How Black Panther And Spider-Man Led The NBA To NY Comic Con

  • The NBA and media brand Fandom debuted its Tip Off activation at the 2019 New York Comic Con event.
  • NBA fans are two times more likely to enjoy comic books than the average consumer.

For those in attendance at the 2019 New York Comic Con event, seeing Spider-Man or other Marvel comic-book characters seems like it would be a slam dunk. But Zion Williamson? While the pairing might seem peculiar on paper, the NBA’s deep dive into understanding comic-book aficionados brought many realizations, said Kevin Best, the league’s vice president of brand and advertising. When brainstorming how to recreate the excitement seen during a possession, Best discovered that NBA fans enjoy comic books more […]

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House of Highlights Aspires To Become True Media Brand

  • When it launched in July, House of Highlights' TikTok account had roughly 350,000 followers. In early October, that number skyrocketed to over 1 million.
  • Of its roughly 1.1 million TikTok followers, 55% of them are female.

With the 2019- 2020 NBA season beginning on October 22, fans will be flocking in droves to one Instagram account to see top plays: House of Highlights.  Since creating the popular social media channel in 2015, Omar Raja’s brainchild has grown to a place where superstar athletes like LeBron James, Steph Curry, and Cristiano Ronaldo are just three of the more than 14 million followers the account currently has on Instagram alone. But what began as a basketball haven inundated […]

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Social on the Sidelines: Prepping For The NBA Season

Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season.  Edited highlights appear below: On finding […]

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Mountain West ShotTracker

Why the Mountain West Doesn’t Mind Being a Guinea Pig

As the Mountain West enters its 20th season, the conference is fully embracing its role as a guinea pig for the rest of the NCAA.   The conference was the first to launch a 24/7 linear TV network, The Mountain West Sports Network, in 2006, a year before the Big Ten Network. It was also the first conference to sign with Precision Timing Systems in 2003 and work with DVSports basketball instant replay system, and the first conference to broadcast on […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Las Vegas Basketball

Las Vegas Cementing Itself As Basketball Powerhouse

Looking for the Mecca of Basketball? Try Sin City. As the USA Basketball training camp wound down in Las Vegas, it put a cap on a busy summer of hoops in the desert. As usual, the city hosted the NBA Summer League, along with a slew of AAU tournaments. But this year, the city also welcomed the WNBA All-Star Game along with USA Basketball, which returns every so often. While events kept basketball fans, players and professionals alike flocking to […]

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Big3 Facing Growing Pains In Third Season

With its compelling combination of ex-NBA superstars stars like Allen Iverson and a new 3-on-3 format, the BIG3 pro basketball league quickly gained a following..  But The Answer is gone – and the novelty has worn off a bit. Now the startup sports league co-founded by music legend Ice Cube and Jeff Kwatinetz is wrestling with tough decisions. Call it the growing pains for a league trying to crash the overcrowded U.S. sports market. The BIG3 is drawing crowds of […]

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First Half Viewership Spike Has WNBA Optimistic About 2019 And Beyond

For Christy Hedgpeth, her path to playing basketball began like many kids – via a television. As a child, she remembers watching a college basketball game and realizing that one day, she wanted to play on that stage. While Hedgpeth’s playing career is now in the past, her current role in women’s basketball is perhaps her most important one yet. As the WNBA’s chief operating officer, she is experiencing first-hand the league’s tremendous growth. As the league is now heading […]

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Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. While one reason for this sudden spike is certainly due to new and expanded broadcast partnerships between the WNBA and networks like ESPN and CBS, the growing popularity has also been fueled in large part by the discernible cultural shift happening in […]

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TBT Charts Course Into Betting With Genius Sports

When The Basketball Tournament launched in 2014, CEO and Founder Jon Mugar compiled some of the statistics for the winner-take-all tournament in Microsoft Excel on his laptop. Now entering its sixth year, the TBT has signed a multi-year partnership with Genius Sports to not only capture and distribute more real-time stats around its games, but also pave the way for the integration of sports betting around the TBT in the near future. When the TBT begins its 2019 tournament on […]

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