Social Media

How Little League Is Using Social Media To Grow Its Fanbase

While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other 11 or so months during the year when that traffic doesn’t come just quite as easy. Front Office Sports chatted with Brian McClintock, Little League senior director of communications and who oversees its efforts on social media, about its approach and how it grows its audience during its big event. […]

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The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]

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Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report

Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]

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Has Sports’ Social Media Snark Gone Too Far?

Social media has provided teams and properties something they’ve never had before – the ability to give their brand a voice. That has been a boon for teams, helping them connect with existing fans in new ways, as well as draw in new followers. However, as all properties look to make that voice a distinct one that sticks out from the crowd as well as avoiding coming across as too corporate or unrelatable, some have hit snags, especially when it […]

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Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

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New Data: Sports Organizations are Crushing It on Instagram Stories

(Conviva is a proud partner of Front Office Sports) Instagram Stories consumption has grown more than 100% in the past year, with approximately 500 million users consuming them daily in the first 6 months of 2019.  Most sports organizations with a social audience are getting involved at this point, but many have gone all in. The ability to provide behind the scenes content, share links, videos and connect with fans on a more personal level has driven their social engagement […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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MLS Goes Digital For New All-Star Skills Challenge

With a lineup that includes well-known current MLS players Wayne Rooney, Carlos Vela and Nani as well as Atlético Madrid’s Koke and João Félix – who joined the club this summer as the second-most expensive teenager in soccer transfer history – MLS is hoping that its reborn All-Star Skills Challenge event catches the attention of soccer fans across the globe. The league’s media strategy for the event is betting on that being the case, with MLS hoping to engage audiences […]

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LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers. A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with […]

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