Examining The Future of The Sports Signage Marketplace

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(GumGum Sports is a proud partner of Front Office Sports)

Over the years, signage has been, and still remains, one of the most important parts of any sponsorship portfolio. The signage space is rapidly changing, however. Things like digital and programmatic display ads are opening up new avenues for brands to reach consumers in new and innovative ways. 

Programmatic signage, in particular, has seen a rapid rise in recent years. According to eMarketer, programmatic accounted for 4% of US digital display ad spending back in 2010. In 2019, it is on track to account for 85% of US digital display ad spending, which estimates to roughly $60 billion. If you don’t know how it works at this point, your organization could get left behind.

In GumGum Sports’ latest report titled Enter The Sports Signage Exchange, readers can gain several valuable insights into what’s next in this staple of the sponsorship space, including:

  • How sports marketers can capitalize on every channel at any time during a viral moment
  • Nine scenarios that could revolutionize contextual advertising and sports sponsorships
  • Why custom in-stadium ads are the way of the future
  • How what is happening on the field will affect the price of ads during games moving forward

Download Enter The Sports Signage Exchange to learn how programmatic signage will change everything you know about the sponsorship game

Fans have a lot of things competing for their attention in 2019, even in the context of inside a sports arena. Content is still king, but timing and strategy still play vital roles when it comes to sponsorship. As the second decade of the 2000’s comes to a close, sports teams and organizations need to make themselves aware of the technologies and tactics that will make their sponsorship operations more viable for the coming years.