Baseball

Little League sponsors

Little League Sponsors Evolve To Seasonality Approach

At the core of Little League International’s sponsorship program is deepening the relationship between the partners and the local leagues across the country and globe. The past 18 to 24 months have seen an expansion of sponsorship programming from existing partners, Little League CMO Liz DiLullo Brown said. From long-term partners like Honda to a new “Unity Band” initiative from adidas, Little League sponsors are deepening participation.  “The involvement and interest has grown and changed in a positive way,” said […]

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Minor League Baseball Teams Partner With StellarAlgo on Ticket Sales Strategy

(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark.  One tool that clubs are using to help with this process is StellarAlgo’s Customer Data Platform (CDP). StellarAlgo’s technology allows teams to consolidate fan-specific […]

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Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

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Two Years In, La Vida Baseball Plotting Growth Alongside New Partnerships

In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. “We started doing our research,” said Sharman, founder and CEO of TeamWorks Media. “We just saw a big gap in the marketplace, did our market research and saw how many U.S. Latino baseball fans there were and connected with several people who were equally passionate… there was a void in […]

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TrackMan: The Danish Golf Startup Behind Baseball’s Latest Change

There’s nothing more frustrating for baseball fans and players alike than seeing a pitch that they think was called incorrectly by an umpire. Enter TrackMan, the company being tabbed by MLB and the Atlantic League of Professional Baseball to test a radar-tracking system that will assist home plate umpires in calling balls and strikes. The technology goes league wide in the eight-team ALPB starting on July 25. In recent years, MLB has been diving deeper into the tech boom leagues […]

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Twins’ Focus On Fans Leads To Rise In Attendance

With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]

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Kids Eat Free

Kids Eat Free: Why the Nationals Are Focused on Younger Fans

For many families, while there’s nothing quite like an outing to a baseball game, the cost of attending a game with young children adds up quickly. The Washington Nationals are hoping to attract more with the organization’s newest promotion.  Washington will run a Kids Eat Free at Nationals Park program from July 22 to Labor Day, offering up a hot dog, choice of chips or apple sauce and a soda or water to members of its Jr. Nationals Kids Club. […]

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Vegas Ballpark Attendance

New Ballpark Has Las Vegas Buzzing About Baseball

Baseball in Las Vegas is scorching hot, and not just because the temperatures are finally hitting their summer triple-digit norms.  The city’s Triple-A team, the Las Vegas Aviators, opened the new Las Vegas Ballpark to start the 2019 season and the ballpark has made all the difference as the team is breaking records and experiencing a turnaround that is even surprising their executives. The team is averaging 9,396 fans, which leads the Minor Leagues in attendance. The capacity of Las […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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Baseball Teams Aim To Bring Fans In, While Keeping Phones Out

For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have a beautiful panoramic view of the harbor bridge across Corpus Christi Bay – the USS Lexington is in view,” said Dan Reiner, communications coordinator for the Hooks. But in an era when most fans’ eyes and hands are more synced to their phones than their surroundings, Reiner said the team […]

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