Connect with us


Pointers from an Aspiring NASCAR Public Relations Professional

Aaron Blake



Jason Schultz has found success by doing the little things.

Schultz attending Charlotte’s Bank of America 500 fall race as media in October. (Image via Instagram: jasonschultz)

Public relations and sports marketing careers are a hot commodity for many young professionals in college, and those with quality experience are setting themselves apart.

For one North Carolina college student, immersion into the communications field is exactly the standard he has set for himself.

UNC Charlotte sophomore, and Dirty Mo Radio producer Jason Schultz believes success can be attained in many ways.

“What I’ve found most effective is simply knowing who the major players are in the field that you’re interested in and then walking up and introducing yourself.”

Schultz lives by the premise of controlling your own destiny and utilizing your resources, whether that be your area or subject knowledge to make connections in the fast paced environment. He also acknowledges the importance of writing and developing a brand.

“Simply starting your own website or blog is a good way to develop and grow your brand to stand out to future employers.”

Schultz began establishing his brand in high school by joining Twitter, LinkedIn and developing his own blog.

“It [blogging] provided me an opportunity to share my thoughts and opinions, connect with professionals in the sport, and begin to get my name out there.”

From Stillwater, New York, Schultz has been passionate about NASCAR all of his life, and relishes in its intensity and excitement.

“Being so entrenched in the sport from a young age has also made it the most fitting field to pursue for a career,” said Schultz, “[It’s] allowing me to combine both my passion for the sport and passion for public relations.”

He believes that NASCAR’s reach, while present in New York, was not sustainable to develop a successful career. So, in August 2016, he enrolled at UNC Charlotte to pursue that dream.

In addition to being a full-time student, he is a part-time traditional journalist, writing for Popular Speed on the side.

However, he sees that concentrating in one area is not the best idea to have.

“I specialize in social media, podcasting, and journalism, and showcase each of those in a unique way as part of my brand.”

Schultz also knows that social media and digitization of access and content define what a brand can be in this age and the directions it needs to take. For NASCAR, its social presence showcases what the sport is doing right, allowing fans to engage and explore.

“Social media can often make or break a brand today,” he added, “As solid content allows organizations to reach a larger audience.”

Since 2014, Schultz has worked with Autism Delaware’s Drive for Autism garnering social media experience. The event includes a golf tournament involving drivers and broadcasters before Dover’s spring NASCAR Cup race. As a representative, he runs the social media accounts during the tournament and during the AAA 400 Drive for Autism on raceday.

Through production work at Dirty Mo Radio, Schultz also specializes in podcasting.

Schultz during work at Dirty Mo Radio (Image via Instagram)

The more eccentric podcasting industry allows fans insider access to driver personalities.

“The Dale Jr. Download on Dirty Mo Radio offers fans of the most popular driver a rare glimpse into his life and thoughts about the sport.”

Schultz believes that no other superstar athlete offers this much connectivity.

In his other on-site experiences, Schultz has traveled various race weekends, nine in 2017, and to NASCAR press conferences as a media representative. With over 2,500 twitter followers, his brand is being cultivated along with the journalistic demands of NASCAR media.

“One connection often opens the doors to more, and continuing to grow your network is important.”

Not only is courage important, but professionalism and your reputation can make or break you.

“If they hear good things about you from other professionals, it makes the process of gaining credibility easier.”

Like any other college student, he knows a lot of fun is involved, but he feels some students get distracted and do not focus well enough on why they are there — for a career.

Getting ahead raises the bar, and focusing sets the tone for what you will actually learn.

“Not all students will focus on working on their career throughout college,” he insisted, “If you can do that, you’re already well ahead of most students.”

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

Aaron is a Front Office Sports Account Manager for Varsity Partners. He attends UNC Charlotte, loves spending time in the Appalachian mountains, and has interned with IMG-Learfield and ESPN 730. He can be reached at

Continue Reading


Kyrie Irving Expected to Sign with Roc Nation

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Michael McCarthy



Photo Credit: Greg M. Cooper-USA TODAY Sports

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

Irving, who was most recently repped by Jeffrey Wechsler of 24/7 Sports Management, joins an NBA client roster at Roc Nation that includes the likes of Kevin Durant, Josh Hart, Justise Winslow, Danny Green and Caris LeVert.

