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Shot Callers: Mike Greenberg, Host, ESPN

Mike Greenberg, who many sports fans will remember as the cohost of ESPN Radio’s “Mike & Mike”, has hosted ESPN’s “Get Up!” since the show’s beginning in early 2018. The show has seen success in its first year and recently became a key part of ESPN’s coverage of yet another exciting NBA free agency period. Greenberg recently sat down Front Office Sports’ Michael McCarthy to discuss the initial success of “Get Up!”, covering NBA free agency, and lessons from nearly […]

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Shot Callers: Mark Mastalir, Co-CEO of Halo Neuroscience

(Sports Tech Tokyo is a proud partner of Front Office Sports) As humanity’s collective knowledge of the human body continues to evolve, consumers are understanding more and more the importance of a healthy brain in order to become a better athlete. Because of this, they are willing to purchase products that can improve their neurological health right in the comfort of their homes. Mark Mastalir is the Co-CEO and Chief Marketing Officer of Halo Neuroscience: a neurotechnology company focused on human […]

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Cathy Engelbert on Her Role and the Future of the WNBA (EXCLUSIVE)

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]

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Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]

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Shot Callers: Charlie Greenwood, Founder of Triple Scout

(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]

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Shot Callers: Unmish Parthasarathi, Founder of Picture Board

(Sports Tech Tokyo is a proud partner of Front Office Sports) At the end of the day sports and entertainment are still about competing for eyeballs. Even in today’s globalized climate, the key attracting an audience remains the same in all parts of the world: tell a compelling story on a platform that makes sense. Unmish Parthasarathi is the founder of Picture Board Partners: a media company that helps startups, VC & PE funds, brands, publishers, entertainment & sports franchises, […]

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Shot Callers: Tracy Deforge, Founder of The Players’ Impact

(Sports Tech Tokyo is a proud partner of Front Office Sports) Athletes like Kevin Durant and Lebron James have made waves in recent years for their savvy investments as well as their play on the court. More and more professional athletes are following this path by finding ways to branch out as entrepreneurs while expanding their personal horizons. Tracy Deforge is the founder of The Players Impact: an exclusive group of professional athletes who invest in early stage companies together. […]

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