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All posts tagged "College Basketball"

Tech1 week ago

College Basketball Blue Bloods Use Tech to Streamline Content Distribution

As the arms race continues, programs like Kentucky and UNC are taking the battle to tech.
Marketing6 months ago

Why Gardner-Webb Basketball Needed an Updated Brand

The storied program wanted something that could give them an edge in recruiting.
Tech7 months ago

With New Partnership, NCAA to Centralize and Monetize Its Data

The deal will centralize the data and then see the two parties split the revenue that comes from the sale of the data.
Marketing8 months ago

Why the Jay Bilas Skills Camp Chose to Rebrand

The camp wanted more than just a logo.
Marketing9 months ago

Inside the Georgetown Hoyas Basketball Marketing Strategy

The program is known for its unique promotions.
College Athletics9 months ago

The Making Of A Cinderella Team

How smaller market universities create noise and bust brackets along the way.
Tech9 months ago

Buick Delivers Wi-Fi Assist to Owners During March Madness

Select owners of Buick vehicles can get a free month of 4G LTE Wi-Fi, enabled by AT&T, so they can catch the games almost anywhere they...
College Athletics10 months ago

New Basketball League Wants to Pay Student-Athletes Upwards of $100,000 a Year

The Historical Basketball League wants to pay student-athletes and disrupt the NCAA.
Digital Media10 months ago

Kings of The Court: How Duke Basketball Has Continued To Excel On Social Media

Through a renewed investment in digital, the department has become a content powerhouse.
Digital Marketing12 months ago

How the Big Ten Network is Leveraging Tech to Drive Social Engagement

The network has used opendorse to deliver over 28.5 million impressions and 199,000 engagements with athlete-driven content since 2016. A look at one of BTN’s production trucks....

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