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Could The NBA Shorten Its Season? According to Adam Silver, Maybe

The idea was among those floated by Commissioner Adam Silver at the league’s annual end-of-season meeting of its Board of Governors.

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*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

Could we see a shorter NBA season sooner rather than later?

That idea and many others were floated by Commissioner Adam Silver at the league’s annual end-of-season meeting of its Board of Governors.

What do you need to know?

1. The league is exploring the idea of trimming games down from 48 minutes to 40 minutes, which would match both college and international rules.

2.  Silver likes the idea of adding in in-season tournaments, something that the NBA 2K League has seen success with.

3. Any changes of this magnitude are likely five-to-six years out, according to Silver.

European soccer presents a shining light…

When it comes to changes, the most radical of all could be implementing in-season tournaments that give teams something to play for during the year beyond just the Larry O’Brien Trophy.

Not only would it build more off-time into the schedule, it would also give the league tentpole events to drum up larger and differentiated viewership opportunities, something that is of chief importance to the league.

While the idea of an in-season tournament foreign to U.S. sports fans, Silver pointed to international soccer as a best practice for what the NBA could do.

“I know for most of the American viewers, that’s a very foreign concept because we’re not used to having multiple goals throughout the season. But as I said, it’s very commonplace in international soccer. It would take a while to develop those new traditions because I think initially the reaction may be ‘Who cares who wins the midseason tournament? It’s all about the Larry O’Brien Trophy.’ So we need to take a long-term perspective on these things.” – Adam Silver

What about “load management?”

Is 82 games too many? While nothing is likely to change anytime soon, “load management” has become a talking point across the industry due to the fact that many fans are paying or tuning in to watch the stars play, and they aren’t playing.

“I think a fair point from fans could be if, ultimately, the science suggests that 82 games is too many games for these players, maybe you shouldn’t have an 82-game season,” said Silver. “I accept that, and that’s something we’ll continue to look at.”

In the end, it’s all about the fans…

“I think we always have to step back and remind ourselves that, at the end of the day, this is about the fan, especially as the media landscape is changing and the bundle of pay television is changing, and we may move into a world where we have to win that support of the viewer every night.” – Adam Silver on the potential future changes in regards to the NBA’s schedule

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Kyrie Irving Expected to Sign with Roc Nation

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

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Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Irving, who was most recently repped by Jeffrey Wechsler of 24/7 Sports Management, joins an NBA client roster at Roc Nation that includes the likes of Kevin Durant, Josh Hart, Justise Winslow, Danny Green and Caris LeVert.

The switch in representation comes on the same day that Irving took the first step toward his prospective free agency this summer.

According to Shams Charania of The Athletic, Irving is not opting into his $21.3 million contract for the 2019-20 season and will become an unrestricted free agent.

By not opting into his contract, Irving can sign with any NBA team when free agency opens on Sunday, June 30th.

If he signs with a team other than the Celtics, he will be eligible to sign a max deal worth $139 million over four years.

If he were to stay with the Celtics, Irving can sign a five-year deal worth $188 million.

An industry source speculated that Roc Nation could be waiving the fees on Irving’s contract in order to retain his marketing rights.

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Meet the WNBA’s New Boss

Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.

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*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

For the first time ever, the WNBA will have a commissioner. Before now, all of the league’s previous leaders like Val Ackerman and Lisa Borders were given the title of president. 

Cathy Engelbert, the current CEO of Deloitte, will take control of the role on July 17th and will report directly to Adam Silver. 

What should you know?

1. By the time she is done at Deloitte, Engelbert will have spent more time at the company (33 years) than the WNBA has been a league (23 years)

2. Engelbert is the first female to lead a Big Four professional services firm in the U.S.

3. She is the fifth person to lead the league after Val Ackerman (1997-2005), Donna Orender (2005-10), Laurel Richie (2011-15) and Lisa Borders (2016-2018)

4. Engelbert has spent the past four years in charge of Deloitte’s U.S. operation.

Basketball is in her blood…

Although she might be an accountant by trade, Engelbert is no stranger to the game of basketball. 

According to Bob Hille of Sporting News, she played at Lehigh for Hall of Fame coach Muffet McGraw and was a team captain as a senior. Her father Kurt also played and was drafted in 1957 by the Pistons.

What are they saying?

“Cathy is a world-class business leader with a deep connection to women’s basketball, which makes her the ideal person to lead the WNBA into its next phase of growth. The WNBA will benefit significantly from her more than 30 years of business and operational experience including revenue generation, sharp entrepreneurial instincts and proven management abilities.” – Adam Silver on the hiring of Engelbert

“I think that’s probably one of the reasons I was selected for this role, to come in and bring a business plan to build the WNBA into a real business and a thriving business, quite frankly.” – Engelbert to ESPN’s Mechelle Voepel

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Adam Silver Wants More Gender Diversity

The NBA commissioner states his desire to get more women into the sports industry. The NBA currently has a 31.6 percent ratio of women in team management.

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*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

If Adam Silver has his way, 50 percent of the new incoming NBA officials will be women.

That number applies to coaches too, Silver said speaking at the Economic Club of Washington.

How do the leagues stack up?

The following numbers, outside of MLB, come from 2018 reports put together by The Institute for Diversity and Ethics in Sports (TIDES) at the University of Central Florida. MLB is the first league to have a report done on it this year.

1. NBA – 31.6% of team management are women / 37.2% of team professional admins are women

2. NFL – 22.1% of team senior admins are women / 35% of team professional admins are women

3. MLB – 28.6% of team senior admins are women / 26% of team professional admins are women

4. MLS – 26.5% of team senior admins are women / 31.6% of team professional admins are women

5. WNBA – 48.6% of team VPs and above are women / 58% of team managers to senior directors are women

6. NHL – No report done

Quotes from Silver… 

“It’s an area, frankly, where I’ve acknowledged that I’m not sure how it was that it remained so male-dominated for so long. Because it’s an area of the game where physically, certainly, there’s no benefit to being a man, as opposed to a woman, when it comes to refereeing.”

“The goal is going forward, it should be roughly 50-50 of new officials entering in the league. Same for coaches, by the way. We have a program, too. There’s no reason why women shouldn’t be coaching men’s basketball.”

That’s not all Silver wants to see change…

Silver, who has been adamant about getting rid of the one-and-done rule, provided some clarity as to when that might be achieved.

According to the commissioner, the 2022 NBA Draft will likely be the first one since the 2005 NBA Draft to allow high school players to go straight into the league rather than playing a season in college first.

Citing “active discussions” with the NBPA, Silver noted that they are still “a few years away.”

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