Polo Goes Over the Top to Grow Revenue and Fandom

  • Global Polo TV has 4,000 subscribers since launching in January.
  • Ad-supported service aims to grow casual viewership leveraging its retail brand.

The U.S. Polo Association launched its OTT service earlier this year determined to monetize live-action and increase its knowledge of the co-ed sport’s fan base.   Global Polo TV features highlight shows and broadcasts more than 130 matches in the U.S. Roughly 1,000 hours of lifestyle fashion and short film content is also available to fans on the service. The OTT product is operated by Global Polo Entertainment – a division of USPA Global Licensing, which is the national broadcaster […]

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PGA Tour Live Offers Glimpse of Future With Every Shot During The Players

  • OTT service to stream all 32,000 shots from TPC Sawgrass to NBC Sports Gold subscribers.
  • The one-time experiment will be expanded to more tournaments next year, PGA Tour says.

PGA Tour Live is getting a major one-time upgrade in time for the Players Championship this week.  Every golf shot from the tournament held annually at TPC Sawgrass in Florida will be available to NBC Sports Gold subscribers for the first time.  A total of 120 cameras will allow the PGA Tour to stream roughly 32,000 shots and follow every player throughout the weekend. That is comparable to the number of cameras used to broadcast this year’s Super Bowl in […]

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ESPN’s Manfred Interview Highlights Network’s Content Strategy for Platforms

  • Full 45-minute interview released to YouTube generates more than 114k views, profits.
  • ESPN is tailoring different audience strategies for Twitter, Instagram, and YouTube.

A couple of weeks ago, ESPN landed one of the biggest “gets” of the year when it scored an exclusive interview with MLB Commissioner Rob Manfred about the Houston Astros sign-stealing scandal.  To maximize exposure, the network spread Karl Ravech’s one-on-one interview across many of its properties, from linear TV networks to the web site. But it did a curious thing on Feb. 16 – ESPN put the entire 45 minute-long Manfred interview on YouTube. It would seem counterintuitive […]

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USGA Offers Free Streaming of U.S. Open Catalogue in Play to Build Fans

  • Organization launches service with Xumo, joining FuboTV, beIN SPORTS, and the PGA Tour.
  • Existing USGA Roku, Apple TV proprietary app has 50,000 downloads.

(This story has been updated to clarify the USGA’s use of highlights of the U.S. Open in the 4th paragraph, its ad-revenue sharing in the 13th paragraph, and the name of Columbia University in the final paragraph.) The U.S. Golf Association is determined to distribute original programming on multiple streaming services to keep pace with other sports organizations and reach any and all fans. However, the USGA is adamant about not wanting its offerings behind a paywall – opting instead […]

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FOS Exclusive

ESPN Considering $20 Million Offer To Peyton Manning For Monday Night Football

  • The amount would eclipse Tony Romo’s record-setting $17 million annual salary at CBS.
  • ESPN pays the NFL $1.9 billion a year for the rights to air Monday Night Football.

Tony Romo could have the shortest reign ever as the highest-paid sports TV analyst in history.  ESPN is preparing to offer Peyton Manning a record $18 million to $20 million a year to serve as lead analyst for “Monday Night Football,” sources tell Front Office Sports.  If so, that would eclipse Romo’s new multi-year contract from CBS Sports that will pay him $17 million annually. The 43-year old Manning met with ESPN executives over the last few days, sources said. […]

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After Viral Astros and Yankees Videos, ‘Jomboy’ Looks To Build Media Brand

  • Jomboy Media is expanding to a dozen employees from only two last year.
  • Jimmy 'Jomboy' O'Brien makes his money through podcast ads, merchandise sales and Patreon memberships.

(This story has been updated with details of Jomboy Media’s growth and strategy in the 16th paragraph.) Jimmy “Jomboy” O’Brien became a viral sports media star thanks to his videos of the New York Yankees and Houston Astros last year. Now his fledgling startup “Jomboy Media” is ready to tackle the new Major League Baseball season with an office in the Bronx, 10 full-time employees and multiple rounds of financing.  At this time last year, the 31-year old was living […]

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ESPN To Launch Morning Highlights Show on Quibi for Platform’s Debut

  • The Replay will be available exclusively on Quibi when the platform launches on April 6.
  • Headed by Jeffrey Katzenberg and Meg Whitman, Quibi has raised more than $1.4 billion in funding.

ESPN has announced that a new digital show, The Replay, will be available exclusively on short-form video platform Quibi as the company gears up for its launch on April 6.  The network will be the exclusive multi-sport content provider in the U.S. for Quibi’s Daily Essentials, a curated list of news and entertainment, with The Replay focusing on breaking news in the sports industry. The Replay is intended to be a multi-sport show serving as an opportunity for fans to […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

  • Nia Dennis’ floor routine becomes the Bruins’ fifth annual viral sensation.
  • UCLA Gymnastics has the largest social media following of any women’s collegiate teams on Facebook, Instagram and Twitter.

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after another has helped the program reach more than 358,000 followers on Instagram. That is not only top among UCLA’s 21 teams, but when combined with their more than 750,000 Facebook and Twitter followers, the Bruins’ gymnasts have the largest social media following among all of women’s college team sports. FOS […]

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NBC’s Curling Coverage Focuses On Sound And Strategy To Grow Viewership

  • NBC embraces game’s slow pace and strategic focus with mic’d up players and coaches.
  • Network’s ‘Curling Night in America’ broadcast ratings up 21% from two years ago.

While NBC Sports has found continued success with extremely valuable media properties like “Sunday Night Football,” which finished the NFL season as the number one primetime show a record ninth straight year, it is also finding success with niche sports like curling. Through seven telecasts in 2020, NBCSN’s “Curling Night in America” is averaging 85,000 viewers, up 21% compared to two years ago. The show has already drawn over 100,000 viewers twice, including 126,000 on February 21, marking NBCSN’s most-watched […]

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NASCAR Banks on Live Racing to Fuel TrackPass Customer Acquisitions

  • TrackPass app features multiple racing series for $4.99 per month.
  • NASCAR pushing live sports strategy instead of original programming.

NASCAR launched TrackPass, its direct-to-consumer streaming service, on NBC Sports Gold at the end of 2019 to monetize racing fans’ love of motorsports through live race action and hours of archived content. Customers so far have rewarded NASCAR’s efforts in investing in its OTT market strategy, the organization says. Nearly two months after TrackPass’ debut on NBC Sports Gold, subscribers are responding positively to the content provided on the platform and the flexibility users have in accessing it. NASCAR’s prior […]

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