Red Cross Liferun mode in Fortnite

Fortnite Is A Launch Pad For The Red Cross’ Involvement in Esports

  • The International Committee of the Red Cross partnered with Fortnite creative mode developer Team Evolve to launch “Liferun” on January 19.
  • At a launch event, the organization tapped three popular Fortnite YouTube streamers to livestream the new game mode to fans, resulting in at least 811,000 views. Results, however, are still coming in, the ICRC says.

Partnerships between brands and esports stakeholders are becoming more common throughout the industry, as companies look to increase recognition with millennials and Gen Z consumers on their turf. But as more businesses attempt to ingrain themselves into the minds of game enthusiasts, they are also forced to find unique entry points that are on-brand to receive the best returns on investments, experts say.  Given this mandate, the International Committee of the Red Cross’ new partnership with Fortnite may have had […]

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Office Hours: Howard Mittman on Bleacher Report’s Continued Evolution

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Howard Mittman is the CEO of Bleacher Report with more than 20 years of experience in the media and publishing space. Mittman chats […]

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Office Hours: Jemele Hill Talks Next Career Steps & Where Sports & Politics Collide

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Jemele Hill is currently a staff writer at The Atlantic and the host of the podcast “Jemele Hill is Unbothered” on Spotify. Hill […]

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