(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands are willing to invest thousands or, in some cases, millions of dollars in order to make sure that they stand out. But with that kind of money on the line, brands can’t afford to run an ineffective campaign. In GumGum Sports’ latest report, titled “Deals To Dollars: The Brand Guide […]
Sponsorship teams of today have to be ready to deliver integrated sponsorship strategies that drive more than awareness.
Asian and Middle Eastern brands continue to see value in partnering with EPL clubs and spending millions to grow their business.
A global company, which specializes in creative content for the esports generation, is helping change the way sports franchises cater to gaming fans.
A deep-dive webinar presented by INFLCR that takes a look at how some of the biggest names in the world are using content to build their brands and bring in endorsement deals along the way.
The company hopes the new products will give teams, brands, and agencies new insight into the value of their partnerships.
Chinese brands are making a major commitment to the tournament to gain the favor of China’s Premier, Xi Jinping.
The league spent 3+ years discussing and planning before deciding to go forward with the initiative.
Brands have to be authentic and open to try new things.
These issues will be covered at length at IEG 2018.
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