Media

Reuters and INFLCR’s New Partnership Gives Athletes Even More Content

  • INFLCR users can now access Reuters photos
  • Native photos and video generate twice the engagement of reposts

(INFLCR is a proud partner of Front Office Sports) Earlier this year, INFLCR and IMAGN announced a partnership that gave INFLCR clients access to national media content in an on-demand format. Now, INFLCR’s clients have access to even more content thanks to the company’s new partnership with Reuters.  Users can now access thousands of high-quality and award-winning sports photographs directly through the INFLCR app. By posting this content natively straight to their own social channels (thanks to the app), athletes, […]

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FOS Exclusive

CC Sabathia To Become Television Free Agent

  • CC Sabathia's one-year TV/radio deal with ESPN is expiring, making him a sports media free agent after moonlighting for the network while pitching his final season for the Yankees.
  • Sabathia is expected to draw multiple suitors, potentially calling or analyzing baseball games for national networks, RSN's, or both.

Eleven years after signing the then-largest pitching contract in MLB history, CC Sabathia is about to become a sought-after free agent again.  The former New York Yankees pitching ace’s one-year TV/radio deal with ESPN is expiring. The 39-year old Sabathia could draw multiple contracts offers from sports media giants such as ESPN, TBS, and Fox Sports, according to industry sources, as well as regional sports networks like the Yankees’ YES Network. The former Cy Young winner and 2009 World Series […]

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top-rank-boxing-espn-global

ESPN, International Superstars Keeping Top Rank Boxing Relevant

  • On Saturday, Dec. 14, boxing fans can tune into Crawford-Kavaliauskas at 9 p.m. ET immediately following the Heisman Trophy Ceremony.
  • ESPN has broadcasted Top Rank Boxing matches after the Heisman Trophy Ceremony since 2017 when the two agreed to a multi-year partnership.

For the last three years, one of college sports’ most prestigious events has served as an appetizer for a sport trying to resonate with younger generations.  Starting with the Heisman Trophy presentation in 2017, which was won by Baker Mayfield, ESPN’s coverage of that event has always been followed with boxing. Four college football players – LSU’s Joe Burrow, Ohio State’s Justin Fields and Chase Young, and Oklahoma’s Jalen Hurts – will be vying for the Heisman Trophy on December […]

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wrestlemania

WWE Draws Closer To Rolling Out A New Tiered Streaming Service

  • WWE began populating its free subscription option for fans with short-form videos just a couple of days ago, a company executive said.
  • The sports entertainment brand completed the migration of WWE Network to a new platform this summer, which promised to improve the user interface and search experience for subscribers.

WWE has big plans for its direct-to-consumer network over the next couple of years – namely the introduction of a new tiered pricing model that features a free version of WWE Network for fans.  The company began populating this subscription option with short-form videos just a couple of days ago and has already soft-launched the application, according to a WWE spokesperson. But top executives at the prominent wrestling brand also intend on localizing original content for non-English speakers around the […]

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PGA Tour Championship

PGA Tour Live Is Coming to A Bar Or Restaurant Near You in 2020

  • PGA Tour events will stream live in commercial venues beginning on January 16 with the American Express tournament in La Quinta, California.
  • All PGA Tour Live subscriptions for businesses will be sold according to a tiered-pricing model based on venue size, the PGA Tour said.

The PGA Tour is taking its standalone streaming service, PGA Tour Live, to bars and restaurants for the first time – a move expected to increase revenue for the platform by expanding its user base outside of residential homes. North America’s chief governing body for golf expects to bring the game to thousands of more screens across the U.S. and has partnered with Joe Hand Promotions, a legacy distributor of sporting content for commercial businesses, to accomplish that. Tour events […]

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FOS Exclusive

FS1 To Cancel ‘Fair Game With Kristine Leahy’

  • FS1 will air the the final episode of the year-old afternoon interview show, 'Fair Game with Kristine Leahy,' on Dec. 27.
  • It is still unclear if Leahy will remain with Fox Sports in Los Angeles

It’s game over for Kristine’s Leahy’s Fox Sports show, “Fair Game.” Fox’s FS1 sports cable network is canceling Leahy’s year-old interview show. The last episode of “Fair Game” will air Dec. 27. “We can confirm that ‘Fair Game’ will air its last show on FS1 Friday, December 27,” a Fox spokesman confirmed to Front Office Sports. “A sincere thanks to WME-IMG and Kristine Leahy for the hard work put into the program.” Launched in October 2018, the 30-minute interview show […]

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What 2020 Holds For TikTok In Sports

  • As 2019 gives way to 2020, many sports entities are reflecting on the rapid ascension of social media app TikTok.
  • Front Office Sports spoke with numerous people across the sports industry about their company's TikTok involvement and how it'll grow in 2020.

A new year means new opportunities. For many in the sports industry, that means doing more with social media platform TikTok. Thus far, numerous sports properties have found success on TikTok. Leagues ranging from UFC to the WSL have built a strong following. Sports media outlets like Barstool Sports and ESPN have created new avenues to sharing unique content on TikTok. Even team mascots like Benny the Bull and Cosmo the Cougar have established themselves as prominent figures on the […]

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B/R Betting

B/R Betting Game Show Set To Be Cornerstone of Caesars Palace Studio

  • Bleacher Report will officially launch the B/R Betting Game Show at Caesars Palace on December 12.
  • Studio at Caesars Palace sportsbook will continue to to host growing slate of B/R Betting content.

As sports betting continues its journey to legalization in states across the country, sports media companies are looking to develop their niche in the space. For the most part, many of those brands have felt the best bet is to stick close to the core values that built audiences before the striking down of PASPA in 2018. That’s specifically Bleacher Report is betting on with its content strategy for B/R Betting.  While Bleacher Report has dabbled in betting content through […]

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As Sports Properties Grow On Twitter, Twitter Sports Aims To Grow Alongside Them

  • The nine-member Twitter Sports team works with nearly every U.S.-based broadcaster, league, and team within the sports industry.
  • Forging deep bonds with properties has enabled Twitter to maintain its positon as one of the most important platforms for sports properties.

Having the second-most followed Twitter account in college football with more than 948,000 followers, Clemson University has developed a strong bond with the Twitter Sports team. There are some simple benefits to that relationship, according to Jonathan Gantt, Clemson’s associate athletic director for creative solutions. “A basketball player had their account hacked, and I was able to get a response from the Twitter Sports team in less than five minutes; that’s a big deal,” Gantt said, who oversees the digital […]

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Barstool Rundown

Barstool’s Recipe For OTT Success: Sports Betting And Fun Video Content

  • Barstool CEO Erika Nardini says it’s still too early to pick out any early lessons or adjustments Barstool has had to make on the OTT front.
  • Barstool has joined a slew of sports media companies offering original programming on connected TV services, including Sports Illustrated, CBS Sports, NBC Sports, and ESPN.

Barstool Sports made its big push into podcasting and video programming almost a half-decade ago. The decision, coupled with a mobile-first distribution strategy, has resulted in unprecedented success for the sports media brand. Yet a further opportunity to bring Barstool’s content to connected TV devices wasn’t lost on the company, according to CEO Erika Nardini. Barstool launched a proprietary app for Apple TV in April and followed that up by expanding the video service to Roku and FireTV last month. […]

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