UMKC Rebrands For More Local Appeal

(Old Hat are proud partners of Front Office Sports) Summer is a time of transition in the world of college athletics. For the athletic department at the University of Missouri-Kansas City, major changes have been seen in the last few months. The department recently unveiled a new brand identity that includes a name change from the “University of Missouri-Kansas City Intercollegiate Athletic Department” to “Kansas City Athletics.” The new brand identity also featured the unveiling of new logos: a primary […]

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More than Marketing: Building a Brand for the Present and Future

(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]

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