Video

Shot Callers: Scott Warfield, Managing Director of Gaming, NASCAR

With the legalization of sports betting across the United States continually growing, many professional leagues and teams are taking matters into their own hands. Auto racing giant NASCAR is no exception. FOS Editor Ian Thomas spoke with Scott Warfield of NASCAR about the company’s approach to the sports betting space, which has been several years in the making. Edited highlights appear below: On how NASCAR set up their current system and protocols to let fans bet on races (0:58) Warfield: […]

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Shot Callers: Jim Cavale, Founder & CEO, INFLCR

(Citrin Cooperman is a proud partner of Front Office Sports) In recent years, college and professional athletes have become empowered to tell their stories and build their personal brands on social media thanks content sharing tools. One such tool that many organizations with are having success with is INFLCR, which is now close to 100 partners. In the latest episode of Shot Callers, FOS Editor Ian Thomas chat with INFLCR CEO Jim Cavale about storytelling in athletics and how his […]

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Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as well as listen in on what the important subjects of discussion are amongst sports fans. FOS Editor Ian Thomas chats with Twitter’s TJ Adeshola about the brand’s sports partnerships strategy and the platform’s continual importance in the sports space. Edited highlights appear below: On Twitter embracing the conversation surrounding women’s […]

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Shot Callers: Ben Reynolds, Co-Founder & CEO, Spalk

(Citrin Cooperman is a proud partner of Front Office Sports) The space of sports broadcasting has grown leaps and bounds in the last ten to fifteen years. With the help of automated and remote production technology, events can now be broadcast with relatively little budget and with less effort than in years past. FOS Editor Ian Thomas chats with Ben Reynolds of Spalk about how his company’s virtual commentary tools are changing the way sporting events are broadcast as well […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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Shot Callers: Don White, CEO, Satisfi Labs

(Citrin Cooperman is a proud partner of Front Office Sports) Artificial intelligence has ushered in a new age in college and professional sports. Thanks to technology like chat bots, organizations can be much more efficient with their manpower in serving the needs of fans before, during, and after games. FOS Editor Ian Thomas sits down with Don White of Satisfi Labs to discuss the importance of understanding fan behavior and how artificial intelligence helps teams throughout professional sports do just […]

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Shot Callers: Amy Huchthausen, America East Conference

The America East Conference has seen several great successes in recent years, from UMBC men’s basketball’s upset over Virginia to postseason success in men’s and women’s lacrosse. The league has also made important strides in mental health advocacy as well as diversity and inclusion. FOS Editor Ian Thomas sat down with Amy Huchthausen, Commissioner of the America East Conference, to talk about the league’s success in recent years, capturing the big moments, and the league’s off the field initiatives. Edited […]

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Inside Pizza Hut’s Sports Marketing Strategy with Marianne Radley, CBO of Pizza Hut US

Marianne Radley has been the Chief Brand Officer of Pizza Hut since February of 2018. In this role, she oversees the company’s brand strategy, marketing and advertising efforts, customer acquisition, food innovation and culinary initiatives. This, of course, includes the brand’s many activations within the sports world. FOS Editor Ian Thomas sat down with Radley for a wide-ranging conversation on the brand’s sports marketing goals, how they plan to take advantage of the Super Bowl this year, and why how […]

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Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

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Shot Callers: Rudolf Vidal, President of the Americas, Bayern Munich

Thanks to events like the International Champions Cup and several high-level European leagues and teams setting up offices in North America, the popularity of professional soccer continues to rise in the United States. One club at the forefront of this has been FC Bayern Munich. The club’s President of the Americas Rudolf Vidal sat down with FOS’ Ian Thomas to discuss the U.S. soccer market, the International Champions Cup, winning over North American fans, and more. Edited highlights appear below: […]

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