NBA All Stars Kemba and Lebron

Brands Turn to NBA All-Star Game to Connect Amid Declining Ratings

  • Television down due to injuries, alternatives and too many Warriors games.
  • Focus on stars off the court as Hennesey launches, Turner celebrates its history.

After NBA ratings suffered through the early-season, brands are turning to the league’s All-Star Game as a way to make sure they’re connecting with fans. The reasons for the decline are numerous, from injuries to poor matchups to a plethora of entertainment alternatives, Turner Sports Chief Revenue Officer Jon Diament said, specifically mentioning a glut of games featuring the struggling Golden State Warriors. NBA fans haven’t disappeared, however, so Turner continues to work on multi-channel avenues to reach them. “[Millennials […]

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NBA Teams See Value In KINEXON’s Performance Data

(KINEXON is a proud partner of Front Office Sports) As NBA All-Star Weekend 2020 is set to get underway in Chicago, the eyes of the basketball world will be on the league’s biggest stars. Just down the road from the United Center, the site of Sunday’s All-Star Game, is the U.S. headquarters for one of the fastest growing performance data and analytics providers in the world, KINEXON.  In 2016, the German-based technology company opened its first U.S. office. After finding […]

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Lance Thomas and Slangmagic Give Back Through Fishing

(BrandForward is a proud partner of Front Office Sports) It is not uncommon in 2020 for professional athletes to turn their off-court passions into a business. It is a special sight, however, when an athlete utilizes that business to make a real impact in the community and the lives of others.    With more than eight NBA seasons and an NCAA championship under his belt, Lance Thomas is a name that basketball enthusiasts know well, but not all fans may realize […]

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Friday Five: NBA’s Ralph Rivera On Playing Games In Paris

  • The NBA is playing its first-ever regular season game in Paris this season - and has already announced plans to play another in 2021.
  • The league has specifically targeted France as a growth market, a country that already supplies the league with star players like Utah Jazz center Rudy Gobert.

The NBA will play its first regular-season game in Paris today, as the Charlotte Hornets will play the Milwaukee Bucks in the French capital. While it’s the first time the league is playing a game outside of London since the NBA began playing regular-season games in Europe in 2011, it won’t take long for the league to return – NBA Commissioner Adam Silver announced yesterday that another game would be played in Paris in 2021. What has attracted the NBA […]

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House of Highlights Moving On Without Founder Omar Raja

  • There won't be a 'like for like' replacement for founder Omar Raja after his departure to ESPN, says House of Highlights GM Doug Bernstein.
  • HoH still has 25-person team within Bleacher Report. Bernstein has high hopes for young talent like Kenny Beecham, aka KOT4Q

It’s not the beginning of the end for House of Highlights. Instead, it’s the end of the beginning. That’s the attitude of HoH General Manager Doug Bernstein following the departure of founder Omar Raja to ESPN. Bernstein said that there won’t be a “like for like” replacement for Raja, and it instead will be leadership by committee. But HoH is no longer a one-man-band. It has a 25-person team with the umbrella of Bleacher Report, and the brand and the […]

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High School Showcase

High School Showcase Provides Hawks With Direct Access to Community

  • The Atlanta Hawks host two boys and girls high school basketball showcases each year in effort to connect with Georgia communities.
  • While fan consumption habits change, deeper community involvement has helped the Hawks develop new fans.

As sports teams continue to find more ways to engage with fans, the Atlanta Hawks are diving deeper into the grassroots with high school basketball. This season marked the third year the team hosted the Hawks-Naismith Holiday and Tipoff Classics. The events are held in conjunction with the Atlanta Tipoff Club, the administrators of the Naismith Awards. When the NBA changed its rules to allow its teams to host high school events in 2017, the Hawks immediately jumped at the […]

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NBA Veteran Drew Gooden Finds Success With Restaurant, Real Estate Investments

  • Gooden began his portfolio with an investment in Wingstop franchises.
  • His bread and butter is triple-net commercial real estate properties.

As Drew Gooden reached his 10th year in the NBA, he realized he wasn’t making money outside the sport.  During the four years following that, Gooden continued to play in the league, rebuilding his off-the-court career to support his post-career life. Gooden went with an industry he knew well: restaurants. Specifically, chicken wings and the quick-service restaurant, Wingstop. “From a customer perspective, I fell in love with the restaurant, it was something that pulled me in,” Gooden said, explaining how […]

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Wizards Japan Hachimura

Wizards Growing Japanese Content Around Rui Hachimura

  • With Japanese-born Rui Hachimura, the Washington Wizards management saw an opportunity to build a foreign fanbase.
  • The Wizards hired a Japanese Digital Correspondent and launched social channels, website and a podcast in Japanese.

As rookie forward Rui Hachimura continues to impress in his first season for the Washington Wizards, the team’s front office is using the player as part of a case study on how to build a nation-specific content strategy. When the Wizards drafted Hachimura with the No. 9 overall pick in the 2019 NBA Draft, more than 46 Japanese media members arrived to cover the first Japanese-born first-round draft pick.  That early enthusiasm alerted the team’s front office to a potential […]

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Larry Hughes Big 3

Larry Hughes Pushing To Standardize Youth Basketball Skills Development

  • Following a career that included LeBron James and Michael Jordan as teammates, Hughes understands importance of skill development.
  • Along with his Larry Hughes Basketball Academy in St. Louis, he also has the backend Basketball Training Systems.

Many athletes use their sport as a platform into other non-sports business ventures, but former NBA guard Larry Hughes is using his post-playing career to transform basketball training. In April, Hughes, who retired in 2012 following a 13-year career, opened the Larry Hughes Basketball Academy in his hometown of St. Louis after four years of running a remote training company. Along with the academy is a Hughes-co-founded venture, Basketball Training Systems, a full-service platform to support youth basketball programs. While […]

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Pac-12 Las Vegas

Pac-12 Presence Continues Las Vegas Push As Sports Destination

  • Las Vegas hosts the Pac-12 men's and women's basketball tournaments and football championship
  • Las Vegas is bidding on five NCAA championship events.

Despite not having a college in Las Vegas, the Pac-12 Conference is making its presence felt in the city. This academic year, the city will again host the men’s and women’s Pac-12 basketball tournaments and, beginning next season, the city begins hosting the Pac-12 football championship in 2020 and 2021.  While the Pac-12 is all-in on the relationship with Las Vegas, the city is just as invested in the conference’s presence in Southern Nevada. The conference’s relationship with Las Vegas […]

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