As more eyeballs are drawn towards women’s soccer following the 2019 FIFA Women’s World Cup, Relevent Sports Group is looking forward to a big second year for its women’s soccer tournament – and forecasting even bigger things ahead. The Women’s International Champions Cup, launched last year, follows a similar format as Relevent’s International Champions Cup, bringing the top clubs in professional soccer to the U.S. for one tournament. However, unlike the men’s ICC, a distinct advantage has helped the women’s […]
The King of Beers’ next move is to become the King of Soccer. Budweiser has long been one of the most prominent brands in sports sponsorship, with deals with leagues like the NBA, the NFL and MLB to team-level deals across the entire industry. It even recently tried to trademark phrases related to esports, like “the official beer of gaming.” Now, the beer brand has signed multi-year deals with both the English Premier League and LaLiga, as Budweiser sees the […]
Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.
A video tribute to Dwyane Wade is the latest example of how Budweiser expects to tell deeper stories in sports with active athletes.
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