Kansas City brewery Boulevard Brewing has tabbed Royals second baseman Whit Merrifield for a rebrand that was as natural as partnerships get.
Even Michelob ULTRA would have been hard-pressed to imagine Brooks Koepka’s success and impact on its brand after partnering with the golfer two years ago.
Wilson Sporting Goods and FIBA extended their 3×3 basketball partnership through 2028 with their sights set on growing the sport.
T-Mobile is quickly growing its participation with Little League International through a Home Run Derby and philanthropic efforts in Puerto Rico.
Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]
This weekend, some of the world’s best thoroughbreds will take to the track for the 145th running of the Kentucky Derby. Here’s what you need to know.
Valvoline joins as the Gold Cup’s main sponsor as the CONCACAF looks to keep expanding soccer in North and Central America and the Caribbean.
Since 2000, MLB clubs have experimented during international games with uniform sponsor patches. So why is it just now getting noticed?
Tentpole events are a major draw for the home improvement brand, which has a slew of local and national activations are on tap this weekend.
After making its name in the traditional sports sphere, Celsius is ready to take on the esports industry with its first sponsorship deal.
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