(*Game Changer MVP is a proud partner of Front Office Sports)
Game Changer MVP offers a wide variety of media production services to clients all across the sports and entertainment spectrum. One of the many things it has built a strong reputation for over the years is animating graphics and games that fans see on the jumbotron at major sporting events.
For cricket fans in Australia, they can find a great example of this part of Game Changer MVP’s work in the KFC Big Bash League.
Game Changer MVP assisted the league and Cricket Australia in the development of the Big Bash Buddy smartphone app. In addition to distributing match day information and enabling fans to purchase tickets, a key feature of the app allows fans to play along with the games that play on the big screen during breaks in the action.
Kim McConnie, Cricket Australia’s head of Big Bash Leagues, speaks to the convenience of this app and the opportunity to engage with fans directly through their mobile device.
“It’s been really good for us because it has helped us step beyond the physical engagement that you do at games because these games on the screen allow every single person in the stadium to participate. Everyone coming through that gate has a phone and being able to utilize that to our advantage is incredibly prevalent in sports today.”
Through the app, fans of the KFC BBL can participate in eight different games such as the Vodafone Tug of War and the OPPO Mascot Race.
For these types of games, fans can predict who they think will win the event or press a button in the app to help their team. In some cases, fans who are on the winning side will get a prize. Other games include trivia contests and a game where fans attempt to follow a ball placed under one of a series of helmets and fans pick which helmet they believe the ball is under through the app.
Through the incorporation of prizes, the teams in the league add an extra layer of fan engagement that also enables them to get sponsors involved.
“The prizes vary by club,” McConnie said. “Some give out food and beverage vouchers. For some, it’s cash prizes. Others are able to give out merchandise prizes that sponsors provide which is great for clubs looking to add an extra layer to their sponsorship packages.”
In the 2017-2018 season, the eight clubs in the KFC BBL averaged 26,531 fans per match. Some marketers would look at a crowd that size and say that engaging all of them at once is an impossible task. Through the utilization of Game Changer MVP’s technology, however, the league has found a way to do this.
“It’s a great technology that all the clubs in the league have really gotten behind because engaging every single fan who comes through the gate is a challenge, but through mobile, we are able to do that,” said McConnie.
For more on how Game Changer MVP is leading the charge in high-quality in-stadium media, visit its website here.