Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NHL Keeps Running On Dunkin’ With New Deal
Concacaf Unveils First-Ever Women’s Soccer Plan
MLSPA and REP Worldwide Teaming Up to Promote MLS Players
Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)
Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help
Teams and Leagues Cozy Up to CBD Brands
Are NFL Jersey Ads Next?
CohnReznick Sponsors a Dive Inside the Business of Baseball
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
Tim Rebich, partner at Varsity Partners, and Josh Brooks, deputy director of athletics of operations at for the University of Georgia Athletic Association, break down why...
Nick Irwin, partner at Varsity Partners, takes you inside the creative process of their latest project with the University of Georgia.
IMSA's unique relationship with manufacturers and fans has given it a leg up on other racing series.
At Daytona, Toyota has made a significant investment in delivering their brand to consumers.
With 160 teams, 100+ million self-identified fans, and lofty goals, Minor League Baseball wants to shake up the game.
In the latest episode of Shot Callers, we check in with John Bramlette, EVP of Ripken Amateur Baseball, to see how the organization has stayed at...
Ben Moss, Director of the East Coast Sports & Entertainment Division for Compass, takes us inside his job and shows us how his role is about...
Data, activation, and personalization will all play a major role in the growth and success of the sponsorship industry over the next three to five years.
BSE Global's CRO breaks down selling portfolio partnerships, the Infor agreement, and how the group has been able to be agile in their sales process.
By developing their OTT offering, the WTA has seen the average age of their fans drop.