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- Under Armour purchased the MyFitnessPal app in 2015.
Under Armour is looking to sell the MyFitnessPal app. The apparel company bought the app for approximately $475 million in 2015 as it looked to continue building out a suite of fitness apps and platforms that included MapMyFitness and Endomondo. That app ecosystem was supposed to provide UA ‘unparalleled data and insight’ into athletes while forming deeper relationships with customers. While the company saw an 8.9% uptick in revenue in the first quarter this fiscal year from its connected fitness […]