California Opens Door for Student-Athletes

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times. What does the bill say?  – The bill would treat student-athletes […]

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Hurley Turns to Surf Club to Help Grow the Sport

The club provides wetsuits, surfboards with pros in the water to give lessons and encouragement. Photo by Michael Silver The Hurley Pro and Swatch Pro surfing contests took place in sunny SoCal and fans were treated to top-notch wave riding. From John John Florence and Jordy Smith, to Sally Fitzgibbons and Courtney Conlouge, over 50 ranked athletes competed. More commonly known as ‘Lowers,’ this cobblestone-laden section of Trestles Beach is famous for its A-frame wave. It breaks in both directions, giving […]

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Dew Tour Takes Over Long Beach With Epic Skateboarding

An exciting weekend filled with competition, activations and fun. Action sports in Southern California are a hot commodity these days. Everywhere you turn, high profile brands have headquarters along the Pacific Coast from Los Angeles to Orange County and San Diego. This past weekend, the Dew Tour returned to Long Beach for its annual summer skateboard contest. With more than 32,000 fans in attendance, the free experience was open to the public and the crowds were treated to great weather and […]

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Air West: The Most Exclusive Open Gym in the Country

Air West is an open gym you’ve never heard of, filled with stars we have all heard of. Air West is invite only and is has been held in an undisclosed location in Los Angeles for the past five years. Basketball is a global sport. FIBA estimates that more than 450 million people play basketball worldwide, ranging from licensed players to amateurs. Amongst all of the hype and attention of being a high-level basketball player, current and upcoming stars have found a […]

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