Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NHL Keeps Running On Dunkin’ With New Deal
Concacaf Unveils First-Ever Women’s Soccer Plan
MLSPA and REP Worldwide Teaming Up to Promote MLS Players
Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)
Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help
Teams and Leagues Cozy Up to CBD Brands
Are NFL Jersey Ads Next?
CohnReznick Sponsors a Dive Inside the Business of Baseball
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
Located just a short drive away from Big Ten competition, the EMU Eagles are ready to set themselves apart as an affordable, family-friendly option.
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the...
After playing every sport she could growing up, Brennan sought out the team atmosphere that makes working in college athletics so rewarding.
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. NCAA Football might be coming back to gaming consoles sooner...
Before she became the Director of Women's Basketball Operations at the Metro Atlantic Athletic Conference, Alexis Wayne learned through experience at NU.
Teamworks helps college administrators communicate quickly and efficiently in times of crisis -- exactly when it's needed most.
The goal of the partnership is to give athletes real-time access to high-quality content on their mobile devices.
The Big Ten Network will leverage its contributor network to increase social content during this weekend's Big Ten Tournament in Chicago.
During the first half of last night’s UNC vs. Duke game, freshman phenom Zion Willamson tore through his Nike PG 2.5 PE shoes. Following the incident, Nike...
College football bowl games provide not only an experience for players and coaches, but also are an avenue for impact on the host cities.