For many families, while there’s nothing quite like an outing to a baseball game, the cost of attending a game with young children adds up quickly. The Washington Nationals are hoping to attract more with the organization’s newest promotion. Washington will run a Kids Eat Free at Nationals Park program from July 22 to Labor Day, offering up a hot dog, choice of chips or apple sauce and a soda or water to members of its Jr. Nationals Kids Club. […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) At the end of the day sports and entertainment are still about competing for eyeballs. Even in today’s globalized climate, the key attracting an audience remains the same in all parts of the world: tell a compelling story on a platform that makes sense. Unmish Parthasarathi is the founder of Picture Board Partners: a media company that helps startups, VC & PE funds, brands, publishers, entertainment & sports franchises, […]
Jack Appleby joins the Social on the Sidelines crew to chat about lessons in digital media from a productive career to date with several renowned agencies.
On this episode of Social on the Sidelines, we chat with Annie Finberg: senior coordinator of digital content with the Atlanta Hawks and host of the Winging It podcast on The Ringer.
After spending five years at FOX Sports, Kayla Knapp moved to Portland where she was handed the keys to the social accounts of the Timbers and Thorns.
Now the content strategist for the Cowboys, Taylor Stern is helping craft the digital brand of the future for America’s Team.