Media

PGA Tour Championship

PGA Tour Live Is Coming to A Bar Or Restaurant Near You in 2020

  • PGA Tour events will stream live in commercial venues beginning on January 16 with the American Express tournament in La Quinta, California.
  • All PGA Tour Live subscriptions for businesses will be sold according to a tiered-pricing model based on venue size, the PGA Tour said.

The PGA Tour is taking its standalone streaming service, PGA Tour Live, to bars and restaurants for the first time – a move expected to increase revenue for the platform by expanding its user base outside of residential homes. North America’s chief governing body for golf expects to bring the game to thousands of more screens across the U.S. and has partnered with Joe Hand Promotions, a legacy distributor of sporting content for commercial businesses, to accomplish that. Tour events […]

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FOS Exclusive

FS1 To Cancel ‘Fair Game With Kristine Leahy’

  • FS1 will air the the final episode of the year-old afternoon interview show, 'Fair Game with Kristine Leahy,' on Dec. 27.
  • It is still unclear if Leahy will remain with Fox Sports in Los Angeles

It’s game over for Kristine’s Leahy’s Fox Sports show, “Fair Game.” Fox’s FS1 sports cable network is canceling Leahy’s year-old interview show. The last episode of “Fair Game” will air Dec. 27. “We can confirm that ‘Fair Game’ will air its last show on FS1 Friday, December 27,” a Fox spokesman confirmed to Front Office Sports. “A sincere thanks to WME-IMG and Kristine Leahy for the hard work put into the program.” Launched in October 2018, the 30-minute interview show […]

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What 2020 Holds For TikTok In Sports

  • As 2019 gives way to 2020, many sports entities are reflecting on the rapid ascension of social media app TikTok.
  • Front Office Sports spoke with numerous people across the sports industry about their company's TikTok involvement and how it'll grow in 2020.

A new year means new opportunities. For many in the sports industry, that means doing more with social media platform TikTok. Thus far, numerous sports properties have found success on TikTok. Leagues ranging from UFC to the WSL have built a strong following. Sports media outlets like Barstool Sports and ESPN have created new avenues to sharing unique content on TikTok. Even team mascots like Benny the Bull and Cosmo the Cougar have established themselves as prominent figures on the […]

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B/R Betting

B/R Betting Game Show Set To Be Cornerstone of Caesars Palace Studio

  • Bleacher Report will officially launch the B/R Betting Game Show at Caesars Palace on December 12.
  • Studio at Caesars Palace sportsbook will continue to to host growing slate of B/R Betting content.

As sports betting continues its journey to legalization in states across the country, sports media companies are looking to develop their niche in the space. For the most part, many of those brands have felt the best bet is to stick close to the core values that built audiences before the striking down of PASPA in 2018. That’s specifically Bleacher Report is betting on with its content strategy for B/R Betting.  While Bleacher Report has dabbled in betting content through […]

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As Sports Properties Grow On Twitter, Twitter Sports Aims To Grow Alongside Them

  • The nine-member Twitter Sports team works with nearly every U.S.-based broadcaster, league, and team within the sports industry.
  • Forging deep bonds with properties has enabled Twitter to maintain its positon as one of the most important platforms for sports properties.

Having the second-most followed Twitter account in college football with more than 948,000 followers, Clemson University has developed a strong bond with the Twitter Sports team. There are some simple benefits to that relationship, according to Jonathan Gantt, Clemson’s associate athletic director for creative solutions. “A basketball player had their account hacked, and I was able to get a response from the Twitter Sports team in less than five minutes; that’s a big deal,” Gantt said, who oversees the digital […]

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Barstool Rundown

Barstool’s Recipe For OTT Success: Sports Betting And Fun Video Content

  • Barstool CEO Erika Nardini says it’s still too early to pick out any early lessons or adjustments Barstool has had to make on the OTT front.
  • Barstool has joined a slew of sports media companies offering original programming on connected TV services, including Sports Illustrated, CBS Sports, NBC Sports, and ESPN.

Barstool Sports made its big push into podcasting and video programming almost a half-decade ago. The decision, coupled with a mobile-first distribution strategy, has resulted in unprecedented success for the sports media brand. Yet a further opportunity to bring Barstool’s content to connected TV devices wasn’t lost on the company, according to CEO Erika Nardini. Barstool launched a proprietary app for Apple TV in April and followed that up by expanding the video service to Roku and FireTV last month. […]

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tiktok-sports-mascots

Mascots Finding Stardom On TikTok

  • On TikTok, it's not just Benny the Bull putting the spotlight on sports mascots.
  • Other mascots with TikTok accounts include Cosmo the Cougar (BYU), Blue (Indianapolis Colts) and Moose (Seattle Mariners), among others.

There are few things in sports that excite fans as much as a mascot. When the Philadelphia Flyers unveiled their mascot Gritty on September 24, 2018, the first 30 days of Gritty’s rollout garnered an overall national TV audience of more than 69.1 million viewers, according to the Shorty Awards. In terms of publicity value to the team – both online and off – his launch generated upwards of $151.3 million and $10.5 million, respectively.  Heading into 2020, Gritty has […]

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China Fallout? Injuries? What’s Behind NBA’s ‘Shocking’ Drop in TV Numbers?

  • NBA's national TV audiences are down 23% on TNT; 19% on ESPN. Those drops are 'shocking,' says Darren Rovell of Action Network.
  • Clay Travis says NBA's 'far left-wing politics' and LeBron James' move to Los Angeles have alienated some TV viewers.

It was only a few years ago that the sports world was buzzing about the alarming drop in NFL television viewership numbers.  Now it’s the NBA going through a decline in viewership, as the early part of the 2019-2010 season has seen double-digit drops in national TV audiences. Average TV audiences are down 23% on TNT and 19% on ESPN.  The NBA’s falling TV numbers are “shocking,” said Darren Rovell of The Action Network.  However, there is still plenty of […]

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DAZN Scores AutoZone As Sponsor of ‘One Night: Joshua Vs. Ruiz’

  • AutoZone, the $11 billion retailer, has signed up as presenting sponsor of DAZN's new boxing documentary, 'One Night: Joshua vs. Ruiz.'
  • 'Rocky' creator Sylvester Stallone executive produces and co-stars in doc that sets stage for for Ruiz-Joshua II rematch on Dec. 7.

DAZN Originals has landed its first presenting sponsor: AutoZone. The $11 billion auto retailer is sponsoring DAZN’s new boxing documentary, “One Night: Joshua vs. Ruiz,” chronicling Andy Ruiz Jr.’s stunning upset of previously unbeaten heavyweight champion Anthony Joshua at Madison Square Garden on June 1. The nation’s largest retailer of aftermarket automotive parts and accessories has slapped its brand right below the title card of the new doc, co-directed by Jamie Horowitz and Deirdre Fenton. AutoZone also plans to advertise […]

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tiktok-sports-interview

Front Office Sports Q&A With TikTok’s Robbie Levin

In 2019 alone, social media app TikTok has more than 614 million downloads and reached the one-billion mark in February.  With growth that is now measured by the billions, TikTok is spreading its wings across the globe, especially within sports.  So far, TikTok has secured partnerships with sports entities like the NFL, NBA, and Wimbledon, among others. Whether it’s a sports league of any shapes and sizes, media companies, teams and universities, or even mascots, the sports industry has clearly […]

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