NBA

NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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Steve Nash In Talks To Return To Turner’s UEFA Coverage

Will former NBA star Steve Nash continue his second career as a TV soccer analyst? We should find out soon, with the two-time MVP now in “active discussions” for a new contract with Turner Sports. The retired NBA point guard surprised many by joining Turner not a basketball analyst last year, but for soccer. But Nash’s deal with Turner to cover the UEFA Champions League and UEFA Europa League was only for one season, said sources. Turner acquired the rights […]

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Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

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LGBT Night Promotions

LGBT Promotions Gain Steam, But Success Requires More Than One Night

Seven years ago, when the Los Angeles Dodgers first held an LGBT Night, there was a fear of alienating fans.  At this year’s LGBT Night on May 31, the club welcomed 54,307 fans, the largest Dodger Stadium crowd since 2012 – including the more than 12,000 tickets sold for the night’s promotion.  The Dodgers are just one example of the growing number of teams and leagues looking to build more inclusive fan bases. Dodgers Senior Vice President of Marketing and […]

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Leagues Continuing to Appreciate, Embrace AI

In 2019, it is impossible to avoid the ever-growing presence of artificial intelligence – in the workforce. In the media. And last, but certainly not least, sports. From professional baseball to the NBA to the NFL, three of America’s most prominent sports have made their interests in AI abundantly clear. Instead of shying away from the conversation, the trio are making deeper investments into a space where the future ramifications are still too unclear to predict. While professional sports push […]

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Athlete x Brand Jumpstart Event Recap

On Friday, July 12th, more than 50 athletes and industry executives joined Front Office Sports and BrandForward for Athlete x Brand Jumpstart, a one-day event presented in partnership with INFLCR at the UFC Performance Institute in Las Vegas designed to help athletes be as successful off the field as they are on it. Below are some of the highlights of the event, which featured some of the industry’s top business minds in athlete branding, financial literacy, investing, sports tech and […]

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Nets Drawing “Yankees-Like” Attention At YES With Durant And Kyrie

The call that Howard Levinson of YES Network had been waiting for about the Brooklyn Nets came when he was out shopping with his son. After staring intently at his phone, his son suddenly grabbed Levinson’s arm and screamed the Nets were landing both Kevin Durant and Kyrie Irving. Finally, there would be some light at the end of the subway tunnel for the Nets, who have played second fiddle to the New York Knicks in the Big Apple since […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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