Sponsorship

NBA Aspires to Hit $150 Million Mark with Ad Sales

With some marquee teams yet to have advertisers, the NBA aspires to hit $150 million mark with ad sales. Image via ESPN On the heels of last week’s announcement that the Boston Celtics had reached a deal with General Electric to place their logo on the team’s jersey for an annual price of $7 million, the Hollywood Reporter reports that the NBA is looking to reach $150 million in revenue by way of jersey ad sales. The $150 million benchmark would […]

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Nick Kelly: Brewing a Winning Career

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. Nick Kelly, Director of Sports Experiential Marketing at Anheuser-Busch Photo via Nick Kelly Working in executive search, I spend the majority of my days looking at resumes and understanding the various paths people took to their positions. What instantly became clear was that there is no one path you take to become person X at any team, brand […]

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Hooters and 2016 ROY Chase Elliott Agree to Deal

2016 Rookie of the Year Chase Elliott has formed a partnership with Hooters for the next two seasons. Image via racingnews.co CONCORD, North Carolina — Twenty-five years after winning a championship in NASCAR’s top series, Hooters has announced a deal with 2016 Rookie of the Year Chase Elliott and the #24 Hendrick Motorsports team. The restaurant chain has spent multiple seasons in NASCAR, appearing as a sponsor in over 150 races on the top circuit. Most notably, Hooters was the primary sponsor […]

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FC Barcelona Streamlines Global Commercial Activities with Implementation of ProSports Sponsorship™

KORE Software has revolutionized the way that the global sports industry does business. Image via KORE Software FC Barcelona, one of the world’s most iconic football brands, has selected KORE Software, a global leader in business management software for the sports and entertainment industry, to implement the KORE ProSports Sponsorship™, placing all of Barcelona’s everyday global commercial activities under the same tool. As Barcelona continues its expansion into global markets with a new abroad office in New York City, KORE ProSports […]

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NASCAR Roundup: New Naming Rights Deal and New Parts for SHR

NASCAR CEO Brian France and Monster Energy Chief Marketing Officer Mark Hall finalize the sport’s newest deal. Photo via gettyimages.com As the final Sprint sponsored Cup season came to a close in November 2016, NASCAR was on track to find and cultivate a new sponsor and all around mojo. In came Monster Energy, who has now taken over as the title sponsor for NASCAR by renaming the series and even revamping the logo for the first time in 40 years. […]

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Michelin Signs On to Become Roborace Tire Partner

In what will be the first global championship for driverless cars, Roborace will be made up of ten teams, each with two driverless cars competing in the races. Roborace was announced back in 2015, but is still in the works to launch. Photo via Formula E The 2017 Consumer Electronics show just wrapped up in Las Vegas last week, and the tech world has been buzzing. Among the multitude of new technology that consumers can expect this year is increased access to […]

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Kyle Brandenburgh: Sponsors, Numbers and Relationships

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration By: DaWon Baker, @dawonbbaker As an athlete growing up, Kyle Brandenburgh’s journey into the sports business industry began at an early age. “I grew up playing baseball and football. I wanted to do something specific to the business of sport, I wanted to combine my passion of business with sport.” An economics and marketing major, Brandenburgh graduated […]

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From SLAM Magazine to Athlete Representation: The Journey of Ronnie Zeidel

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration By: Tyler Endebrock, @tjendebrock   Ronnie Zeidel, Founder and Owner of RZA Sports. Image via Ronnie Zeidel Ronnie Zeidel’s goal has always been to stay as close to the game of basketball as possible. After getting his start in basketball operations with the New York Knicks, Zeidel’s journey started to take shape. From helping build SLAM Magazine […]

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Crayola And Minor League Baseball Ink Deal

By: Zach Seybert, @zlseybert Although Minor League Baseball (MiLB) seasons of all levels are starting to wind down, back-to-school season is just ramping up and Crayola saw a unique opportunity to enter the sports space. In a first-of-its-kind strategic partnership, Crayola, the worldwide leader in children’s creative expression products, has announced that it will become a “Preferred Partner” of Minor League Baseball and a number of its teams. The partnership is set to begin in 2017 and the Minor League […]

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Native Apps: Where Fan Engagement Goes to Die

By: Stefan Kollenberg, @stef_kberg Picture this: You’re at the game and there’s a flyer telling you to try out a cool new fan cam. It provides you with an awesome aerial picture, is easy to share with your friends and best of all, it’s free! It looks like a lot of fun and you’re pumped to give it a go! But then it asks you to download an app… what happens next? It takes too long to download and you […]

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