Brands

The Brand Guide To Optimizing Sponsorship Performance

  • Marketers can become familiar with the definition of Sponsor Media Value.
  • Teams and brands will need to make adjustments to campaigns throughout the season to maximize value.

(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands are willing to invest thousands or, in some cases, millions of dollars in order to make sure that they stand out. But with that kind of money on the line, brands can’t afford to run an ineffective campaign. In GumGum Sports’ latest report, titled “Deals To Dollars: The Brand Guide […]

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