(INFLCR is a proud partner with Front Office Sports)
In 2017, Kentucky basketball gave their players the power to tell their own stories on social media by signing with INFLCR as one of the company’s first clients. In the two years since, several more of college basketball’s blue blood programs have come on board with INFLCR as part of more than 400 college teams who have been incredibly pleased with the increase in social reach and engagement as a direct result of using the platform.
INFLCR serves collegiate team marketers and more than 10,000 active athletes with the INFLCR app that provides real-time access to a personalized gallery of their photos and videos of their exploits on the field or court so that they can build their personal brands. This in turn increases operational efficiency, positively impacts recruiting, grows the teams’ audience, and, most importantly for the brand, serves the athletes.
One such client, the University of North Carolina Tar Heels, increased their investment by 600 percent with an athletics-wide partnership that was a logical progression of their INFLCR partnership, according to Director of Athletics, Bubba Cunningham.
“In traveling with our men’s basketball team, I had the chance to personally see the impact that INFLCR had on the social media brands of our men’s basketball student-athletes and the team as a whole. It just made sense for us to establish a larger scale, athletics-wide partnership between the University of North Carolina and INFLCR, to provide this enhanced student-athlete experience and brand impact to for all of our sports on social media,” Cunningham said.
UNC is one of several programs under the INFLCR opting to expand to athletic department-wide, unlimited service on the client. Some INFLCR clients like West Virginia and Georgia Tech athletics have upgraded to more participating sports before their initial INFLCR subscription expired. All in all, INFLCR has a one hundred percent renewal rate and a 92-percent activation success rate among client student-athletes. This is, in part, due to INFLCR’s continued dedication to both improve their product and improve the long term welfare of student-athletes.
Another blue blood, the Duke Blue Devils, became active users of the INFLCR platform within the first year. Blue Devils standouts turned NBA Draft picks Zion Williamson, R.J. Barrett and Cam Reddish saw so much value in the platform that they became three of the more than 300 athletes who have matriculated from their college teams to the professional ranks and remained daily active users.
On the product side, INFLCR have made a wealth of improvements since launch. This includes the launch of a mobile app, access to national media content like USA Today IMAGN photography, artificial intelligence in content tagging, and full integration with platforms like Dropbox, Photoshelter and Sidearm sports.
More than 80 percent of the athletes’ social audience is fans and prospective recruits. For this reason, it makes sense to invest in this method of communication from a department’s perspective and justifies the company’s passion to create a good experience for athletes.
SEE MORE: 2019 #INFLCR Storyteller Summit Recap
“I want the athletes to have their content,” Cavale said. “They work too hard to create these moments on their field or court, and they have a limited time in the spotlight of athletics to build something for themselves that can create value for them long after their playing career ends.
Partnering with organizations that share this passion for athletes, will continue to be our focus so we can grow the impact we’re able to have throughout the world of sports.”
On the court, programs across the nation are constantly looking to learn from and improve upon the standard set by the blue blood programs. Based on INFLCR’s growth in the last several years, this could soon be the case in the digital space as well.
For more information on INFLCR, visit inflcr.com.