The switch in representation comes on the same day that Irving took the first step toward his prospective free agency this summer.

According to Shams Charania of The Athletic, Irving is not opting into his $21.3 million contract for the 2019-20 season and will become an unrestricted free agent.

By not opting into his contract, Irving can sign with any NBA team when free agency opens on Sunday, June 30th.

If he signs with a team other than the Celtics, he will be eligible to sign a max deal worth $139 million over four years.

If he were to stay with the Celtics, Irving can sign a five-year deal worth $188 million.

An industry source speculated that Roc Nation could be waiving the fees on Irving’s contract in order to retain his marketing rights.

Continue Reading


Meet the WNBA’s New Boss

Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.

Front Office Sports



Photo Credit: Jennifer Buchanan-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

For the first time ever, the WNBA will have a commissioner. Before now, all of the league’s previous leaders like Val Ackerman and Lisa Borders were given the title of president. 

Cathy Engelbert, the current CEO of Deloitte, will take control of the role on July 17th and will report directly to Adam Silver. 

What should you know?

1. By the time she is done at Deloitte, Engelbert will have spent more time at the company (33 years) than the WNBA has been a league (23 years)

2. Engelbert is the first female to lead a Big Four professional services firm in the U.S.

3. She is the fifth person to lead the league after Val Ackerman (1997-2005), Donna Orender (2005-10), Laurel Richie (2011-15) and Lisa Borders (2016-2018)

4. Engelbert has spent the past four years in charge of Deloitte’s U.S. operation.

Basketball is in her blood…

Although she might be an accountant by trade, Engelbert is no stranger to the game of basketball. 

According to Bob Hille of Sporting News, she played at Lehigh for Hall of Fame coach Muffet McGraw and was a team captain as a senior. Her father Kurt also played and was drafted in 1957 by the Pistons.

What are they saying?

“Cathy is a world-class business leader with a deep connection to women’s basketball, which makes her the ideal person to lead the WNBA into its next phase of growth. The WNBA will benefit significantly from her more than 30 years of business and operational experience including revenue generation, sharp entrepreneurial instincts and proven management abilities.” – Adam Silver on the hiring of Engelbert

“I think that’s probably one of the reasons I was selected for this role, to come in and bring a business plan to build the WNBA into a real business and a thriving business, quite frankly.” – Engelbert to ESPN’s Mechelle Voepel

Continue Reading


Adam Silver Wants More Gender Diversity

The NBA commissioner states his desire to get more women into the sports industry. The NBA currently has a 31.6 percent ratio of women in team management.

Front Office Sports




Photo Credit: Bob Donnan-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

If Adam Silver has his way, 50 percent of the new incoming NBA officials will be women.

That number applies to coaches too, Silver said speaking at the Economic Club of Washington.

How do the leagues stack up?

The following numbers, outside of MLB, come from 2018 reports put together by The Institute for Diversity and Ethics in Sports (TIDES) at the University of Central Florida. MLB is the first league to have a report done on it this year.

1. NBA – 31.6% of team management are women / 37.2% of team professional admins are women

2. NFL – 22.1% of team senior admins are women / 35% of team professional admins are women

3. MLB – 28.6% of team senior admins are women / 26% of team professional admins are women

4. MLS – 26.5% of team senior admins are women / 31.6% of team professional admins are women

5. WNBA – 48.6% of team VPs and above are women / 58% of team managers to senior directors are women

6. NHL – No report done

Quotes from Silver… 

“It’s an area, frankly, where I’ve acknowledged that I’m not sure how it was that it remained so male-dominated for so long. Because it’s an area of the game where physically, certainly, there’s no benefit to being a man, as opposed to a woman, when it comes to refereeing.”

“The goal is going forward, it should be roughly 50-50 of new officials entering in the league. Same for coaches, by the way. We have a program, too. There’s no reason why women shouldn’t be coaching men’s basketball.”

That’s not all Silver wants to see change…

Silver, who has been adamant about getting rid of the one-and-done rule, provided some clarity as to when that might be achieved.

According to the commissioner, the 2022 NBA Draft will likely be the first one since the 2005 NBA Draft to allow high school players to go straight into the league rather than playing a season in college first.

Citing “active discussions” with the NBPA, Silver noted that they are still “a few years away.”

Continue Reading