FOS Exclusive

Jorge Sedano Signs Long-Term Contract Extension At ESPN

  • TV/Radio talent Jorge Sedano has signed a three-year contract extension that will keep him at ESPN through the end of 2022.
  • The Cuban-American Sedano wants to inspire young Latino broadcasters the way the late Stuart Scott inspired African-Americans and other people of color.

With LeBron James’ Lakers and Kawhi Leonard’s Clippers vying for supremacy, Los Angeles is the epicenter for today’s NBA. ESPN TV/radio talent Jorge Sedano will continue to be in the middle of the action. Sedano has signed a three-year contract extension that will keep him at ESPN through the end of 2022. Sedano will continue to serve as an NBA sideline TV reporter while appearing on shows such as Rachel Nichols’ “The Jump,” Tony Reali’s “Around the Horn” and “SportsCenter.” […]

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CBS Sports HQ Sees Big Growth in 2019, Amid New Content Strategy

  • CBS Sports HQ more than doubled its total number of streams by 112% in 2019.
  • Improved programming, in the form of dedicated TV segments and entire shows around gambling and fantasy sports, was a key factor behind the service's success, one network executive says.

After rolling out a new over-the-top streaming service for sports fans in February 2018, CBS experienced substantial growth last year after fine-tuning its 24/7 offering. CBS Sports HQ more than doubled its total number of streams by 112% in 2019. The service also witnessed similar growth in total minutes viewed, according to the network. Meanwhile, unique users on dedicated OTT platforms like Roku or Apple TV jumped 171% year-over-year. “The first year of CBS Sports HQ was about setting up […]

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On-Field Success Reflected In Ravens’ Social Media Presence

  • A 14-2 record isn't all that the Baltimore Ravens had to cheer for in 2019.
  • During the 2019 season, the Ravens saw year-over-year follower increases across their YouTube (+230%) and Instagram (+43%) profiles.

With an NFL-best 14-2 record during the 2019 season, the Ravens have seen the team’s on-field success translate to its social media platforms. “We tried to establish a look that fits and sets up our team brand, which is tough and gritty and hardworking,” said Ravens Director of Social Media Garrett Downing. “A blue-collar town, the underdog role – and so we try to have that come out in our content.” While YouTube is the Ravens’ oldest social media page, […]

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UFC Continues Social Media Expansion With Snapchat Partnership

  • Already boasting more than 300 million fans worldwide, UFC is partnering with Snapchat to target younger audiences by creating both Stories and Shows on the app.
  • Across professional sports, UFC boasts one of the youngest fan bases with a median age of 40-years-old - with 40% of them being millennials.

Boasting more than 300 million fans worldwide, UFC is looking to social media to further increase its vast following.  After a year in which UFC’s digital footprint branched out to TikTok, the league is growing its social feed even further through a partnership with Snapchat. Launched ahead of UFC 245: Usman vs. Covington, which took place on December 14, the partnership focuses on bringing more content to Snapchat’s Discover page, which would include UFC Shows and Our Stories. “This relationship […]

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NHL Slides Back Onto TikTok, With Teams Following Suit

  • Seeing the success its peers have found on TikTok has the NHL back on the platform in 2019.
  • Since relaunching its TikTok account on November 12, the NHL has accumulated more than 179,300 followers and 2.5 million likes on the platform.

From leagues of all sizes to sports media brands to even mascots, sports properties are finding value of being on the social media platform TikTok. One other notable sports entity that’s started to reconnect again with TikTok? The NHL.  Unlike MLB and the NFL, which both launched on TikTok only in January and August, respectively, the NHL originally adopted it on October 10, 2017, according to a TikTok spokesperson. Only the NBA was on the platform earlier than the NHL […]

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Sellout: Disney’s ABC/ESPN Out Of Ad Time for Christmas Day

  • Christmas Day is the unofficial start of the NBA regular season. Disney's ABC/ESPN have sold out all ad time for five Christmas Day game telecasts at record prices.
  • Exclusive Christmas Day schedule is "huge driver to the front half of our year," says Disney ad sales exec Jacqueline Dobies.

Disney’s ABC and ESPN have sold out of advertising time for all Christmas Day NBA game telecasts. This year’s five-game slate of Christmas Day games is drawing record ad rates, according to Disney. The NBA’s annual Christmas Day hoops celebration is viewed internally at ABC/ESPN as the unofficial start of the regular season. Advertisers and agencies that may have been holding back from early game action are jumping in with both feet. All commercial time for Christmas Day games has […]

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ESPN’s Damien Woody Could Replace Cris Carter on ‘First Things First’

  • FS1 is weighing changes for 'First Things First,' to make it more like ESPN's 'Get Up!' and NFL Network's 'Good Morning Football.'
  • ESPN's Damien Woody viewed as leading contender to succeed departed Cris Carter on weekday morning show.

The morning show wars between Fox Sports, ESPN and the NFL Network are about to heat up again in early 2020. With Cris Carter suddenly leaving “First Things First,” Fox’s FS1 is weighing a significant strategy change to better position its weekday morning show against ESPN’s “Get Up!” and NFL Network’s “Good Morning Football.”   There are multiple scenarios under consideration for the 27-month old show that airs from 6:30 a.m. to 9:30 a.m., said sources. The most probable is that […]

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Reuters and INFLCR’s New Partnership Gives Athletes Even More Content

  • INFLCR users can now access Reuters photos
  • Native photos and video generate twice the engagement of reposts

(INFLCR is a proud partner of Front Office Sports) Earlier this year, INFLCR and IMAGN announced a partnership that gave INFLCR clients access to national media content in an on-demand format. Now, INFLCR’s clients have access to even more content thanks to the company’s new partnership with Reuters.  Users can now access thousands of high-quality and award-winning sports photographs directly through the INFLCR app. By posting this content natively straight to their own social channels (thanks to the app), athletes, […]

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FOS Exclusive

CC Sabathia To Become Television Free Agent

  • CC Sabathia's one-year TV/radio deal with ESPN is expiring, making him a sports media free agent after moonlighting for the network while pitching his final season for the Yankees.
  • Sabathia is expected to draw multiple suitors, potentially calling or analyzing baseball games for national networks, RSN's, or both.

Eleven years after signing the then-largest pitching contract in MLB history, CC Sabathia is about to become a sought-after free agent again.  The former New York Yankees pitching ace’s one-year TV/radio deal with ESPN is expiring. The 39-year old Sabathia could draw multiple contracts offers from sports media giants such as ESPN, TBS, and Fox Sports, according to industry sources, as well as regional sports networks like the Yankees’ YES Network. The former Cy Young winner and 2009 World Series […]

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ESPN, International Superstars Keeping Top Rank Boxing Relevant

  • On Saturday, Dec. 14, boxing fans can tune into Crawford-Kavaliauskas at 9 p.m. ET immediately following the Heisman Trophy Ceremony.
  • ESPN has broadcasted Top Rank Boxing matches after the Heisman Trophy Ceremony since 2017 when the two agreed to a multi-year partnership.

For the last three years, one of college sports’ most prestigious events has served as an appetizer for a sport trying to resonate with younger generations.  Starting with the Heisman Trophy presentation in 2017, which was won by Baker Mayfield, ESPN’s coverage of that event has always been followed with boxing. Four college football players – LSU’s Joe Burrow, Ohio State’s Justin Fields and Chase Young, and Oklahoma’s Jalen Hurts – will be vying for the Heisman Trophy on December […]

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