NWSL Stands to Gain Plenty of Exposure as First U.S. Team Sport Back

  • The league’s Challenge Cup will stream on CBS All Access and Twitch around the world.
  • Conversations about how to return for a shortened 2020 NWSL season began in early April.

The NWSL halted preseason play after just one week on March 12, the same day virtually every professional sport across the U.S. also went dark. Like other properties, the NWSL and its first-year Commissioner Lisa Baird were left to monitor an escalating global pandemic while considering how to bring back competitive matches safely in the age of COVID-19. Ideas for how to resume play were first kicked around in early April, with each proposal emphasizing the shortening of the 2020 […]

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MSG Networks, Anheuser-Busch Bring Programmable Bars To Partnership

  • Heading into 2019-2020, longtime partners MSG Networks and Anheuser-Busch added two programmable bars to the former's studios.
  • The bars are Knicks and Rangers themed with names like "The Corner Three" and "BlueShirts Bar."

MSG and Anheuser-Busch’s relationship has spanned many decades to the point where MSG Networks’ senior vice president of programming and production Jeff Filippi isn’t entirely sure when it officially began.  But since MSG and Anheuser-Busch announced a renewed and expanded multi-year marketing partnership in 2016 that maintained the latter’s role as a Signature Partner, the pair has looked to deepen its relationship through new integrations. Most recently, two fully programmable bars have been added down in the MSG Networks’ studios. […]

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Big Boi Budweiser Hawks

Big Boi ‘Surprises and Delights’ With Budweiser and Hawks

  • The Atlanta Hawks and Budweiser activated Georgia's limited-edition Big Boi Tall Boy cans with special courtside seats.
  • During a November game, the Atlanta rapper made an appearance to further amplify the fan experience.

On November 20, Atlanta rapper Big Boi surprised the Atlanta Hawks crowd and told two fans to get out of his seats: a pair of big, fuzzy ones on the sideline. The seats are part of a Budweiser activation at the Hawks’ State Farm Arena, an opportunity for fans drinking the beer company’s Big Boi Tall Boy 25 oz. cans to win. Most nights, Big Boi isn’t at the games, but that Wednesday night was an opportunity for the three […]

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Budweiser NBA responsibility

Budweiser Celebrates Extended NBA Partnership with New Campaign

  • Anheuser-Busch has been an NBA partner since 1998.
  • With actor Anthony Anderson and Lakers guard Danny Green, Budweiser launches new responsibility campaign.

With a freshly-renewed NBA partnership deal, Budweiser is kicking off its 22nd season as the league’s official beer with a responsible message, hydrating between Buds. The previous four-year deal between the two was set to expire at the end of this season. Details of the new deal were not disclosed. The brewer has been a partner of the league since 1998. Anheuser-Busch’s overarching partnership with the NBA spans across all leagues, including the NBA, WNBA, NBA G League, NBA 2K League, as well […]

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NBA, Budweiser Bringing Fans Together With Branded Beer Cans

  • The Philadelphia 76ers fans are one of eight NBA teams to release a co-branded beer can with Budweiser.
  • The Cavaliers, Knicks, Lakers, Magic, Mavericks, Trail Blazers, and Jazz are the seven other teams.

Alongside the start of the NBA season, the Philadelphia 76ers are trying to give the Sixers faithful a taste of Philadelphia history.  Heading into the 2019 campaign, the team partnered with Budweiser to release co-branded collector’s edition beer cans that will be sold on beer-store shelves across the Philadelphia and South Jersey and also at Wells Fargo Center. The co-branded cans include many historical references to Philadelphia. The red, white and blue color scheme highlights the city’s part in the […]

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Budweiser Shoots For Global Marketing Push Through Soccer

  • Budweiser sales outside of the U.S. improved 5.6% in the second quarter.
  • The brand's latest "Be a King" soccer campaign attempts to paint Budweiser as a brand that is synonymous with urban lifestyle and culture.

Budweiser is hellbent on growing market share internationally, and the world’s most popular game continues to be a mainstay in the brand’s efforts to accomplish that.  The AB InBev subsidiary’s involvement in soccer dates back to 1985 when it first became a global partner of the men’s FIFA World Cup tournament. Over the past six months, Budweiser has committed to ratcheting up its sports marketing activity abroad to build more of a local rapport with fans. The American brewer inked […]

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Cleveland Cavaliers’ Newly Renovated Arena Putting Fans First

  • The Cleveland Cavaliers' Rocket Mortgage FieldHouse recently completed a two-year, $185-million renovation.
  • In 2019, the Cavs attracted 793,337 fans to its home games - the eighth-highest mark in the NBA.

While Cleveland Cavaliers Chief Marketing Officer Tracy Marek has been with the organization since 2003, the finalization of Rocket Mortgage FieldHouse’s $185 million renovation this offseason has even her double-checking where she is. “It really feels like a brand new building,” Marek said. “I’ve worked here for a long time and it takes me a minute to get my bearings straight because everything is so dramatically different.”  In February 2018, the Cavaliers began construction on the Rocket Mortgage FieldHouse Transformation […]

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NWSL Charting Next Phase Of Growth Via New Partnership With Octagon

  • The NWSL has signed a consulting partnership with Octagon that will see the agency advise the league on its league media rights, sponsorship and marketing.
  • The league's current linear and digital media rights deals all expire following the 2019 season.

Thanks in large part to the success of the U.S. Women’s National Team at the 2019 FIFA Women’s World Cup as well as the overall growth of the sport of women’s soccer across the globe, the NWSL’s 2019 season has perhaps set a new high watermark for the seven-year-old league. With multiple teams setting new attendance records, expansion on the horizon as soon as next season, and the sport’s biggest stars from both the U.S. and the rest of the […]

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MLB Cooks Up Another NYC FoodFest With Global Plans On The Menu

For baseball fans, the arrival of late September means playoff chases and World Series dreams. MLB is hoping they’ll also bring their appetites. On September 21 and 22, MLB will be hosting its third-ever FoodFest in New York City. Sponsored by Budweiser, the event will be held on Fifth Avenue near Bryant Park. All 30 MLB clubs are involved with the event, tasked with creating one concession food item indicative of their team and city’s culture and community.  According to […]

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Relevent Sports Sees Growth Ahead For Women’s ICC Tournament

As more eyeballs are drawn towards women’s soccer following the 2019 FIFA Women’s World Cup, Relevent Sports Group is looking forward to a big second year for its women’s soccer tournament – and forecasting even bigger things ahead. The Women’s International Champions Cup, launched last year, follows a similar format as Relevent’s International Champions Cup, bringing the top clubs in professional soccer to the U.S. for one tournament. However, unlike the men’s ICC, a distinct advantage has helped the women’s […]

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