UA App

Under Armour Clearance

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Under Armour purchased the MyFitnessPal app in 2015.

Under Armour is looking to sell the MyFitnessPal app. The apparel company bought the app for approximately $475 million in 2015 as it looked to continue building out a suite of fitness apps and platforms that included MapMyFitness and Endomondo. That app ecosystem was supposed to provide UA ‘unparalleled data and insight’ into athletes while forming deeper relationships with customers. While the company saw an 8.9% uptick in revenue in the first quarter this fiscal year from its connected fitness […]

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Adidas Bag

HR Shake Up

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Adidas Global Head of Human Resources Karen Parkin has stepped down.

Following employee complaints about the culture and lack of diversity at Adidas, the company’s global head of human resources Karen Parkin is stepping down. In June, some Adidas employees questioned whether Parkin had addressed racial issues appropriately, sending a letter directly to the company’s supervisory board. The board rejected the statements made in the letter. In a meeting last year, Parkin said racism was “noise” that is only discussed in America, and that she didn’t believe the brand had an […]

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Lululemon’s Mirror

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Lululemon buys the at-home fitness equipment and service company for $500 million.

Lululemon is making a play into the fitness industry as it will buy startup Mirror for $500 million. Last year, the Vancouver-based athleisure company invested $1 million into Mirror, most known for its nearly $1,500 wall-mounted machine that streams workouts with a $39 monthly fee. “This isn’t just about getting guests to buy apparel,” Lululemon CEO Calvin McDonald told the New York Times. “This is about strengthening our community and our loyalty and our relationship with our guests and memberships, […]

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See You, UCLA

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Under Armour looks to free itself from high-paying deals with college programs.

Under Armour is attempting to terminate its 15-year, $280 million deal with UCLA. The company cited UCLA’s inability to provide marketing benefits required by the contract. The Under Armour deal was signed in 2016 and was the richest college sports shoe and apparel deal ever at that time, including: — $15 million upfront. — $11 million annually in rights and marketing fees. — $7.4 million clothing, shoes, and equipment each year. — $2 million annually for facility upgrades. According to […]

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Felix Hernandez

Minor League Pitcher Helps Change Baseball With Stadium Custom Kicks

  • Alex Katz, a pitcher within the Kansas City Royals organization, started the company in 2017.
  • Now with 10 contract artists, Stadium Custom Kicks has worked on shoes for more than 100 players, including Felix Hernandez.

During last year’s MLB Players Weekend, more than 100 players wore cleats customized by Stadium Custom Kicks, a company founded by minor leaguer Alex Katz. While Katz is still aiming to reach the majors as a pitcher in the Kansas City Royals organization, he’s also leading one the few customizers authorized by MLB. The league relaxed its once-strict footwear stance in November 2018, moving away from a rule that dictated cleats had to be at least 51% a color chosen […]

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sports merchandise

Sports Merchandise Opportunities Growing Beyond Jerseys, Logo Tees

  • Team merchandise lines are growing as fans seek to show off their loyalty outside the stadium.
  • From lifestyle brand partnerships to quick moment-in-time products, teams are looking for a way into the closet.

As fan habits change, so too are the ways teams are approaching merchandise.  Teams are filling out their retail stores with wider arrays of clothing options – well beyond jerseys and logo tees – and staying nimble and launching merchandise that ties into the moment. Several teams the past year have seen immense success capturing a moment and celebrating it with the fans, from the Carolina Hurricanes’ “Bunch of Jerks” and St. Louis Blues “Gloria” to the Washington National’s “Baby […]

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Inside Nike’s Annual Report

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. If you ever wanted a peek inside one of the biggest brands in sports, taking a look at Nike’s annual report and proxy statements are a great way to do just that. If you don’t have time to do that, here are some key takeaways from Jeff Manning of The Oregonian/OregonLive. $13.9 million… That’s the amount of total compensation that Mark Parker, Nike’s CEO and president and board chair, was given […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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