When Madison Square Garden Co. acquired a controlling stake in Counter Logic Gaming in July 2017, the massive sports and entertainment company aimed to leverage its expertise in traditional stick and ball sports business into the world of esports. In these last two years, that has come to life in a variety of ways for the esports organization, ranging from new and more deeply integrated sponsorships to player health and wellness upgrades that put CLG athletes more in line with […]
The Las Vegas Ballpark is set to open this year with brand new mesh seats that promise to keep fans cool and comfortable in the Las Vegas sun.
Attendees will have the chance to learn about sports technology, digital media, mixed reality and more at the CES Sports Zone in 2019.
What if actually instituting a better work-life balance made you more productive? Two professional teams are committed to giving it a try.
International superstars such as LeBron James, DJ Khaled, Conor McGregor, and others have turned to ISlide for comfort and a customized experience.
The introduction of the technology by the Winnipeg Jets, Manitoba Moose and their home arena, Bell MTS Place, helps alleviate stress on customer service.
After taking their concessions in-house, the Seahawks have found success with a more local and sustainable approach.
The body and skincare line backed by Kobe Bryant is out to change how athletes use everything from sunscreen to deodorant.
America’s iconic sports venue has invested over $150 million since it last hosted the Breeders’ Cup World Championships.
Since 2015, the NBA and Tissot have set the standard for what successful partnerships can look like.
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