Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season. Edited highlights appear below: On finding […]
Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]
Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]
Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers. A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with […]
Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is leading one such program at the National Football League. A graduate of Baker University and the University of Minnesota, Dolbin is now the manager of social content with the NFL. Dolbin joined the NFL in 2015 after a number of internships within sports and a stint as a teaching assistant […]
An NBA Reporter at Yahoo, Seerat Sohi joins Social on the Sidelines to discuss her journey into NBA content, her start in sports, and more.
A strong sense of curiosity has led Ty Rodgers to work with some of the biggest names in sports like Michigan football, Duke basketball and Cam Newton.
Twitter’s Will Exline joins the pod to discuss his favorite team accounts on Twitter, areas of improvement for sports commentary on the platform and more.
Jack Appleby joins the Social on the Sidelines crew to chat about lessons in digital media from a productive career to date with several renowned agencies.
On this episode of Social on the Sidelines, we chat with Annie Finberg: senior coordinator of digital content with the Atlanta Hawks and host of the Winging It podcast on The Ringer.
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