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Charlotte Leaders Expect Significant Benefits From Hosting All-Star Game

Charlotte leaders expect to earn more than the estimated $100 million in economic impact, including global media exposure.

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Two years ago, Charlotte, North Carolina was supposed to host the NBA All-Star Game.

The NBA suddenly switched the location to New Orleans, though, as a result of protests from a controversial legislative bill in North Carolina that restricted bathroom usage. Now, two years later, Charlotte is expecting more than $100 million in economic impact from this season’s All-Star Game, which is scheduled for this weekend.

“It’s been a long road,” said Laura White, director of communications at the Charlotte Regional Visitors Authority. “It’s been five years in the making and we’re excited to see it culminate finally.”

The CRVA CEO Tom Murray and Charlotte Hornets President Fred Whitfield co-chaired the executive planning committee for the All-Star Game.

Whitfield was a season-ticket holder during the original Hornets franchise and remembers the last time the city hosted an All-Star Game, in 1991. The Eastern Conference All-Star Game includes Hornets guard Kemba Walker as a starter. 

“Our city has experienced tremendous growth,” Whitfield said. “The game of basketball and the NBA has truly become a global game and expanded from a two-day event to a weeklong event.”

READ MORE: NBA All-Star Weekend Filled With Entertainment and Commerce

The economic impact estimates come in part from the results of New Orleans’ 2017 game, along with Orlando. White said the organization prefers not to release projections and instead favors the concrete numbers following an event, but with the two similar cities in the Southeast, there were solid, comparable numbers to work with.

SportsEconomics and Strategic Marketing Services found the 2012 All-Star game in Orlando resulted in a $95 million economic impact for Orange County. A study by LSU Economics & Policy Research Group found an $82.7 million impact for the 2017 New Orleans game, including $44.9 million in spending.

Last year’s All-Star Game in Los Angeles was projected to produce $116 million in economic impact.

The event will likely be the most impactful sporting event ever in Charlotte, and up there with its largest event — the 2012 Democratic National Convention, which generated an economic impact of $164 million.

White said the CRVA also defers to the hosting organization to project attendance, which the NBA is citing as upwards of 150,000 for the weekend. No matter the number of tourists coming to Charlotte for the game, both the CRVA’s Murray and Charlotte Mayor Vy Lyles said they hope the visitors experience true Southern hospitality.

“From day one of our planning, we’ve always wanted to ensure the All-Star Game felt the sense of Charlotte’s hospitality from the second it arrives,” Murray said.

While Charlotte hosts more than 40 Hornets games every season, White said the All-Star Game provides a larger set of challenges, in large part because so few tickets end up for sale. With that in mind, she pointed to all the ancillary events across the city, ranging from the extra celebrity games to the sponsorship activations to the restaurant and nightlife in Charlotte’s EpiCentre.

“It’s such a different animal,” White said. “We’ll feel it pretty wide.”

In terms of sponsorship activations, CRVA representatives are particularly enthused about Jordan’s takeover of the Mint Museum’s large gift shop. There are more than 160 events across the city.

READ MORE: Atlanta Is Ready for Positive Economic Impact During Super Bowl Week

One of the three factors considered when contemplating hosting major events — along with economic impact and media impressions — is supporting the hospitality industry. One in every nine jobs is in the hospitality industry, the fourth largest in Charlotte.

Murray was particularly adamant about the value of the media impressions, saying it will generate more than the organization could ever afford with traditional marketing. He cited 22 million TV viewers and more than a billion social media mentions, which helps raise the city’s profile for tourism and economic development for future years.

Mayor Lyles agreed.

“Fans from more than 200 countries will be tuning in to the kings of the NBA playing in Charlotte,” she said. “They’ll see our skyline lit red, blue and white because the NBA is putting us again on the center stage in a global sense.”

Pat Evans is a writer based in Las Vegas, focusing on sports business, food, and beverage. He graduated from Michigan State University in 2012. He's written two books: Grand Rapids Beer and Nevada Beer. Evans can be reached at pat@frntofficesport.com.

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Kyrie Irving Expected to Sign with Roc Nation

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

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Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Irving, who was most recently repped by Jeffrey Wechsler of 24/7 Sports Management, joins an NBA client roster at Roc Nation that includes the likes of Kevin Durant, Josh Hart, Justise Winslow, Danny Green and Caris LeVert.

