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NFL and ACS Continue to Partner in the Fight Against Cancer

When it comes to cancer, the NFL and the American Cancer Society know that offense is the best defense. Now, the two are fighting for positive change.

John Collins

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Professional sports leagues leveraging their platforms to raise awareness and support various charitable causes is certainly nothing new or unfamiliar.

We’ve all seen leagues like Major League Baseball wearing pink to support breast cancer research on Mother’s Day, blue to raise awareness about prostate cancer on Father’s Day, and many more.

One league that continues to go above and beyond is the NFL, with its impactful Crucial Catch campaign. Done in partnership with the American Cancer Society, the NFL and ACS announced the initiative will be expanding this year, and among other things, will be awarding $3.2 million in new grants to community health centers around the nation to reduce disparities in access to adequate breast cancer prevention and treatment services.

Started in 2009, the Crucial Catch campaign focuses on early detection and risk reduction, as opposed to some other charitable efforts that may be more geared toward research and/or funding for proper treatment and aftercare. Those are certainly equally important, yet as the Crucial Catch website says, “when it comes to cancer, the NFL and American Cancer Society know that offense is the best defense.”  

“This year, marking our 10th of working with the NFL and it’s Crucial Catch initiative, we’ve raised over $18 million to fight cancer,” American Cancer Society Chief Development and Marketing Officer Sharon Byers said.

She is proud of additional achievements, like the 201 grants they’ve been able to award across all NFL markets; the 632,000 patients they’ve been able to reach with education and screening materials; and upwards of 138,000 cancer screenings they’ve had a hand in supporting.  

Another unique element of the partnership is that all the funds raised through Crucial Catch are directed toward the ACS Community Health Advocates implementing Nationwide Grant for Empowerment and Equity program (CHANGE). That’s particularly important because it’s through this program that the ACS works to fight cancer in communities that might otherwise get forgotten or overlooked.

CHANGE is fighting for every life in every community, and has made it a priority to address the critical importance of health disparities and lack of adequate care for some populations,” Byers mentioned. The program uses data to target communities that have lower screening and higher mortality rates, fulfilling the ACS and NFL mission of improving healthcare equality nationwide.

This year, the Crucial Catch campaign will be awarding two-year grants to 32 community health centers — one for each NFL market. The Defender app was also added to the plethora of resources they already provide, as it is “a new tool that provides personalized tips on how to reduce your risk of cancer” and is available to everybody.

Further showcasing the work done by the ACS through its partnership with the NFL, Byers noted the Sun Safety Initiative the two worked on this summer, in which free sunscreen was given out at training camps across the nation.

NFL Senior Vice President of Social Responsibility Anna Isaacson, for one, loved the effort, as it “expands out Crucial Catch campaign with ACS, allowing us to increase our impact in the cancer space and address issues like the link between sun exposure and skin cancer risk.”

The American Cancer Society and National Football League continue their great work together using campaigns such as these to enact meaningful change.

A Communication major from the University of Southern California, with eclectic experience in the sports, business, and the entertainment industry, John Collins is the baseball writer at Front Office Sports. An avid sports fan and highly opinionated writer, John is of the firm belief that Bull Durham is far superior to Field of Dreams and looks forward to you telling him otherwise. Reach out: John@frntofficesport.com any time!

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Kyrie Irving Expected to Sign with Roc Nation

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Michael McCarthy

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Photo Credit: Greg M. Cooper-USA TODAY Sports

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Irving, who was most recently repped by Jeffrey Wechsler of 24/7 Sports Management, joins an NBA client roster at Roc Nation that includes the likes of Kevin Durant, Josh Hart, Justise Winslow, Danny Green and Caris LeVert.

The switch in representation comes on the same day that Irving took the first step toward his prospective free agency this summer.

According to Shams Charania of The Athletic, Irving is not opting into his $21.3 million contract for the 2019-20 season and will become an unrestricted free agent.

By not opting into his contract, Irving can sign with any NBA team when free agency opens on Sunday, June 30th.

