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How You Can Make a Career Out of Video Games: 3 Tips to Break Into Esports

Want to pursue a career in esports? It’s not all fun and games. 

Jarrod Barnes

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The esports industry — or “competitive video gameplay” — is continuing to surge, having brought in $1.5 billion in revenue in 2017, according to a report from statistics company SuperData. Based on that trajectory, the industry could generate a whopping $2.3 billion in 2022. Epic Games, one of the industry’s giants, released “Fortnite” in 2017 and reported a record-high YouTube livestream audience of 1.1 million simultaneous viewers.

Meanwhile, on average, young gamers (ages 18-25) worldwide spend an average of 3 hours, 25 minutes each week watching other people play video games online, which is nearly an hour more than is spent watching traditional sports.

SEE MORE: Study Confirms Esports Has Graduated to the Big Leagues

So, clearly, the power of esports is certainly being felt.

In 2017, the NBA announced the launch of its very own NBA 2K League, initially with 17 of the 30 NBA franchises who would have their own squad. The city of Arlington, Texas is even building a $10 million,100,000 sq. ft. esports venue. Despite this massive business boom, being involved in the industry is far more than just playing games. In fact, marketing and social media roles made up of roughly 30 percent of esports job postings on HitMarkerJobs.com, an esports job site.

Are you wondering about different opportunities or career paths in esports? Here are three practical tips on how to break into the field.  

Become Part of the Esports Community

“The industry isn’t a closed door; it’s so community based,” said Derek Watford, an esports consultant and co-founder of High Point Gamer. Like many other fields in sports business, esports is a relationship-driven industry.

“There are not a ton of traditional job postings. Many (esports professionals) got there because they were doing it on the side and built relationships,” said Watford. “You can start by attending competitions, jumping on Twitter chats, commenting on YouTube or Twitch, or producing your own content on Instagram or written blog posts. Don’t look at the industry from solely a professional standpoint, but a social standpoint. You have to be able to build rapport and connect with people. The movers and shakers in the industry are the ones who broke out of the mold.”

SEE MORE: Hyundai’s NFL Efforts Help Power Brand’s Marketing Initiatives

Roles within the industry are not so different from other fields in sports business, as commentators, team managers, social media marketers, journalists, and analysts make up a majority of the industry. But waiting on an esports team or gaming company to call you isn’t the best strategy.

“Give the industry something to reference you by,” Watford said.

Your brand can open doors that you thought wouldn’t open. The choice is yours.

Find Roles Behind the Scenes

Derric Franklin, general manager and coach for the Miami Heat’s 2K League Team, Heat Check Gaming had a unique journey breaking into the field.

After spending nearly eight years in the Army, Franklin began playing NBA 2K16 and quickly transitioned to becoming a competitive player, operating under the persona “Famous Enough,” looking to inspire people to just be themselves.

After a major NBA 2K tournament, Franklin noticed how quickly the excitement ended following the tournament and wanted to keep the momentum going. After a series of interviews, Franklin eventually connected with Michael McCullough, EVP of marketing for the Miami Heat.

SEE MORE: Carolina Hurricanes Put Local Emphasis on New Marketing Initiatives

“He offered me a position and we started by drafting a team (for the inaugural NBA 2K League) in February and would go on to reach the finals. As the general manager and coach, I’m dealing with guys where this is their first job or first time away from home. Helping them maintain their diet and exercise is vital to how they perform,” said Franklin.

Managing people, creating a culture, and getting the best out of his players sounds like the job description of any CEO or head coach. Esports is no different.

Outside of managers, Franklin eluded to the importance of branding, stating that “content creation and social media are important (in esports). If you’re not being talked about, you can die really quick. It’s not just about playing. There’s so much going on in behind the scenes.”

Looking for specific behind-the-scenes roles around social media, marketing, operations or commentating? Check out Hit Marker Jobs, Rekt Jobs or the Front Office Sports Job Board for the latest esports job postings.

Competitive Gameplay Is Not For the Faint of Heart

Dreaming of sitting in your basement playing video games all night? While that might sound great, out of all the roles in esports, players have the shortest lifecycle.

For example, a typical day in the life of Jalen Jones, a player for Heat Check Gaming, begins at 5 a.m. with a workout, breakfast, and film study. Around noon, team meetings begin along with practice, a break for lunch and additional film study with dinner and more practice to follow. Most days end after midnight.

If that wasn’t enough, teams travel nearly every weekend over the course of a season, practicing five days a week and competing and traveling for the other two.

“Make sure you have a backup plan. The chances of this happening (making a competitive team) is crazy,” said Franklin.  

For example, Overwatch, a game from Blizzard Entertainment,  is centered around competing and teamwork.

