Basketball

Nowitzki’s 30k points leads to activation for Bud Light

After Nowitzki’s historic night, ABInBev helped him celebrate by sending him 30k cans of Bud Light. (RONALD MARTINEZ/GETTY IMAGES) On Wednesday night, Dirk Nowitzki became the sixth player in NBA history to amass 30,000 points in their career. Nowitzki achieved the milestone in a seemingly scripted, Derek Jeter-like fashion, pouring in 25 points in 24 minutes in what was a throwback performance in the fullest. Want more great content like this? Be sure to subscribe to our newsletter! To commend […]

Read More

Nike and FIBA Enter New Multi-Year Partnership

Last month, Nike and FIBA announced a new multi-year partnership. Image via Nike Basketball In a rather quiet announcement last month, Nike and FIBA (Federation of International Basketball Associations), announced a new multi-year partnership covering FIBA’s senior men’s, women’s and youth flagship competitions worldwide. The contract will make Nike the official partner for “product and marketing at FIBA’s biggest competitions, including the FIBA Basketball World Cup,” according to a press release. “We are very excited about this partnership with FIBA, […]

Read More

Damian Lillard, James Harden, and Andrew Wiggins feature signature shoes in new Adidas “Create…

By Owen Sanborn, @owensanborn Adidas is looking to make waves via new uniforms. Photo via Adidas Earlier this week, Adidas dropped their collection of “Create Yours” uniforms for a handful of their sponsored schools including Mississippi State, Louisville, Kansas, Texas A&M, Indiana, Nebraska, Arizona State, Miami, and NC State. The most noteworthy of the bunch are Kansas, Louisville, and Miami because of their likelihood to do damage in this year’s NCAA tournament, but the overall appeal of the collection is a […]

Read More

United Center implements LED ribbon board behind Michael Jordan statue

Photo via United Center/Bob McKendrick Earlier this week, Danny Ecker reported via Twitter that the United Center had completed construction on an LED ribbon board behind the iconic Michael Jordan statue in front of the arena. The board will provide a new avenue for the United Center to pursue with potential sponsors, and given the visibility and appeal of the statue to both locals and visitors, it could prove to be a financial coup for all parties involved. The statue, […]

Read More

3 Conference Championship Storylines To Watch on #smsports

March marks one of the greatest times in college sports. These storylines will be worth watching. This week marks the beginning of the best month in basketball. The madness starts with conference championship tournaments kicking off on Monday and going through March 12th. As with any big sporting event, this provides sports marketing professionals the opportunity to tell the intriguing stories of the athletes and coaches giving their all on the court. Amidst all the triumphs and heartbreak that go […]

Read More

Los Angeles Lakers turn to Magic Johnson to right the ship

Magic Johnson will try to dig the Lakers out of mediocrity. Photo via NBA.com For as much as the Los Angeles Lakers front office has been loathed by both fans and pundits alike over the last few years, nobody saw it ending quite like this. As if she were Ari Gold with a paintball gun, Jeanie Buss cleaned house, stripping her brother of his title as executive vice president of basketball operations while parting ways with longtime GM Mitch Kupchak and […]

Read More

Talking Shop: Nike Basketball’s Marketing Efforts and Plan for the NBA

Next season, Nike will take over as the official uniform supplier of the NBA. Photo via sneakernews.com. If you’re a fan of the NBA and sports apparel you probably know how dominant Nike has been over the years. Between Nike Basketball and the Jordan Brand, the two powerhouses under one umbrella generated $4.2 billion in revenue for 2016. While Under Armour and Adidas have staked their claim and grabbed market share, Nike still remains the pinnacle of the sports shoes […]

Read More

One Year Later: Brian D. Stanchak and his Impact on a Profession

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. Brian D. Stanchak: Founder & President of The BDS Agency. Photo via LinkedIn A year ago, we had the chance to sit down with Brian D. Stanchak. Since we last talked with him, his agency has developed into an industry leader and he has created a unique conference that focuses on helping aspiring and advancing head coaches. At […]

Read More

The NBA trades in a D for a G, partners with Gatorade to form the G-League

Gatorade hopes to bring some juice to the NBA Development League. Photo via Getty Images The NBA has announced a new activation with Gatorade to rename the NBA D-League (short for developmental league) into the NBA Gatorade League (G-League) starting in the 2017–18 season. Specific terms of the deal have not yet been disclosed. Not only is this a fantastic play on letters — Gatorade has been focused on trying to establish their G Series brand — but also a perfect molding of mantras. The […]

Read More

SMSeven: Celtics and Volunteers Lead the Way

It was a great week on social, with the Tennessee Volunteers and Boston Celtics leading the pack. Lead Image Credits: @Vol_Hoops and @Celtics It’s Sunday! You know what that means — time for a brand-new #SMSeven, hot off the presses! From creative graphics to strong video content, there was a lot to like in the digital sphere this week on social. Let’s get started right away below: NBA Social Media Policy Earlier this week, the NBA reached out to its teams, reminding (restricting?) them […]

Read More

End of content

No more pages to load