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FC Bayern Munich Explores Relationship Between European Soccer and College Football Fans

Venturing into unexplored territory, FC Bayern Munich took one Texas A&M fan on an unforgettable adventure across sports.

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Photo credit: FC Bayern

Recently, many soccer teams have been exploring the intersection of basketball and soccer — an effort led, in part, by a growing relationship between the sports’ biggest stars.

FC Bayern Munich, though, took a different approach, deciding this past fall to examine the intersection between European soccer and college football culture, which is a territory previously unexplored in the industry.

The exploration sparked a journey that crossed oceans. Seen through the eyes of Texas A&M senior Colin Brennan, a video released last week on the club’s U.S. social handles takes viewers to Kyle Field in College Station, Texas and Allianz Arena in Munich, Germany.

While the sports themselves differ tremendously, something bonds their fans together: a shared sense of passion for their respective teams. This is something Bayern clearly outlines in the video as it captures scenes from game day at each stadium.

READ MORE: Sacramento Republic FC Makes a Child’s Dream Come True

Parallels between the fan bases, something that might be overlooked by many, have been on Bayern’s radar for a while.

“Whenever we talk about soccer to someone who is not yet a fan, we always use college football fan culture to describe the passion around the game,” said FC Bayern Munich’s President of the Americas, Rudolf Vidal.

“The fandom around these two sports is incredibly similar — avid, passed down through generations with the game day chants having huge influence on the game.”

From the storied “midnight yell” at Kyle Field, which brings over 20,000 fans to Kyle Field the night before a game to practice cheers for the next day, to Bayern’s infamous 9,000 person fan section called Südkurve, followers of both teams are dedicated to their fandom.

For both teams, fandom is often passed down from generation to generation, and the communities that support them become like families.

“As a student at Texas A&M, it always feels like a family to me and we have a saying ‘we are the Aggies, the Aggies are we.’ Here with Bayern Munich, the slogan is ‘mia san mia,’ which is ‘we are who we are’ and it’s just family ties, club ties, and the club becomes your family,” said Brennan.

READ MORE: Super Soccer Stars Grows Its Presence in the Health and Wellness Space

The timing of the piece was perfect. Launching ahead of the Super Bowl, the club was able to catch the attention of football fans by leaning into the hype of one of sports’ most anticipated events.

This is not the first time Bayern has ventured into football.

Last summer, the club teamed up with the University of Miami for a soccer and football crossover game featuring legends from the German club and the university. The match, which occurred at the House of Soccer ahead of the International Champions Cup in Miami, resulted in a number of pieces of content across FC Bayern US’s social handles and entertained fans who attended in person.

Untraditional thinking has set Bayern apart as it has worked to grow its brand in the U.S. Studying one of America’s favorite sports, and one of college football’s favorite teams, is a good next step in bridging the gaps between soccer and non-soccer fans, finding commonality where others haven’t yet looked.


‘Diet or Die’: Jesse Marks’ Story Shows Importance of Life Balance in Sports

Jesse Marks was told he had to diet or die after letting his career direct his lifestyle. Now, he’s in the best shape of his life and working better.





Photo credit: Jesse Marks

Jesse Marks knew he was neglecting himself, but it was for the good of his career.

All would be fine, he thought, because he was advancing in his tenure at the University of Miami Athletic Department.

“We’re all young and we think we’re invincible,” said Marks, senior associate athletic director of development at Miami. “In that span of building my career over 15 years, my health became very low on the totem pole.”

Constantly wining and dining clients and driven by the bottomline, Marks led an extremely unhealthy lifestyle, neglecting his fitness and feasting at top restaurants, always telling himself he’d have time later to make up for the neglect.

Two years ago, before he was able to catch up, his unhealthy lifestyle caught up to him. He wasn’t feeling well. Coworkers and friends told him to get his life in check.

Knowing it had to do with his weight and lifestyle, he wanted to start treating himself right. But something didn’t feel right. He made his way to the new The Lennar Foundation Medical Center on the Miami campus.

READ MORE: 4 Easy Ways to Find Work-Life Balance

“Something told me I shouldn’t just start running and working out, maybe I should get checked out first,” Marks said. “I knew I was overweight. I knew I wasn’t sleeping well, I wasn’t feeling the way I should. But I was still doing well in my career because of my competitive nature and not wanting to be left behind or miss out on any opportunities.”

An echocardiogram revealed his heart was working at 25 percent function, well below the normal 50-to-65-percent range. It turned out he had a congenial heart defect called cardiomyopathy which hampers how well it pumps blood to the rest of the body. The body will try to adapt so long as you don’t stress it, like with pounds of added weight, Marks said.

“You don’t know it’s there until something real bad occurs and that’s how you could have a heart attack and drop dead, especially if you work out when you’re overweight,” Marks said. 

His cardiologist, an otherwise friendly doctor put it bluntly to Marks: Diet or die.

“He said it just like that. He told me I did nothing that any other 34-year-old career-oriented person would do as they are moving up the professional ranks, however now was the time to get serious,” Marks said. “I lived my life, but a change had to occur and quickly if I wanted to live a long, rewarding life.”

