Sponsorship

Danica Patrick Out at SHR, Could Venture Into Other Career Paths

Is this the end of her driving career? Patrick modeling for her clothing line: ‘Warrior by Danica’ (Image via danicapatrick.com) News broke earlier this week that Danica Patrick, driver of the №10 Stewart-Haas Ford Fusion will not return to the team in 2018. Patrick, a vineyard proprietor, clothing line owner and author has other options and markets to satisfy if racing is over. “I’ve been on the good end of sponsorship and money for a very long time, basically my whole […]

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Big Baller Brand and the Shrinking Value of a Legacy Brand Endorsement

Don’t look now, but the Ball family might be onto something. LaVar Ball is leading the charge for a new wave of athletes. (Photo via totalprosports.com) LaVar Ball can be a perplexing character, and when he announced the launch of Big Baller Brand, and its inflated price tags, the NBA community collectively groaned. In a vacuum, a lot of this doesn’t make a whole lot of sense: primarily because shoe brands have historically provided fantastic value to entry-level NBA players, […]

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Why Mobil 1 and NASCAR Makes Sense for Fans and Teams

Move comes amid NASCAR losing partners such as Target. Mobil 1 driver Kevin Harvick celebrates his Sonoma victory on June 25th, 2017 It’s no secret that partnerships, relationships and sponsors are pivotal in NASCAR — and that is why Mobil 1 is renewing its title as the Official Motor Oil of NASCAR. 2017 is the 15th consecutive season for the company’s rank and the agreement will extend the partnership through 20 years. But do ordinary citizens, fans and non-fans benefit from these deals? Mobil […]

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Temple University Takes Sponsorship to New Level

Many are wondering if it is even legal within the NCAA. Temple Football players wearing 1–9 will have the opportunity to be sponsored. Photo via Temple Athletics. Sponsorships and sports seem to go hand in hand. Through unique activations, brands can gain awareness and exposure during sporting events such as the Atlanta Braves’ #BeatTheFreeze sponsorship activation with RaceTrac (a regional convenience store and gas station chain) or FC Viktoria Plzeň with dugouts that look like beer cans. With the NBA introducing […]

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Alex Bowman to Replace Dale Jr. in Hendrick №88 Ride, Locks up Guaranteed Sponsorship

The young gun gets his first big shot. Alex Bowman is ready to take over the №88 car. (Photo via Autoweek.com) One of the many looming questions for 2018 has finally been answered — and it took 3 months for a deserving answer. Alex Bowman will replace NASCAR great Dale Earnhardt Jr. in the №88 Nationwide Chevrolet as he rides off into the sunset after 2017. The announcement was made public on Thursday, July 20th, 2017 — roughly four months until NASCAR and Earnhardt’s finale […]

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With Legal Battle Behind Them, Nature’s Bakery Returns to Stewart-Haas

Both entities look to turn the page in their relationship. Active off the racetrack, Patrick poses with Nature’s Bakery. The company produces snacks that promote a healthy lifestyle. (Image via Adweek) In February, Stewart-Haas Racing filed a lawsuit against primary sponsor Nature’s Bakery for breach of contract. In July, the lawsuit has been settled and the company will sponsor four races in 2017 between Danica Patrick and Clint Bowyer. Nature’s Bakery will sponsor the №10 of Patrick this Saturday at Kentucky […]

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Dew Tour Takes Over Long Beach With Epic Skateboarding

An exciting weekend filled with competition, activations and fun. Action sports in Southern California are a hot commodity these days. Everywhere you turn, high profile brands have headquarters along the Pacific Coast from Los Angeles to Orange County and San Diego. This past weekend, the Dew Tour returned to Long Beach for its annual summer skateboard contest. With more than 32,000 fans in attendance, the free experience was open to the public and the crowds were treated to great weather and […]

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Ryan Newman and Velveeta Announce Sponsorship and Sweepstakes

This might just be the most delicious promo of the year. Ryan Newman and the №31 Richard Childress Racing team recently announced a parternship with Velveeta, which debuted in yesterday’s race at Michigan International Speedway. Image courtesy of Richard Childress Racing via NBCSports. With his win at Phoenix earlier this season locking him into the 2017 NASCAR playoffs, Ryan Newman recently received another piece of good news: Velveeta will sponsor his №31 team for several races throughout the remainder of the […]

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Great Clips to Leave Kasey Kahne following 2017

It’s not the first sponsor to drop. Image via us.pressform.com Great Clips will become the second sponsorship to not renew with Kasey Kahne after the 2017 season. Farmer’s Insurance initially decided to split from Kahne and forgo its 12 race 2018 sponsorship. Kahne, who has not won a race since August 2014 is on a 95-race winless streak that has not sat well with sponsors or Hendrick Motorsports. Kahne currently sits at 20th in the Monster Energy NASCAR Cup Series points […]

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The Unique Nature Of Golf Representation and Branding Opportunities

Golfers, like NASCAR drivers, are walking billboards for brands and sponsors. The branding opportunities with golfers have become enormous. The golf industry is particularly interesting for those interested in representation for a variety of reasons. For example, golfers have the opportunity of playing for 52 weeks a year (which provides the opportunity to win a lot of money for both player and agent), the multiple sponsorship opportunities on golf apparel, and not to mention traveling to tropical locations and playing […]

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