When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’. According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]
Adidas went to the National Center for Civil and Human Rights and made women a priority during its stop in Atlanta during the lead up to the Super Bowl.
Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs Pool.
Experts weigh in on the buzz around the NBA’s announcement that players can now sport sneakers of any color, for any game this season.
With Adidas and Twitter collaborating to air high school football games on Fridays, Lyle is ready to become a household name.
The shock signing of Ballon d’Or winner Ronaldo should help Juventus become a global powerhouse and compete commercially with top European football clubs.
Adidas Soccer kicked off FIFA World Cup festivities recently with their Energy Mode event in Los Angeles. Meeting at the intersection of sport and culture, and staying true to Adidas Soccer’s stadium-to-street mantra, guests were treated to custom jerseys, the chance to trial the new boot, AR interactive content, and a performance by rapper Rich the Kid. As part of the event, Melvyn Owen Perez Cortez was crowned Tango MVP of Los Angeles and will travel to Moscow, Russia to […]
From legal ongoings in esports to a Sketchers suing Adidas, there is always a lot going on at the intersection of sports and law.
“adi-Palooza” officially cemented brand’s Los Angeles footprint.
The company can now take footwear from design, to production, to use in under 14 days.
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