Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NHL Keeps Running On Dunkin’ With New Deal
Concacaf Unveils First-Ever Women’s Soccer Plan
MLSPA and REP Worldwide Teaming Up to Promote MLS Players
Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)
Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help
Teams and Leagues Cozy Up to CBD Brands
Are NFL Jersey Ads Next?
CohnReznick Sponsors a Dive Inside the Business of Baseball
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
ITsavvy will be the primary sponsor on Clint Bowyer’s No. 14 Ford for the second time during the November 9-11 race weekend at ISM Raceway.
A development to keep an eye out for within sponsorship is the growing sentience of properties.
Metro has put a unique spin on their official wireless sponsor relationship.
In a league where TV deals, ticket sales, and merchandising may not bring in the same revenue that other professional leagues enjoy, sponsors open new revenue...
Hyundai sees the 187 million NFL fans across the country as a major opportunity to increase awareness and purchase intent.
The world’s only sponsor trade association is working on fixing the sustainability within the sports industry.
The new breastfeeding pod at Soldier Field was designed to give moms the chance to attend games without having to worry about privacy when they needed...
How Two Innovators Within the Sports Industry Combined to Change the Sponsorship Landscape
New study unveils unique findings when it comes to sponsorships.
Sponsorship teams of today have to be ready to deliver integrated sponsorship strategies that drive more than awareness.