(Old Hat are proud partners of Front Office Sports) Summer is a time of transition in the world of college athletics. For the athletic department at the University of Missouri-Kansas City, major changes have been seen in the last few months. The department recently unveiled a new brand identity that includes a name change from the “University of Missouri-Kansas City Intercollegiate Athletic Department” to “Kansas City Athletics.” The new brand identity also featured the unveiling of new logos: a primary […]
Located just a short drive away from Big Ten competition, the EMU Eagles are ready to set themselves apart as an affordable, family-friendly option.
Banana Republic has tapped athletes such as Kevin Love and Jared Goff to help develop clothing lines and build a connection with sports fans.
The PBC provides a number of prospects not invited to the NBA Draft Combine with the opportunity to show their skills and prepare for the future.
(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]
Programs like Auburn and North Carolina leverage INFLCR’s content distribution platform to tell their stories at a high level during the season.
The NHL took over playoff team’s corner ice ad positions during the placement’s first year, as the league and its teams find new ways to add revenue.
Creating new logos for established sports brands can be tricky. That is why designers and marketers must fully understand their subjects to be successful.
Conor McGregor’s latest foray outside the octagon is his most ambitious — and perhaps authentic — idea yet: Irish whiskey.
By covering a Sprinter with iconic magazine covers and driving around Charlotte, SLAM made sure that the brand could not be missed at NBA All-Star Weekend.
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