The NHL took over playoff team’s corner ice ad positions during the placement’s first year, as the league and its teams find new ways to add revenue.
AT&T’s investment in the NBA includes the WNBA, NBA 2K League, G-League and USA Basketball, representing a piece of its broader entertainment sponsorships.
The NHL and Great Clips are beginning a new multi-year partnership by exploring player hairstyles during the Stanley Cup Playoffs.
Corona Brands is undertaking a golf-themed promotions strategy to better promote the Corona Premier brand to wider audiences.
The agreement between MLB and Little League International provides programming opportunities for sponsors to 2.4 million players and more than 80 nations.
The multiyear agreement will expand GEICO’s track and business-to-business presence within NASCAR.
Oklahoma City is teaming up with a familiar brand to become the 30th and final NBA team to secure a jersey patch partner deal.
A pioneer in the sponsorship space, Hookit is the leading single-source platform for quantifying sports sponsorship value across all forms of media.
Building on its initial sponsorship in NASCAR, Credit One Bank continues to spread its sports marketing locally and nationally to build customers.
Powered by SAP, fans with NBA front office ambitions used real statistics while competing on the reality show “GM School.”
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