The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

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Adidas Soccer Celebrates Role in World Cup With Los Angeles Event

Adidas Soccer kicked off FIFA World Cup festivities recently with their Energy Mode event in Los Angeles. Meeting at the intersection of sport and culture, and staying true to Adidas Soccer’s stadium-to-street mantra, guests were treated to custom jerseys, the chance to trial the new boot, AR interactive content, and a performance by rapper Rich the Kid. As part of the event, Melvyn Owen Perez Cortez was crowned Tango MVP of Los Angeles and will travel to Moscow, Russia to […]

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