Reuters and INFLCR’s New Partnership Gives Athletes Even More Content

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  • INFLCR users can now access Reuters photos
  • Native photos and video generate twice the engagement of reposts

(INFLCR is a proud partner of Front Office Sports)

Earlier this year, INFLCR and IMAGN announced a partnership that gave INFLCR clients access to national media content in an on-demand format. Now, INFLCR’s clients have access to even more content thanks to the company’s new partnership with Reuters. 

Users can now access thousands of high-quality and award-winning sports photographs directly through the INFLCR app. By posting this content natively straight to their own social channels (thanks to the app), athletes, coaches, and teams achieve significantly higher engagement with their followers.

“The partnership between Reuters and INFLCR creates so many opportunities for athletes and storytellers worldwide to get personalized access to high quality photography,” said INFLCR CEO Jim Cavale. “Our technology platform will continue to develop more opportunities to connect athletes with the best content sources to share their stories on social media, and Reuters’ global photography network will help expand the scope of our service to more athletes than ever before.” 

One of INFLCR’s biggest goals since the company’s inception in 2017 has been to empower athletes to tell their own stories and build their own personal brands. By signing this partnership, Reuters Sports has shown that they share this common goal. 

“We’re working with INFLCR to make it easier for athletes to tap into Reuters coverage of the exciting moments they create on the field,” said Rob Schack, Vice President, Reuters Sports. “As athletes increasingly focus on building their own brands and directly engaging fans through social, we see them becoming a significant consumer of our services in the future. We’re thrilled to work with INFLCR to start removing the friction from licensing our photos to help athletes and fans have more fun enjoying those moments.” 

According to an INFLCR review comparing two college football teams in the same conference, student-athletes who were regularly equipped with content from INFLCR were 85% more likely to post on social media. Providing different kinds of content, both from competition and from other aspects of their lives as student-athletes, creates significantly more storytelling on social media.

Native photos and videos routinely generate twice the engagement as content posted from another platform or content that is retweeted. With access to high quality images through Reuters and the ability to easily add messaging that fits their voice, these athletes are well on their way to building strong personal brands. This latest partnership from INFLCR is the newest tool that empowers clients to tell their stories, their way.

The partnership with Reuters builds on the momentum for INFLCR as the company continues to grow its network of content producers who can provide world-class content to athletes all over the world, at all levels of competition. That network includes partnerships with notable media outlets like USA Today Sports Images/IMAGN, as well as other collaborations being explored with multimedia companies such as Turner Sports and Atlantic Records.