Branding Archives - Front Office Sports

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by Front Office Sports

UMKC Rebrands For More Local Appeal

Jul 11, 2019

(Old Hat are proud partners of Front Office Sports) Summer is a time of transition in the world of college athletics. For the athletic department at the University of Missouri-Kansas City, major changes have been seen in the last few months. The department recently unveiled a new brand identity that includes a name change from the “University of Missouri-Kansas City Intercollegiate Athletic Department” to “Kansas City Athletics.” The new brand identity also featured the unveiling of new logos: a primary […]

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College Athletics

by Front Office Sports

Eastern Michigan University Looks To Local Fans For Brand Reset

By Front Office Sports

Jun 11, 2019

Located just a short drive away from Big Ten competition, the EMU Eagles are ready to set themselves apart as an affordable, family-friendly option.

Marketing

by Pat Evans

Diving Into Banana Republic’s Extensive Use of Athletes

By Pat Evans

May 21, 2019

Banana Republic has tapped athletes such as Kevin Love and Jared Goff to help develop clothing lines and build a connection with sports fans.

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Professional Development

by Front Office Sports

Professional Basketball Combine Prepares Overlooked Prospects For The Pros

By Front Office Sports

May 9, 2019

The PBC provides a number of prospects not invited to the NBA Draft Combine with the opportunity to show their skills and prepare for the future.

Webinar

by Front Office Sports

More than Marketing: Building a Brand for the Present and Future

By Front Office Sports

May 7, 2019

(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]

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College Athletics

by Front Office Sports

NCAA Basketball Teams Leverage INFLCR To Build Players’ Brands

By Front Office Sports

May 1, 2019

Programs like Auburn and North Carolina leverage INFLCR’s content distribution platform to tell their stories at a high level during the season.

Sponsorship

by Pat Evans

NHL Turns to Corner Ice Placements to Grow On-Ice Ad Revenue

By Pat Evans

Apr 15, 2019

The NHL took over playoff team’s corner ice ad positions during the placement’s first year, as the league and its teams find new ways to add revenue.

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Marketing

by Front Office Sports

Exploring Visual Rebrands Within Sports

By Front Office Sports

Mar 21, 2019

Creating new logos for established sports brands can be tricky. That is why designers and marketers must fully understand their subjects to be successful.

Athletes In Business

by Max Simpson

McGregor Keeps Branching Out With Proper No. Twelve

By Max Simpson

Mar 11, 2019

Conor McGregor’s latest foray outside the octagon is his most ambitious — and perhaps authentic — idea yet: Irish whiskey.

Marketing

by Bailey Knecht

Marketing on Wheels: SLAM Magazine Makes a Splash at NBA All-Star Weekend

By Bailey Knecht

Feb 20, 2019

By covering a Sprinter with iconic magazine covers and driving around Charlotte, SLAM made sure that the brand could not be missed at NBA All-Star Weekend.