“Focus on building a team and be good on your own. Know your position. Are you a support character, a killer, etcetera? No one really wants to be a support character, but they can go on to have great careers,” said Watford. In the words of LeBron James, “if you don’t want a role, play tennis or golf.”

Despite the odds, there is no doubt that esports have given access to anyone with the time and talent to build a career in video games. Paths into the industry vary between players, commentators, journalists, analysts, managers, and others — but one thing remains the same, just like any other industry: You can start your journey now.

Jarrod Barnes has served in athletics administration at Clemson University and is also a former Defensive Back's coach at Ohio State University, where he worked directly with coach Urban Meyer and Greg Schiano. Jarrod was a two-year letterman and first ever Ohio State football player to pursue a Ph.D. while on the active roster. Jarrod currently resides in Charlotte, NC and works with Rise Sports Advisors, a brand management firm for professional athletes and also runs Prime U, a talent & leadership training company for collegiate student-athletes and young professionals. Jarrod has been widely recognized by Who’s Who Magazine, ESPN, Fox Sports and The Big Ten Network as a top up-and-coming young professional. Jarrod can be reached at Jarrod@frntofficesport.com

Esports

Full Sail University Anchors Strong Orlando Esports Ecosystem

A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.

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Photo Credit: Full Sail University

Orlando, Florida is becoming a hub for esports, and much of the credit can go to Full Sail University and its extensive gaming and esports programs.

The city was recently named the second-best city for gamers in the United States, and the Full Sail administration is embracing the culture. Next month, Full Sail will open The Fortress, a $6 million project that will become the largest esports arena on a college campus. All told, The Fortress is 11,200 square feet with a 500-person capacity and the ability to support 100 athletes in play at a time. According to Sari Kitelyn, Full Sail’s director of project development, the fan capacity and the venue’s educational potential are what help distinguish “The Fortress” from existing esports arenas at other schools. 

“It’s a chance for students to learn hands-on, a place for the community connection to the industry,” Kitelyn said. “We were already the home to so many types of esports activities, we wanted to help elevate Central Florida by giving a permanent place to make sure everyone can see and realize it’s the place for esports.”

READ MORE: Blast Pro Series Debuts in U.S. with Fan Focused Esports Tournament

Kitelyn said building Central Florida as a hub of esports activity is a collaborative effort between the school, the city and the variety of companies in the industry that call the region home.

Along with Full Sail, Orlando is also home to the game developer EA Tiburon and a number of startups like GameSim, Gentleman Squid, Werd! Interactive, Steamroller Studios, Phyken Media and ootii. Aside from gaming, there’s also a rich tech hub in Orlando featuring more than 2,000 companies. In particular, that includes a vibrant augmented and virtual reality space, including Advanced Micro Devices and the University of Central Florida’s Institute for Simulation and Training. Full Sail also has a focus on the technology with a $3 million, 8,000-square-foot augmented reality lab.

“[Full Sail is] building an entire ecosystem of esports for students who want to have esports as part of their college lifestyle and experience,” said Jason Siegel, CEO of the Greater Orlando Sports Commission. “This means appealing to top competitive esports athletes, casually competitive esports athletes and esports fans by offering a holistic experience that includes top college esports competition, other external esports events and competitions and esports research and testing.”

When looking at esports, the commission no longer treats the industry as an “emerging category.” Instead, it’s now a key part of the city’s plans in the next decade.

Full Sail’s involvement in the gaming space is not new, having a large gaming development. program for a long time, said Bennett Newsome, Full Sail’s esports strategist.

“Our graduates are blazing the trail in this industry,” Newsome said. “They’ve set the foundations and it’s grown over the years, and we’re proud of what our graduates have gone on to do. It’s something we want to continue to build on and feel like we have our fingers on the plus of what’s next.”

As more game development and esports programs and varsity teams pop up across U.S. universities, Full Sail administration will continue to keep tabs on its student body and alumni to hopefully stay ahead of the curve, Kitelyn said. She hopes Full Sail can be a resource for other schools looking to build programs.

“The community of collegiate esports, in general, is very warm and inviting,” Kitelyn said. “Every school wants to see this grow. We love being able to be a home for anyone within the community and sharing information.”

Newsome credited part of the program’s growth to an open-minded community of administrators. While other schools may need to fight to convince faculty to sign off on new programs, Newsome said that Full Sail has been empowered to push the program forward by an administration that is very up-to-date on the happenings in the gaming world.

“We’re lucky to have executives here who know what’s going on and where the opportunities to invest in are,” Newsome said.

READ MORE: Celsius Makes Esports Inroads With Echo Fox Partnership

With The Fortress set to open, Full Sail plans to court professional leagues and collegiate championships to play in the new arena. It’s a strategy consistent with the wider aims of the city. Siegel believes esports can join four other key categories the city has attracted in the past: major professional sports, NCAA Championships, US Olympic sport competitions and amateur sports.

