamped programming schedules that will heavily feature “All-Time” baseball games and classic Stanley Cup Finals, sources said. In a sports world decimated by the coronavirus pandemic, these classic telecasts will feature famous players of the past, including MLB’s Ken Griffey Jr. and […]

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new-york-giants-youtube

New York Giants Hunker Down With YouTube For Offseason Content

  • Coronavirus leads the Giants to alter their YouTube strategy during free agency.
  • Since August 2019, Giants’ YouTube has seen a 400% increase in subscribers and a 1,000% rise in hours watched.

When NFL free agency opens each team, team staffers like the New York Giants’ Nilay Shah are usually on high alert. Shah, the Giants’ vice president of digital marketing, and his team typically spend those first few days of the signing window capturing content as players come to the facility that fans eagerly consume, ranging from photos of the player signing their contract or that first on-camera interview as a member of their new team. However, as the coronavirus pandemic […]

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New NFL Wild Card Games Positioned To Be Ad Sales Boon

  • NFL playoffs set to expand to 14 teams in the 2020 season, meaning two new games
  • It has not yet been announced who will broadcast those games

The NFL’s addition of two new Wild Card games could prove to be an advertising windfall for broadcasters. Under the new collective bargaining agreement between the league and the players union, the NFL’s Wild Card Weekend will feature triple-headers on Saturday and Sunday rather than the previous doubleheaders. The new Wild Card game telecasts could generate anywhere from $40 million to $60 million each in ad revenue for the networks showing the games, according to media experts. That should help […]

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FuboTV Pivots To News And Entertainment Amid Live Sports Dearth

  • OTT Cable provider to rely on news and entertainment programming during long sports drought.
  • The company may also receive rebates from TV networks over canceled sporting events.

What a difference one week has made for FuboTV. As recently as March 9, the multi-channel OTT streaming service was live streaming games from across the NBA, NHL, and several soccer leagues from around the world. That is until sports leagues across the globe began to cease play due to the Coronavirus last week. By Saturday, FuboTV’s live sports offerings were all but down to Liga MX – Mexico’s top-flight soccer competition. A league fixture between C.D. Guadalajara and Monterrey […]

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dayton-social-media

Without March Madness, Dayton Basketball Looks To Extend Success On Social Media

  • After more than doubling its Instagram following this season, Dayton looks to highlight its players this offseason.
  • Before coronavirus canceled March Madness, the Flyers were a projected #1 seed in the NCAA Men’s Basketball Tournament.

During March Madness, there are almost no certainties.  That extended to the University of Dayton, who despite not appearing on any major preseason college basketball rankings, appeared to be positioned for postseason success.  “Our staff thought this team could be good, but we didn’t know how good they could be,” Jonathan Asher, Dayton’s assistant director of content creation, said. “Maybe we’re cracking the Top 25, but it was not until we went to Maui. We played well right there, we […]

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