Even without fans at races right now, NASCAR is making sure it provides them a quality experience – from their cellphones. The governing body is partnering with Facebook around the launch of the tech company’s new mobile app, Venue. Venue, which will be available on both iOS and Android, will look to improve the second-screen experience for fans watching sports at home. NASCAR, which will be the first sports partner with Facebook around the app, will utilize it to bring […]
There is a popular saying that has been used for decades by figures like John Fitzgerald Kennedy and Al Gore that Houston Texans CEO Jamey Rootes thinks rings particularly true right now: the Chinese symbol for crisis is the combination of danger and opportunity. “The danger is there, and it’s present and clear, but there are also the opportunities you have to look for,” Rootes said. “From the beginning of this, we really encouraged our team to not only persevere […]
Updated with additional NBA2K League viewership metrics. A recurring response to the absence of live sports by leagues during the coronavirus pandemic has seen organizations team up with media partners to put esports on television. While early discussions for the likes of NASCAR, MLS, and the NBA centered around how to fill programming holes with established esports verticals, what ensued was a crossover effect: esports leagues and professional sports themselves were introduced to new audiences quarantined at home. The eNASCAR […]
Amanda Balionis will be front and center during the biggest live sporting event of the Memorial Day Weekend, serving as the on-course reporter for Turner Sports’ coverage of Capital One’s The Match: Champions for Charity. The May 24 golf shootout will pit Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady. With more than $10 million going to COVID-19 relief efforts, the Match will air across multiple Turner-owned properties including TNT, TBS, truTV, and HLN, and will be […]
(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers. Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]
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- The Bundesliga returned to double the normal amount of TV viewers in Germany.
As the traditional Big Four U.S. sports plot their return to action, others across the globe are getting underway. This weekend, Germany’s Bundesliga got back on the soccer pitch while NASCAR sped around Darlington Raceway in South Carolina. The Bundesliga is following a protocol developed with health officials where only players, staff, team officials, broadcasters and security are allowed in the stadium. Viewers were undeterred. The five afternoon matches on Sky Germany drew 3.68 million viewers, twice as many as […]
Slowly but surely, live sports are coming back into the national spotlight. Weeks after professional tennis made its return, NASCAR is back on the racetrack on May 16 at Darlington Raceway – its first competition since Joey Logano took the checkered flag at Phoenix Raceway on March 8. While fans are unable to attend the event, NASCAR will be leaning on new features in its mobile app to connect with those at home. They include: a “scanner” that enables fans […]
With more than 430 million active users each month, Reddit has emerged as one of the most influential websites in the world in terms of driving conversation. The sports industry has quickly taken notice, with leagues and teams trying to figure out ways to reach not only their existing fanbase on the platform, but how to do so in some of the ways unique to Reddit. “It creates a unique opportunity for sports organizations – from teams, to leagues, to […]
While the LLWS is canceled, the Associated Press reported NASCAR will make its return on May 17 at Darlington Raceway in South Carolina – without fans – and the Cup Series will race three more times in the ten following days. There will be no practice or qualifying prior to the restart. The drivers will return to Darlington for a midweek race on May 20 before heading to Charlotte, North Carolina, for the Coca-Cola 600 on May 24, as well […]
While eNASCAR has seen massive success in viewership in the absence of live sports, two recent incidents show the thin line between the virtual and real world. During an iRacing event on April 12, driver Kyle Larson said a racial slur during a race when he assumed his microphone was muted. He was quickly suspended by NASCAR and lost several sponsors, including McDonald’s and Credit One Bank. Larson was also eventually dismissed from Chip Ganassi Racing. On April 5, NASCAR […]
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