He completely revamped his diet and focused on working out 30-60 minutes a day. Within a month he was down 30 pounds, and now he’s down 100 pounds with radically improved blood pressure and heart function.

He went to Miami Athletic Director Blake James, and asked for the department’s support in his quest for health. James agreed to Marks’ requests, which included a few mornings off a week, and told him he supported him 100 percent.

James said workplace balance is a key within the Miami athletic department because it “translates to an energetic and productive workplace.

“Our athletic department is a family — we spend a lot of time together and we’re all passionate about what we do,” James said. “Jesse needed some time to address some health issues and, as a member of our family, we wanted to assist him as much as we could.”

Now that he’s back to a healthy weight and paying attention to himself, Marks won’t let himself fall back into the trappings of a work-dominated life. He’s no longer a puritan in what he eats, yet still keeps it balanced while making time to workout every day, with added efforts on days he know he’s likely to have a little more fun. He also doesn’t want to see others in the sports industry to fall down a similar path.

He said it’s important to make choices in what’s on the plate and to make time to exercise, not just for physical fitness, but mental fitness. A good walk or bike ride can do wonders for creativity, Marks said.

“You don’t want to hit rock bottom, a place where there’s no coming back,” Marks said. “I could have been in heart failure two months later. Everything is balance; I think we lose that working in sports and trying to climb the ladder.”

It’s still hard to look back at his career and say he’d do anything different, and he calls the severe health scare the best thing that’s ever happened to him.

“You physically cannot burn the candle at both ends without taking some time, taking a breath and putting yourself first occasionally,” Marks said. “I’m now in the best shape of my life. I know I’m not just going to have a massive heart attack. I couldn’t have said that two years ago.”

READ MORE: ‘Watering the Grass’: Why Company Culture Matters in Sports Business

Work-life balance has been a growing trend the past several years, breaking generational molds of career-driven lives. Sports have long been one of the worst offenders in driving employees to the brink of exhaustion.

“It happens quick, as soon as you hit the professional world and you are trying to build a career and family,  you can lose track of yourself very quickly and not take personal well-being seriously.

“We need to do a better job in this industry,” Marks said. “We should be a model of those we try to affect. We’re here to shape student-athletes; we need to set an example.”

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‘Watering the Grass’: Why Company Culture Matters in Sports Business

A life in sports can be demanding, but that doesn’t mean an office has to be unwelcoming. Rather, open communication can provide a variety of benefits.




Photo via pixabay

Your professional life in sports can be demanding, but that doesn’t mean office culture has to be cold.

A recent seminar at the Baseball Winter Meetings focused on office culture and featured Adam Nuse, the general manager of the Triple-A Nashville Sounds who graduated earlier this month from Western Kentucky University upon earning his doctorate in organizational leadership.

The seminar also included Round Rock Express General Manager Tim Jackson and Minor League Baseball Human Resources Manager Tara Thornton. The three discussed the changing dynamics of office culture and various perks that have been implemented.

Sports have long been an extended-hours work environment, but work, in general, is no longer 9-to-5, Nuse said. The key, he said, is to trust employees and offer them flexibilities.

READ MORE: Why Scoring a Career in Minor League Baseball Is Anything but Minor

“One of the biggest things is you want work to be part of employee lifestyles,” Nuse said. “This generation is unlike some of the others, and they can be working all the time. If we allow them flexibility, they can be working anywhere and we can trust them to get their work down and the service gets better.”

The generational differences are large, Nuse said. When he was coming up through the ranks, working from 8 a.m. to 11 p.m. through a seven-game homestand wasn’t unusual. Workers were driven, for the most part, by money at the end of the journey. Today, employees aren’t happy in the daily grind and aren’t driven solely by money, Nuse said.

It’s not an easy switch for the older generations in management to make, but Nuse said it pays off in the long run.

The Sounds’ organizational office changes — like staggered hours, for example — came from increased transparency and an open-door policy. Nuse also said one of the largest drivers for positive culture adjustments is the annual 360-degree reviews. The review asks five questions with anonymity: What do we do good? What do we do bad? What to get rid of? Staff MVP? What do you want to see from the organization in five years?

“It’s a platform to voice their opinion without feeling like they’ll get in trouble,” Nuse said.

Nuse recognizes there is an innate fear among early-career employees — and experienced it himself. Now as a superior, he said employees shouldn’t fear opening communication with managers.

“A lot of these old organizations are certainly motivated by fear and it creates an organizational paralysis of sorts,” Nuse said.

Similar to the 360-degree review, Nuse said he does his best to maintain an open-door policy and likes catching up with his employees. Some use it better than others, but that’s OK.

READ MORE: How to Handle Added Responsibility in Your Sports Business Career

“Some of the most influential people in our culture are the people who pop in and visit and keep me updated,” Nuse said. “Some of those people become the voice for everyone else who still might have that fear. It’s natural, but they know they can go to certain people and still have the ability to have their voice heard.”

