NHL alcohol industry partnerships

Alcohol Industry Segmentation Offers NHL New Partner Opportunities

The NHL is altering how it partners with beverage companies. As partnership deals come and go, the league is figuring out how to carve out more space in the alcohol industry as consumers themselves become equally segmented in what they drink. Beyond just beer and spirits, professional leagues are now branching into official partnerships within segments like the NHL’s partnerships in hard seltzer and shots. As the NHL’s beer deal with MillerCoors and Molson Coors expired in June, it has […]

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49ers Gold Bar Whiskey

49ers Embrace Local With New Partnerships, Including Gold Bar Whiskey

The San Francisco 49ers are embracing the team’s gold rush heritage with one of the team’s latest sponsorships. Before the team’s home opener on September 22, the Niners announced that San Francisco-based Gold Bar Whiskey would be the team’s official whiskey. With the partnership comes a Gold Bar Whiskey Bar in the stadium and an official cocktail at Levi’s Stadium, the Gold Bar Mule. “It just makes too much sense; they’re local, gold rush and San Francisco roots,” 49ers CMO […]

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Heineken US Strategy

Heineken Brands Build U.S. Sports Strategy With Focused Increments

As a global beer brand, Heineken is invested heavily in soccer – the brand is making the same play in the U.S. The world’s No. 2 beer company doesn’t have the same clout in the U.S. – a 3.5% market share – so rather than exploring deals across all sports, Heineken and its subsidiary brands are taking a much more targeted approach to sports marketing, said Quinn Kilbury, Heineken USA head of partnerships & consumer experience. Anheuser-Busch InBev and MillerCoors […]

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NASCAR, Coca-Cola Driving Deeper Bond Around Support For Military

Coca-Cola has long been one of the most invested and recognized brands in auto racing, thanks in large part to its association with NASCAR that has dated back more than 50 years. But as the two partners began to look at their relationship ahead of the 2018 expiration of its official sponsorship, there was a feeling that more could be done. “When you have a multi-decade partnership, there are some points where you may feel like you’re going through the […]

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Rice-Texans Latest Example Of Pro Football’s Investment Into Sports Management

Ever wonder what exactly is going on behind-the-scenes at an NFL team? The Houston Texans are teaming up with Rice University to provide students with exactly that. For the Fall 2019 semester, the Texans are partnering with the university’s Department of Sport Management to run a new course titled, “Pro Sports: Management,” which teaches students about the daily operations of a professional sports organization.  “Being located in Houston, we are fortunate to have an excellent relationship with all of the […]

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Pizza Hut NFL

Pizza Hut Blitzing Physical, Virtual World In Second Year of NFL Deal

Pizza Hut is pushing forward in the second season of its NFL deal, even taking the partnership virtual.  Along with a long line of real-life activations, the pizza company became the first company to secure virtual naming rights of a stadium, as Pizza Hut Stadium will be the home to the 2020 EA Sports Madden NFL Championship Series events. Pizza Hut wants to ensure football fans know the sport and pizza go hand-in-hand, whether in real life or video games, […]

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Bon & Viv hard seltzer

Hard Seltzer Makes Its Way Into Tailgates with NFL Partnership

The hype around hard seltzer has made it ubiquitous in bars and at parties across the U.S. in 2019. Now, that is transitioning into the sports world. In August, Bon & Viv became the official hard seltzer of the NFL, the first of the big five North American professional leagues to sign a deal in the category. The move comes following the brand’s Super Bowl commercial in February, as parent company AB InBev continues to establish Bon & Viv in […]

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Barstool New Amsterdam

Pink Whitney Has Barstool Excited About Its Position As A ‘Modern Marvel’

The Spittin’ Chiclets New Amsterdam Pink Whitney vodka isn’t slated to hit the market until September 1, but a few stores in Minnesota let it go early and created plenty of buzz. According to a representative from MGM Wine & Spirits in Mankato, Minnesota, the store sold more than 200 bottles in three days after posting about its arrival on social media. The store also ordered more than 100 12-pack cases and expects those to move quickly as well.  The […]

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Advocate Health Cubs

Advocate Aurora Health Partnership Strategy Drives Two-Way Activation

On April 7, Lenny Zweig and Emily Nowak threw out the first pitch at the Milwaukee Brewers game. While it’s often an unremarkable event, these particular first pitches were a celebration of a kidney transplant made possible through social media and a sports partnership.  In April 2018, a social media post went viral with Zweig at a Brewers game holding a sign in need of a kidney. Nowak stepped forward to ensure Zweig received a kidney. The pitches were thrown […]

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The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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