When The Basketball Tournament launched in 2014, CEO and Founder Jon Mugar compiled some of the statistics for the winner-take-all tournament in Microsoft Excel on his laptop. Now entering its sixth year, the TBT has signed a multi-year partnership with Genius Sports to not only capture and distribute more real-time stats around its games, but also pave the way for the integration of sports betting around the TBT in the near future. When the TBT begins its 2019 tournament on […]
In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]
With NBA free agency now open, all Toronto Raptors fans are wishing for is a contract extension for Kawhi Leonard. Across Toronto, a new advertisement popped up last week seemingly in agreeance. Seen across traditional billboards as well as on digital advertising on taxis and the sides of trucks, a message that says ‘Wish-ing he stays’ can be seen in Raptors’ red and black. Fans refreshing ESPN on their mobile devices will see it also. Ditto in other Canadian cities […]
Digital payment network Zelle has signed on as the official payment partner of the TBT, replacing the jumbo check presentation to winners of the tournament.
Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.
The Big3 enters Season 3 with a new TV deal, new sponsors and a desire to go international.
Kobe Bryant’s flagship online store in China looks to further connect Chinese fans with Bryant’s already massive brand in the country.
Wilson Sporting Goods and FIBA extended their 3×3 basketball partnership through 2028 with their sights set on growing the sport.
Kyle Hines, a EuroLeague veteran, dives into the stories of six overseas rookies in the YouTube docuseries “EuroLeague Rooks.”
CBS joins ESPN, NBA TV and Twitter as WNBA broadcasters as the league works to broaden its in-season viewing audience on a national level.
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