sponsorshipX’s Unique Spin on Marketing Conferences Comes to Nashville

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Photo credit: SponsorshipX

(*sponsorshipX is a proud partner of Front Office Sports)

Since 2005, sponsorshipX has been bringing together sponsorship marketing professionals from around the world to learn, grow, and network. sponsorshipX is not your typical conference with boring speakers and sessions. With an annual multi-day event known as the “live-action conference,” sponsorshipX literally throws its attendees into the action — so they can experience ideas firsthand instead of simply talking about them.

In the past, this has included hosting breakout sessions in gondolas, playing a “networking” basketball tournament during the NBA All-Star weekend, and getting VIP seats to the FIFA WWC. Working professionals have the time of their lives while also learning from some of the industry’s top thought leaders.

While the organization will still be hosting an event in Toronto later this spring, it’s also bringing this revolutionary approach to networking and professional education to Nashville, Tennessee. Representatives from major brands, corporations, agencies, events, advertisers, and properties will descend upon the Music City April 23-25, 2019.

In addition to hearing a compelling lineup of speakers and thought leaders from all over the world, attendees at this year’s event will get to experience everything the city has to offer — from live music to local BBQ, to participating in a flag football tournament and visiting the NFL Draft Experience.

Mark Harrison, founder and chairperson of sponsorshipX, explains why this method beats the alternative of spending a weekend almost falling asleep and sneakily checking Twitter while sitting in an auditorium.

“We think that if you’re going to come and participate in a conference about providing the consumer a valuable experience, then we should actually be in an experiential environment. We’ve found that when people go mountain biking together or sing in a karaoke contest, it’s a much different form of networking than your typical cocktail hour. That kind of informal setting really is conducive to authentic connection.”

After attending a number of conferences in the United States, Harrison and company felt that Nashville made a perfect fit for the feel that they wanted for the latest iteration of the conference.

“We felt like Nashville was sort of taking a very similar path where you have this incredible melding of entertainment culture with their pro sports teams, which are rapidly expanding and becoming more popular,” says Harrison. “And then on top of that, there’s this influx of tech companies and new corporations setting up there. So for us, it felt like the perfect time.”

Other incredible experiences on the docket include a tour of some of the best cultural hotspots in the city and a party on Lower Broadway which organizers are nicknaming “NashBash.”

In addition to partaking in the sports world’s largest honky-tonk experience, Nashville attendees will also get a taste of unique content like ideas from millennial marketers that their bosses have vetoed, an interactive tour of distinctive sponsorship activations throughout Nashville, and the opportunity to engage in unique collaborative workshops, such as using music to solve creative problems.

Past sponsorshipX speakers include Emilio Collins (EVP of global marketing partnerships at the NBA), Pamela Hollander (VP integrated marketing communications at Allstate), Zaileen Janmohamed (former head of Olympics management at VISA), and Dana White (CEO of UFC).

The event is already shaping up to be an ideal combination of education, sports, music entertainment and, of course, the excitement of Nashville. If you’re looking for a great first sports marketing conference or just looking for a break from the ordinary, consider heading to sponsorshipX this spring in country music’s capital. 

“sponsorship is a unique proposition in the world of sports conferences,” says Ricardo Fort, head of global sponsorships at the Coca-Cola Company. “The blend of plenary sessions and live event experiences, the diversity of speakers and attendees and the breadth of topics covered allow the participants to learn, network and engage in discussions with some of the best in the industry. sponsorship is one of the must-attend events in our industry.”

Registration for sponsorshipX Nashville is now open. Early bird registration will be open until March 15. Online registration will be open until April 23.

(*sponsorshipX is a proud partner of Front Office Sports)