Sponsorship

Tokyo 2020 Breaks Sponsorship Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Tokyo 2020 is still over a year away, but that hasn’t stopped the Games from already breaking records.  According to the International Olympic Committee, the 2020 Games have generated record domestic sponsorship revenues of more than $3 billion. By the numbers… In order to rake in a record amount of sponsorship dollars, you have to have a great group of partners. Here’s a breakdown of how […]

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MLS Opens Jersey Sponsorship Category To Sports Betting Brands

MLS has altered its commercial guidelines, and will now allow its clubs to sign jersey-front sponsorships with companies in both the sports betting and spirits categories. In addition, the league has liberalized several other policies as it relates to partners in those categories, which will also allow for a sports betting or spirits company to sign a stadium naming rights deal with an MLS club. The changes, which were discussed by the league and its board of governors at its […]

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A $295 million deal for the Warriors?

In late May, the Golden State Warriors and Kaiser Permanente announced a deal that will see the non-profit health care system become the presenting partner of Thrive City, the arena district around the Chase Center, as well as the official team physician of the Warriors. While no numbers have been officially released, according to Phil Matier of the San Francisco Chronicle, the deal could be worth upwards of $295 million.  Tell me more… Matier got the number from the minutes of a Kaiser Foundation […]

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Are NFL Jersey Ads Next?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Jersey ads aren’t an unfamiliar sight at NFL practices. Brands like Lecom and Hyundai are visible on the practice jerseys of the Browns and Cardinals respectively. The one place jersey ads haven’t shown up is in regular season games.  Could that be changing anytime soon? Speaking with SI, an NFL spokesman said, “Never say never, but there are no current plans to pursue or […]

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