Consistent and open communications can provide a variety of benefits. The conversations might lead to whole-scale organizational office culture changes. They also can lead to individual projects and benefits; that could mean an organization helping pay for continued education, for example. It never hurts to ask, Nuse said.

He cited a quote his wife says in regards to the common idiom: “The grass is greener on the other side of the fence.”

“The grass is greener where your feet are,” Nuse said. “It’s about trying to create an environment where they can make the grass green where their feet are — an atmosphere where they can succeed and don’t have to look out for greener pastures. We try to invest in the time and efforts where they are, so while they’re here, the grass is growing.”

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Golden Knights President Takes You Inside the Team’s Culture

As a guest speaker at the Baseball Winter Meetings, Vegas Golden Knights President Kerry Bubolz offered great advice for sports business professionals.




MiLB - Winter Meetings - Golden Knights

Bubolz (Left) opened up about how the Golden Knights have built their culture. (Image via @DavidWrightMLB)

Minor League Baseball is a hub for talent, and that certainly was showcased during the keynote speech to kick off this week’s Baseball Winter Meetings.

The speaker, Vegas Golden Knights President Kerry Bubolz, spent part of his early career in MiLB and credits it for helping shape his life. Following a brief introduction talking about the Golden Knights’ Stanley Cup Final run, he broke into some career advice and then detailed the culture built in the first major professional team in Las Vegas.

He implored those in leadership positions to take the time to help those who seek career advice. He cited two minor league executives who took time when he was young: the Quad City River Bandits’ Mike Tatoian and Tulsa Drillers’ Joe Preseren.

“It’s important as leaders to pay it forward,” Bubolz said. “At some point in your career, someone gave you a shot. I schedule a 30-minute call, most often with no job opportunities available, and talk about my experience and I’ll give guidance and direction. I talk a lot about Minor League Baseball and how it shaped me and the many opportunities I had.”

READ MORE: 4 Ways to Make Breaking Into the #SportsBiz Much Easier

Bubolz said his career has been driven by people. He repeated he doesn’t have a Harvard MBA and was a “B and C student” in college — but stressed the importance of making connections and how impactful the right ones can be to a career.

At Golden Knights games — like this past Sunday, when plenty of the meeting’s attendees saw the team in action — Bubolz said he’s not sitting in a suite, but mingling with the fans and community.

Following the brief prelude with career advice, he also talked about his core tenets of leadership. Here are some highlights: 


“As a leader in our organization, we have a difficult task. We’re looked upon by our entire staff. The team is defined by winning and losing, but it doesn’t define our business. I think it’s important to set the tone and always smile.”

Set the pace of the company

“You set the pace for business. When I go get a cup of coffee, I set the pace. I’m moving; there’s an urgency behind getting a cup of coffee. You’re always on. People are always watching.”

Open door

“I meet with every new hire. The door is always open. I want to create an environment where people are comfortable coming in, with hopefully an idea.”

Visibility creates accountability

“We have a quarterly business meeting and we share everything. We share all our revenue numbers, expenses, how we’re performing as a business. From the interns to senior VPs, we want people to understand what they’re playing for — more accountability and more buy-in.”

Get in the weeds of core areas

“I’m not a CEO flying at 30,000 feet. That’s not who I am. Get in the weeds.”

He also talked at length about the building of the culture of the Golden Knights’ business office. Bubolz said he borrowed heavily from his 13 years with the Cleveland Cavaliers.

Don’t take bad penalties

“Be smart dealing with customers. Remain cool and collected.”

Support linemates

“Have great respect and understanding of all parts of the business.”

Ignore the goal horn

“In our business with social media, there is a lot of noise. Learn to ignore it and stay focused on the task at hand.”

Smile, even if you’ve had all your teeth knocked out by a high stick

“You can’t fake fun. If your people aren’t having fun, they can’t sell fun. We’re all at our best if we’re all having fun.”

Be different … Ready, aim, fire

“Take chances.”

He listed a variety of ideas brought out for the Golden Knights inaugural season, like the 51/49 raffle, the extravagant pre-game shows, 24-hour select-a-seat event, and an in-arena castle stage.

No honeymoon

A Stanley Cup run in an expansion season could lead to a let-down of a second season. Five weeks after the finals, the business team got together and set its second-season goals. This year, crowds are at 106 percent occupancy (last year was 103 percent) and sponsorship revenues have seen eight-figure growth.

The team came three wins short of hoisting the Stanley Cup in its first season, a rare accomplishment for any team let alone an expansion franchise, but the connection it made with the community was incredible. More than anything, it was a message than can resonate with MiLB teams who are crafting community gatherings.

READ MORE: Why Scoring a Career in Minor League Baseball Is Anything but Minor 

Bubolz said he felt the Golden Knights helped change the narrative of the tourist-laden city and brought together a city of 2.3 million residents from different parts of the country and hurt by a tragedy. The team’s business operations coined it internally as the Golden Thread.

“I really believe community is a contact sport — and it’s our secret sauce,” he said. “Never forget how important it is to for players and the organization to say ‘yes.’ You get a lot of requests, but don’t lose sight of what got you there. We’re in the business of saying ‘yes.’”

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