The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

Read More

Videos

Cathy Engelbert on Her Role and the Future of the WNBA (EXCLUSIVE)

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]

Read More

Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]

Read More

Shot Callers: Charlie Greenwood, Founder of Triple Scout

(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]

Read More

Featured Stories

Podcasts