“There is no reason to believe we can’t have the same success when it comes to attracting esports events and conventions to Orlando,” Siegel said.

With all parties on board, the future of the esports ecosystem in Central Florida is ripe to grow even more.

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Blast Pro Series Debuts in U.S. with Fan Focused Esports Tournament

Blast Pro Series launches its U.S. presence with a Counterstrike tournament in Miami, focusing on attracting casual fans to esports.

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Jordi Roig realizes the strong potential of esports on a global scale.

Roig and fellow RFRSH Entertainment executives come from traditional entertainment options, such as European soccer, handball, rock festivals and operas. In 2016, they started the Blast Pro Series, a Counterstrike esports tournament focused on the fan experience. Now, it’s coming to the U.S. with an event this weekend in Miami.

“We could see esports was definitely a strong, new and upcoming entertainment format,” said Roig, Blast Pro Series executive producer. “Our goal was to do the same thing with esports as we’ve been doing with entertainment.”

READ MORE: Looking Into the Crystal Ball: 3 Esports Predictions for 2019

Rogi said previous esports competitions have largely catered to core esports audiences, those who know the games being played, so Blast Pro Series set out to build an experience meant to attract general fans. The producers looked at a variety of how other sports build a fan experience. He said it was important to also cut the time of traditional Counterstrike competitions, which can run up to 25 hours.

“The original drama, of course, lies in the game, but you need to package a fan experience to make sure the fans are having a good time,” Rogi said. “I’ve traveled to a lot of esports competitions and there’s not a lot of entertainment and fun if you don’t already have a love for the game or are very savvy to what’s going on. We tried to build a format that is entertainment first and foremost and then it’s esports.”

The Blast Pro Series fan experience includes a large A-shaped stage with multiple large screens and surround sound, fan cams, t-shirt guns. Prior to the games, explainer videos are played so casual fans can learn basics of the game. Among the casual fans, Rogi said the series hopes to capture are parents bringing their fanatical children to the tournament.

“If you’re a parent, you might not have the passion the kid has,” he said. “If we present a platform where families can have fun together around what the kid’s passion is, that’s our target group, the families.”

Blast Pro Series announced its international expansion last fall, as the series finished its 2018 season in Lisbon, Portugal and this season has dates in Miami; Sao Paulo, Brazil; and Madrid, Spain. Prior to the expansion, Blast Pro Series tournaments had only been held in Copenhagen, Denmark, and Istanbul, Turkey. The full series is seven regular-season tournaments and a global final.

Roig said Blast Pro Series will also make another stop in the U.S. in Los Angeles in July. Burger King, a new partner of the series, will run an online competition for tickets to the LA competition. In the future, Rogi said Blast Pro Series would like to make two or three North American stops at regular locations, which could include Miami and LA or other cities like Austin, Texas, or San Diego.

“We want a strong foothold like cities in Formula One where we come back every year,” Rogi said. “We’re having a lot of conversations with cities that are very keen want to capture the esports capital of the U.S.”

The U.S. has the largest base of CS:GO players, with more than 5 million players, so there’s plenty of market to capture, Rogi said. He also said while the U.S. has plenty of momentum with esports, there’s plenty of runway to catch up to the world leader’s in esports popularity and production.

READ MORE: How Players Associations Could Help Improve Esports’ Infrastructure

Competition at the first Blast Pro Series event in the U.S. will include teams like Team Liquid and Cloud9 competing for a $250,000 prize pool.

Russel “Twistzz” VanDulken, a member of Team Liquid, has played other tournaments in the U.S. but is excited to make his way over for this weekend’s Blast Pro Series event in Miami, a location he has yet to play. There is an opportunity in U.S. markets for esports that VanDulken said is ripe for success if done correctly. He regularly frequents Europe and Asia in international tournaments, so he’d be excited to come to North America more often.

“Blast kind of puts the spotlight on us more and it should give us a special feeling,” VanDulken said. “North America has a lot to offer in terms of events, fans and locations but the area isn’t utilized properly. Blast is taking a step in the right direction by having an event in Miami.”

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NBA 2K League Eyes Growth in Second Season

With 90 sponsors already, the league is looking at everything from finding ways to elevate the studio and venue experience to delivering more engagement.

Tim Marcin

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Photo Credit: NBA 2K League on Twitter

If you’ve got a passing familiarity with basketball then you can show up at the NBA 2K League’s studio in New York City—or jump into its Twitch livestream—and you’ll get the basics of what’s going on.

In some ways, that might be the biggest asset afforded to the upstart esports league that just kicked-off its second season last weekend. More than one-third of all people in the Americas, Europe, the Middle East and Asia has an interest in basketball, second only to soccer, Nielsen data has shown. That’s a strong wave the NBA’s gaming league knows it can ride.