The switch in representation comes on the same day that Irving took the first step toward his prospective free agency this summer.

According to Shams Charania of The Athletic, Irving is not opting into his $21.3 million contract for the 2019-20 season and will become an unrestricted free agent.

By not opting into his contract, Irving can sign with any NBA team when free agency opens on Sunday, June 30th.

If he signs with a team other than the Celtics, he will be eligible to sign a max deal worth $139 million over four years.

If he were to stay with the Celtics, Irving can sign a five-year deal worth $188 million.

An industry source speculated that Roc Nation could be waiving the fees on Irving’s contract in order to retain his marketing rights.

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Meet the WNBA’s New Boss

Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.

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*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

For the first time ever, the WNBA will have a commissioner. Before now, all of the league’s previous leaders like Val Ackerman and Lisa Borders were given the title of president. 

Cathy Engelbert, the current CEO of Deloitte, will take control of the role on July 17th and will report directly to Adam Silver. 

What should you know?

1. By the time she is done at Deloitte, Engelbert will have spent more time at the company (33 years) than the WNBA has been a league (23 years)

2. Engelbert is the first female to lead a Big Four professional services firm in the U.S.

3. She is the fifth person to lead the league after Val Ackerman (1997-2005), Donna Orender (2005-10), Laurel Richie (2011-15) and Lisa Borders (2016-2018)

4. Engelbert has spent the past four years in charge of Deloitte’s U.S. operation.

Basketball is in her blood…

Although she might be an accountant by trade, Engelbert is no stranger to the game of basketball. 

According to Bob Hille of Sporting News, she played at Lehigh for Hall of Fame coach Muffet McGraw and was a team captain as a senior. Her father Kurt also played and was drafted in 1957 by the Pistons.

What are they saying?

“Cathy is a world-class business leader with a deep connection to women’s basketball, which makes her the ideal person to lead the WNBA into its next phase of growth. The WNBA will benefit significantly from her more than 30 years of business and operational experience including revenue generation, sharp entrepreneurial instincts and proven management abilities.” – Adam Silver on the hiring of Engelbert

“I think that’s probably one of the reasons I was selected for this role, to come in and bring a business plan to build the WNBA into a real business and a thriving business, quite frankly.” – Engelbert to ESPN’s Mechelle Voepel

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Adam Silver Wants More Gender Diversity

The NBA commissioner states his desire to get more women into the sports industry. The NBA currently has a 31.6 percent ratio of women in team management.

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*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

If Adam Silver has his way, 50 percent of the new incoming NBA officials will be women.

That number applies to coaches too, Silver said speaking at the Economic Club of Washington.

How do the leagues stack up?

The following numbers, outside of MLB, come from 2018 reports put together by The Institute for Diversity and Ethics in Sports (TIDES) at the University of Central Florida. MLB is the first league to have a report done on it this year.

1. NBA – 31.6% of team management are women / 37.2% of team professional admins are women

2. NFL – 22.1% of team senior admins are women / 35% of team professional admins are women

3. MLB – 28.6% of team senior admins are women / 26% of team professional admins are women

4. MLS – 26.5% of team senior admins are women / 31.6% of team professional admins are women

5. WNBA – 48.6% of team VPs and above are women / 58% of team managers to senior directors are women

6. NHL – No report done

Quotes from Silver… 

“It’s an area, frankly, where I’ve acknowledged that I’m not sure how it was that it remained so male-dominated for so long. Because it’s an area of the game where physically, certainly, there’s no benefit to being a man, as opposed to a woman, when it comes to refereeing.”

“The goal is going forward, it should be roughly 50-50 of new officials entering in the league. Same for coaches, by the way. We have a program, too. There’s no reason why women shouldn’t be coaching men’s basketball.”

That’s not all Silver wants to see change…

Silver, who has been adamant about getting rid of the one-and-done rule, provided some clarity as to when that might be achieved.

According to the commissioner, the 2022 NBA Draft will likely be the first one since the 2005 NBA Draft to allow high school players to go straight into the league rather than playing a season in college first.

Citing “active discussions” with the NBPA, Silver noted that they are still “a few years away.”

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