Sports Leagues Helping Fans Escape Through TikTok

  • With few live sports events going on, the NBA, NFL, NHL, and MLB are each using TikTok to distract fans from their uncertain realities.
  • An emphasis on challenge-driven content has helped entertain the Big Four leagues’ fans as they await the return of live sports.

Even without content from live action, sports leagues have focused on the accessibility and interaction of their social media platforms, especially TikTok. Those have been the driving principles for MLB as the league awaits the start of its season, according to Barbara McHugh, its senior vice president of marketing. “We do focus on trying to follow, comment on, and like our followers’ post as much as we can – when of course, when it makes sense,” she said. “Even for […]

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McDavid Celebrates

NHL Reveals Plans

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NHL has revealed its plans for return, including 24 teams in two hub cities.

The NHL will return this season by jumping right into the playoffs with the top-12 teams in each conference heading to two hub cities for round-robin play before beginning a playoff tournament. Each team will be allowed 50 personnel in the hub cities and will enact a comprehensive COVID-19 testing protocol. Formal training camps will begin no earlier than July 1. Potential Hub Cities: Chicago Columbus, Ohio Dallas Edmonton Las Vegas Los Angeles Minneapolis/St. Paul Pittsburgh Toronto Vancouver In Other […]

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Pro Leagues Reach New Fans on TV Through Esports

  • NASCAR finds 1.7 million new fans through Pro Invitational Series on Fox. About 75% of eMLS Tournament Special viewers had not watched a real MLS game in 2020.
  • With esports verticals established, pro leagues also relied on star power to draw eyeballs.

Updated with additional NBA2K League viewership metrics. A recurring response to the absence of live sports by leagues during the coronavirus pandemic has seen organizations team up with media partners to put esports on television. While early discussions for the likes of NASCAR, MLS, and the NBA centered around how to fill programming holes with established esports verticals, what ensued was a crossover effect: esports leagues and professional sports themselves were introduced to new audiences quarantined at home. The eNASCAR […]

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NFL crowd

Leagues Making Moves

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NFL is currently planning on full stadiums; other leagues move forward with comeback plans.

The NFL expects stadiums to be full this fall. NFL Vice President of Football Operations Troy Vincent said that’s the league’s position of the moment, and will change if and when the medical community says otherwise. Vincent also said the league has prepared plans for half and three-quarters stadium capacity. The NFL stands to lose $5.5 billion if there are no fans in person this season. College football is less unified. University of Michigan President Mark Schlissel said there’d be […]

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It’s Time to Take TikTok Measurement Seriously

  • TikTok is now an essential part of an organization's digital strategy
  • Conviva drastically cuts time needed to gather TikTok data analytics

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers.  Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]

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Rio Tinto Stadium

Start Up in Place

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NWSL is closing in on a finalized plan to return, while the MLS, NBA and NHL move closer as well.

As leagues develop plans to return to play, many are counting on a centralized location to ensure the safety of players and staff. The National Women’s Soccer League has chosen Salt Lake City as its preferred spot for a month-long tournament set to start June 27 before returning to a regular schedule this year. All nine of the league’s owners have voted in favor of the proposal, which would see games played at facilities operated by the Utah Royals FC […]

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Spinzo’s FeatureFest Highlights New Opportunities For Sports Sales Teams

  • New features from Spinzo give sales teams, as well as fans, an easier experience
  • New upgrades and features will be released every day this week

(Spinzo is a proud partner of Front Office Sports) In a time of constant adaptation for the sports industry, sales teams face added pressure to create attractive packages for fans and close deals. There are ways to keep the wheels turning, however.  Spinzo’s group sales platform can help teams in the live events industry advance their business goals even while live events are sidelined. Over the past eight weeks, Spinzo has accelerated their technical development pace to introduce several new […]

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LeBron James Turns To Uninterrupted To Discuss James Vs. MJ Debate

  • James Set To Join Partner Maverick Carter and Host Paul Rivera on Uninterrupted’s “WRTS: After Party” on May 18.
  • James picks his own media platform to discuss Michael Jordan vs. LeBron debate.

LeBron James has held himself back from the “Greatest-Of-All-Time” debate about him and Michael Jordan, further fueled by ESPN’s “The Last Dance.” But that changed on May 18 when James weighed in on his terms and on his media platform Uninterrupted. James and partner Maverick Carter discussed the “The Last Dance” on Uninterrupted’s “WRTS: After Party” reaction show hosted by Paul Rivera. ESPN Films’ 10-part docu-series on Jordan’s Chicago Bulls dynasty concluded with episodes 9 and 10 on May 17.  […]

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Wilson NCAA balls

NBA Switching To Wilson After Nearly 40 Years With Spalding

  • Wilson, the NBA's first official basketball in 1946, takes over as the league's ball after Spalding held that role for nearly 40 years.
  • Wilson is also the official basketball of the NCAA.

After a 37-year hiatus, Wilson has reclaimed its position as the official basketball supplier to the NBA. The company will take over the reins starting with the 2021-22 season. The switch marks the end of Spalding’s nearly 40-year run as the official ball. Wilson will also be the official ball for the WNBA, G-League, 2K League, and Basketball Africa League. Terms of the deal were not disclosed. “Hundreds of millions of people play basketball worldwide and participation is expected to […]

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Spurs layup

NBA Partners With Investment Manager to Offer Stakes in Teams

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Dyal Capital Partners has reportedly started a fund to acquire stakes in NBA teams.

Dyal Capital Partners was reportedly courted by the NBA to build a fund to acquire stakes in NBA teams. How much the firm is attempting to raise for the effort is currently under wraps. Dyal is a division of investment manager Neuberger Berman and has $23 billion in assets; it raised its fourth and largest fund of $9 billion last year. As franchise values continue to surge near $5 billion for top teams, the move indicates the NBA is seeking […]

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