“I don’t think anyone in esports has the opportunity to engage a casual audience like we do. You walk in [to the studio] and see, like, family members of players or people you wouldn’t consider tradition esports enthusiastswithin two minutes you hear them say ‘Oh, this feels like I’m at a real basketball game,’” said Brendan Donohue, managing director of the NBA 2K League.

He mentioned the NBA’s social reach likely hovers around 1.5 billion fans and followers. “That’s a huge opportunity,” Donohue said.

Each team in the 21-team NBA 2K League is run by an NBA franchise (like the New York Knicks, Philadelphia 76ers or newly added Minnesota Timberwolves) and features gamers who play as avatar versions of themselves—so you won’t see virtual Steph Curry on the virtual court. The live arena features a theatre-in-the-round set-up, fans looking down on the 5-vs-5 that’s also broadcast on massive screens. That same broadcast, featuring announcers and chat hosts, is sent out to thousands of fans online. The gamers physically face one another as they play, which leads to trash talk and yelling matches. It’s a fun watch in-person, which is a point of focus for the joint venture between the NBA and Take-Two Interactive moving into Season 2.

“I want to take our studio/arena experience and elevate it a lot,” Donohue said. “I want to make this a place where people in New York are like, ‘I want to go check that out.’ I think we’ve now got the physical set-up right. And we’re getting closer.”

The league had its kickoff Tip-Off tournament last week, won by 76ers GC for the second straight year. The regular season follows and, over the course of the season, $1.2 million in prize money will be handed out. The gamers are focused on winning that cash. Yet the business strategy for the 2K League is similar to that of a traditional sports leagues. For instance, this year it locked up Champion as the league’s outfitter.

READ MORE: How Players Associations Could Help Improve Esports’ Infrastructure

“It’s sponsorship. It’s media rights. It’s merchandise, which helps a ton that now we have Champion on board,” Donohue said. “[The goal is] just elevating that from Season 1. We’re going to start doing events on the road, also we’ll have ticket sales. You’ve got to remember there’s the league and there’s also the teams. We have 90 sponsors across the league.”

Talking with the players, they treat it much like NBA stars might—they even sound like the NBA pros in interviews. Michael Key—a 27-year-old gamer who goes by Bear Da Beast for Minnesota’s franchise—serves as a brash, vocal leader for his team despite being a rookie. In a recent matchup against Memphis at the 2K League’s Tip-Off Tournament, he was standing and shouting trash talk, even getting a slight reprimand from league officials. But after not getting a spot in the league in Year 1, he seemed set on making his presence known.

“I wasn’t here last year, so I come here this year and everybody says, ‘It’s a stage,’” he said shortly after his debut. “I’m the stage. I don’t get scared of no lights.”

Later, speaking about his goals, he’d add: “I want everything. I want Rookie of the Year, the MVP, the championship, the Sixth Man if I can get it. I want everything.”

Bear is the sort of player who brings energy to the fun live experience—transferring that to the stream is a major objective for the 2K League moving forward. According to the league, last year’s final garnered 645,000 unique viewers and, overall, the league generated some 152 million video views throughout the season. They’re working on getting those fans (and hopefully more) engaged with the broadcast, most notably through the lively chat coinciding with the game.

“The guy on the analyst’s desk, Phil, his whole job is in the chat, engaging in the chat and bringing the chat into the broadcast, which we didn’t do last year,” Donohue said. “Last year it existed almost on the side of the broadcast. It was cool… people were engaged, but now we’re trying to connect it. That’s a big change for Season 2.”

Donohue described potential areas of growth moving forward, including 40 million fans in Asia who’ve downloaded a free version of 2K. The league hasn’t even been able to approach that audience yet. There’s a whole world of basketball fans (and gamers) out there, and the league plans to take some of its tournaments on the road in an effort to court them. Donohue also said he felt esports growth, in general, helps the NBA 2K League. They feel they have the best sports-game offering and that some of the biggest titles out there, like Overwatch and League of Legends, likely boost their viewership on Twitch.

“Esports is growing so fast that we’re nowhere near worried about this being a zero-sum game,” Donohue said. “If anything, when our games are on Twitch sometimes, I think we have people who are watching Overwatch that go on the carousel and see our game and just check us out. I think in many ways we benefit from the success of other leagues.”

Esports is still relatively new and the NBA 2K League is very new. Donohue noted that the biggest shift in the business plan for Year 2 was an investment in data—key information about its fans or how its sponsorships perform—that it could then use with partners moving forward. “We’re investing in things normally the NBA would do in its sleep,” said Donohue, who worked for the NBA for two decades.

READ MORE: Rick Welts Talks NBA Business, Distribution and Mental Health

With such a young product, in a new space that folks are still just trying to figure out, Donohue said the attitude is “keep doing the right things, the revenue will follow.”

“I just think we have so much green space in front of us,” he said.

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