*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports. Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]
(Vizrt is a proud partner of Front Office Sports) From stadiums, to broadcasting, to social media, the right content creation, management and distribution tools are essential for sports organizations of all kinds. For the better part of the last two decades, Vizrt has been providing the best of these technologies to teams and brands all over the globe. “Vizrt is the world leader in supplying visual storytelling tools to the media industry and our mission is to help content creators […]
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. During this year’s Western Conference Finals, you may have seen graphics that made you feel like you were playing an NBA 2K game instead of watching the Warriors sweep the Trail Blazers. Why? Because ESPN and Second Spectrum teamed up to deliver real-time AR graphics to provide viewers with advanced stats and engagement opportunities. What do you need to know? ‘ESPN Mode’, as it is called, […]
The University of Iowa athletics department is leveraging the augmented reality to engage its fans and bring new opportunities to its partners.
Can the additive experience of AR be enough to push fans to use it often?
The industry is only going to continue to explode. VR rendering of the SWAG shop (Image via the Atlanta Hawks) In mid-November Front Office Sports was invited to the World Virtual & Augmented Reality Sports Innovation Summit in Northern California. The two-day event brought industry leaders from around the world of sports and technology to the Bay Area. A plethora of executives from the big four sports leagues in America were on hand, in addition to companies debuting innovative services. Here is […]
How Lindsay McCormick parlayed herself into the opportunity of a lifetime with ePlay’s new augmented reality video game. Lindsay McCormick (Photo via Lindsay McCormick) The Opportunity According to Digi-Capital experts, the augmented reality (AR) and virtual reality (VR) market is projected to grow to a $150 billion business by year 2020. For those that are plugged in to the tech industry (no pun intended), that fact may not come as a big surprise. Especially since there was a huge response to […]
This isn’t your normal ticket giveaway. The partnership is the first AR experiment for the Chiefs. (Photo via the Chiefs) While the Kansas City Chiefs are off to a 5–2 record on the field, off it, their digital media department is opening the door for entirely new fan experiences through the use of augmented reality. In partnership with YinzCam and Coke, the Chiefs created an opportunity for fans to purchase select Coke cans from local retailers, scan the can on their […]
Over the two day Summit, attendees will have the opportunity to hear from more than 40 speakers. The Summit promises to deliver plenty of engaging content. (Image via Random42) The World Virtual & Augmented Reality Sports Innovation Summit 2017 is expected to host over 350 attendees from various sectors within the sports industry. The Summit will educate sports industry professionals on how to activate, apply and monetize immersive technologies in sports arenas. From live VR broadcast, to fan engagement, VR […]
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