all-star game

MLS Goes Digital For New All-Star Skills Challenge

With a lineup that includes well-known current MLS players Wayne Rooney, Carlos Vela and Nani as well as Atlético Madrid’s Koke and João Félix – who joined the club this summer as the second-most expensive teenager in soccer transfer history – MLS is hoping that its reborn All-Star Skills Challenge event catches the attention of soccer fans across the globe. The league’s media strategy for the event is betting on that being the case, with MLS hoping to engage audiences […]

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