NASCAR

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NASCAR Boosts At-Home Fan Experience On Facebook

  • With NASCAR’s return to empty racetracks, it is leaning more into technology to reach fans at home.
  • It has partnered with Facebook to launch Venue, a mobile app that aims to improve the second-screen experience for those watching live events.

Even without fans at races right now, NASCAR is making sure it provides them a quality experience – from their cellphones. The governing body is partnering with Facebook around the launch of the tech company’s new mobile app, Venue. Venue, which will be available on both iOS and Android, will look to improve the second-screen experience for fans watching sports at home. NASCAR, which will be the first sports partner with Facebook around the app, will utilize it to bring […]

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Sports Leaders Learn To Run Companies Remotely

  • From Erika Nardini to Jamey Rootes, sports executives nationwide are being forced to run their companies remotely due to the coronavirus pandemic.
  • Some see the viability of work from home post-coronavirus, while others are longing for their return to the office.

There is a popular saying that has been used for decades by figures like John Fitzgerald Kennedy and Al Gore that Houston Texans CEO Jamey Rootes thinks rings particularly true right now: the Chinese symbol for crisis is the combination of danger and opportunity.  “The danger is there, and it’s present and clear, but there are also the opportunities you have to look for,” Rootes said. “From the beginning of this, we really encouraged our team to not only persevere […]

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Pro Leagues Reach New Fans on TV Through Esports

  • NASCAR finds 1.7 million new fans through Pro Invitational Series on Fox. About 75% of eMLS Tournament Special viewers had not watched a real MLS game in 2020.
  • With esports verticals established, pro leagues also relied on star power to draw eyeballs.

Updated with additional NBA2K League viewership metrics. A recurring response to the absence of live sports by leagues during the coronavirus pandemic has seen organizations team up with media partners to put esports on television. While early discussions for the likes of NASCAR, MLS, and the NBA centered around how to fill programming holes with established esports verticals, what ensued was a crossover effect: esports leagues and professional sports themselves were introduced to new audiences quarantined at home. The eNASCAR […]

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Q&A: Amanda Balionis On What To Expect in Star-Studded ‘The Match’

  • Balionis will serve as on-course reporter for Turner Sports’ coverage of the $10 million charity golf match
  • TV viewers should expect to expect to hear plenty of “trash talk” among the four sports icons, she says

Amanda Balionis will be front and center during the biggest live sporting event of the Memorial Day Weekend, serving as the on-course reporter for Turner Sports’ coverage of Capital One’s The Match: Champions for Charity. The May 24 golf shootout will pit Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady. With more than $10 million going to COVID-19 relief efforts, the Match will air across multiple Turner-owned properties including TNT, TBS, truTV, and HLN, and will be […]

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It’s Time to Take TikTok Measurement Seriously

  • TikTok is now an essential part of an organization's digital strategy
  • Conviva drastically cuts time needed to gather TikTok data analytics

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers.  Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]

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Bundesliga and NASCAR Return

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The Bundesliga returned to double the normal amount of TV viewers in Germany.

As the traditional Big Four U.S. sports plot their return to action, others across the globe are getting underway. This weekend, Germany’s Bundesliga got back on the soccer pitch while NASCAR sped around Darlington Raceway in South Carolina. The Bundesliga is following a protocol developed with health officials where only players, staff, team officials, broadcasters and security are allowed in the stadium. Viewers were undeterred. The five afternoon matches on Sky Germany drew 3.68 million viewers, twice as many as […]

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Q&A: NASCAR Chief Digital Officer Tim Clark On Racing’s Return

  • NASCAR’s race at Darlington Raceway on May 16 will be its first competition since March 8.
  • The organization plans to include live in-car cameras and live data taken directly from cars in its mobile app.

Slowly but surely, live sports are coming back into the national spotlight. Weeks after professional tennis made its return, NASCAR is back on the racetrack on May 16 at Darlington Raceway – its first competition since Joey Logano took the checkered flag at Phoenix Raceway on March 8. While fans are unable to attend the event, NASCAR will be leaning on new features in its mobile app to connect with those at home.  They include: a “scanner” that enables fans […]

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Sports Slowly Embrace Reddit For Content Creation

  • The Miami Dolphins are the latest sports team to have an official account on Reddit.
  • They join other properties like the Arizona Diamondbacks, Baltimore Ravens, NASCAR, and the NFL in utilizing the platform for content purposes.

With more than 430 million active users each month, Reddit has emerged as one of the most influential websites in the world in terms of driving conversation. The sports industry has quickly taken notice, with leagues and teams trying to figure out ways to reach not only their existing fanbase on the platform, but how to do so in some of the ways unique to Reddit. “It creates a unique opportunity for sports organizations – from teams, to leagues, to […]

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NACAR Returns

Gentlemen, Start Your Engines

  • NASCAR returns to the racetrack on May 17 at Darlington Speedway in South Carolina.
  • Following the first race in South Carolina, there will be three more races in a 10-day span.

While the LLWS is canceled, the Associated Press reported NASCAR will make its return on May 17 at Darlington Raceway in South Carolina – without fans – and the Cup Series will race three more times in the ten following days. There will be no practice or qualifying prior to the restart. The drivers will return to Darlington for a midweek race on May 20 before heading to Charlotte, North Carolina, for the Coca-Cola 600 on May 24, as well […]

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Live Streaming Presents Thin Wall Between Virtual and Real World

  • Two recent incidents in NASCAR show real-life consequences at the intersection of sports and video games.
  • The virtual world also offers a chance for personalities to emerge in the real world, creating potential sponsorship opportunities.

While eNASCAR has seen massive success in viewership in the absence of live sports, two recent incidents show the thin line between the virtual and real world.  During an iRacing event on April 12, driver Kyle Larson said a racial slur during a race when he assumed his microphone was muted. He was quickly suspended by NASCAR and lost several sponsors, including McDonald’s and Credit One Bank. Larson was also eventually dismissed from Chip Ganassi Racing. On April 5, NASCAR […]

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