If he signs with a team other than the Celtics, he will be eligible to sign a max deal worth $139 million over four years.

If he were to stay with the Celtics, Irving can sign a five-year deal worth $188 million.

An industry source speculated that Roc Nation could be waiving the fees on Irving’s contract in order to retain his marketing rights.

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Meet the WNBA’s New Boss

Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.

Front Office Sports

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Photo Credit: Jennifer Buchanan-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

For the first time ever, the WNBA will have a commissioner. Before now, all of the league’s previous leaders like Val Ackerman and Lisa Borders were given the title of president. 

Cathy Engelbert, the current CEO of Deloitte, will take control of the role on July 17th and will report directly to Adam Silver. 

What should you know?

1. By the time she is done at Deloitte, Engelbert will have spent more time at the company (33 years) than the WNBA has been a league (23 years)

2. Engelbert is the first female to lead a Big Four professional services firm in the U.S.

3. She is the fifth person to lead the league after Val Ackerman (1997-2005), Donna Orender (2005-10), Laurel Richie (2011-15) and Lisa Borders (2016-2018)

4. Engelbert has spent the past four years in charge of Deloitte’s U.S. operation.

Basketball is in her blood…

Although she might be an accountant by trade, Engelbert is no stranger to the game of basketball. 

According to Bob Hille of Sporting News, she played at Lehigh for Hall of Fame coach Muffet McGraw and was a team captain as a senior. Her father Kurt also played and was drafted in 1957 by the Pistons.

What are they saying?

“Cathy is a world-class business leader with a deep connection to women’s basketball, which makes her the ideal person to lead the WNBA into its next phase of growth. The WNBA will benefit significantly from her more than 30 years of business and operational experience including revenue generation, sharp entrepreneurial instincts and proven management abilities.” – Adam Silver on the hiring of Engelbert

“I think that’s probably one of the reasons I was selected for this role, to come in and bring a business plan to build the WNBA into a real business and a thriving business, quite frankly.” – Engelbert to ESPN’s Mechelle Voepel

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Adam Silver Wants More Gender Diversity

The NBA commissioner states his desire to get more women into the sports industry. The NBA currently has a 31.6 percent ratio of women in team management.

Front Office Sports

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Photo Credit: Bob Donnan-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

If Adam Silver has his way, 50 percent of the new incoming NBA officials will be women.

That number applies to coaches too, Silver said speaking at the Economic Club of Washington.

How do the leagues stack up?

The following numbers, outside of MLB, come from 2018 reports put together by The Institute for Diversity and Ethics in Sports (TIDES) at the University of Central Florida. MLB is the first league to have a report done on it this year.

1. NBA – 31.6% of team management are women / 37.2% of team professional admins are women

2. NFL – 22.1% of team senior admins are women / 35% of team professional admins are women

3. MLB – 28.6% of team senior admins are women / 26% of team professional admins are women

4. MLS – 26.5% of team senior admins are women / 31.6% of team professional admins are women

5. WNBA – 48.6% of team VPs and above are women / 58% of team managers to senior directors are women

6. NHL – No report done

Quotes from Silver… 

“It’s an area, frankly, where I’ve acknowledged that I’m not sure how it was that it remained so male-dominated for so long. Because it’s an area of the game where physically, certainly, there’s no benefit to being a man, as opposed to a woman, when it comes to refereeing.”

“The goal is going forward, it should be roughly 50-50 of new officials entering in the league. Same for coaches, by the way. We have a program, too. There’s no reason why women shouldn’t be coaching men’s basketball.”

That’s not all Silver wants to see change…

Silver, who has been adamant about getting rid of the one-and-done rule, provided some clarity as to when that might be achieved.

According to the commissioner, the 2022 NBA Draft will likely be the first one since the 2005 NBA Draft to allow high school players to go straight into the league rather than playing a season in college first.

Citing “active discussions” with the NBPA, Silver noted that they are still “a few years away.”

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