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Adidas went to the National Center for Civil and Human Rights and made women a priority during its stop in Atlanta during the lead up to...
Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs...
Experts weigh in on the buzz around the NBA’s announcement that players can now sport sneakers of any color, for any game this season.
With Adidas and Twitter collaborating to air high school football games on Fridays, Lyle is ready to become a household name.
The shock signing of Ballon d'Or winner Ronaldo should help Juventus become a global powerhouse and compete commercially with top European football clubs.
Adidas Soccer kicked off FIFA World Cup festivities recently with their Energy Mode event in Los Angeles. Meeting at the intersection of sport and culture, and...
From legal ongoings in esports to a Sketchers suing Adidas, there is always a lot going on at the intersection of sports and law.
“adi-Palooza” officially cemented brand’s Los Angeles footprint.
The company can now take footwear from design, to production, to use in under 14 days.
Both companies have looked to the secondary market for success. Adidas, Nike, and Under Armour recently announced their quarterly earnings: not surprisingly, Adidas was the fastest riser...