College Football

Goodyear Embraces Hospitality For Three Nights With Airbnb Partnership

The Goodyear blimp is synonymous with college football. And this year, the 150th season of the sport, the tire manufacturer is taking the opportunity to open the famed attraction up to fans in partnership with Airbnb.  The short-term rental provider and Goodyear began discussions earlier this year to convert its blimp into an overnight hotel – with stays available between October 22 and October 24 – leading up to the Michigan Wolverines and Notre Dame Fighting Irish game in Ann […]

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Heineken US Strategy

Heineken Brands Build U.S. Sports Strategy With Focused Increments

As a global beer brand, Heineken is invested heavily in soccer – the brand is making the same play in the U.S. The world’s No. 2 beer company doesn’t have the same clout in the U.S. – a 3.5% market share – so rather than exploring deals across all sports, Heineken and its subsidiary brands are taking a much more targeted approach to sports marketing, said Quinn Kilbury, Heineken USA head of partnerships & consumer experience. Anheuser-Busch InBev and MillerCoors […]

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College Athletic Departments Looking To Add Revenue Going Forward

With the dog days of August making its way into September, it means the return of arguably college athletics’ biggest sport: college football. Although much has been written about college football’s attendance struggles, that trend has yet to heavily impact the coffers of athletic departments. In the NCAA’s recent financial database report put together by USA Today, the University of Texas-Austin generated $219,402,579 – more than the 229 other public schools in Division I that are obligated to release this information. Private […]

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Ole Miss On Road To Financial Freedom Post-NCAA Scandal

On Dec. 1, 2017, the University of Mississippi had its toughest loss to date – off the gridiron. That day saw the NCAA hit the university with a laundry bin’s amount of penalties – 15 Level-I infractions total. They included three years of probation, postseason bans for 2017 (self-imposed) and 2018, recruiting sanctions, and perhaps most devastatingly, vacating 33 wins from 2010 to 2016 that featured ineligible student-athletes. Now as Ole Miss kicked off its 2019 season on Aug. 31 […]

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Charlotte 49ers Begin 2019 Season With New Fan Strategy

(Varsity Partners is a proud partner of Front Office Sports) Change is a chance for a fresh start. With the beginning of a new academic year and a new fall sports season, the University of North Carolina at Charlotte have a chance to do that in terms of their brand. In the last year and a half, the athletic department has hired a new athletic director in Mike Hill, a new head football coach in Will Healy, and made new […]

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Mountain West Begins New Football Season With “At The Peak” Campaign

(Old Hat are proud partners of Front Office Sports) This Saturday, the University of Hawai‘i will play host to Arizona marking the 21st season of Mountain West Conference football. The league comes off it’s 20th Anniversary year with a number of new branding elements as part of the “At The Peak” campaign developed in conjunction with Old Hat. With new leadership at many of the league’s 12 member institutions, a refresh of the Conference’s branding elements made sense. “As a […]

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UAB Emphasizing Fan Experience To Keep Football Alive

It’s difficult to envision an American university closing the doors on its football program. For Mark Ingram, that impossibility became reality when he was named director of athletics at The University of Alabama at Birmingham in May 2015. With UAB suspending its football operations during the 2015 and 2016 seasons due to financial mismanagement, Ingram had to strategize how to bring the sport back to one of college football’s best TV markets – Birmingham, Ala. Fast-forward to 2019, and the […]

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CFB Community Divided On How To Solve Attendance Woes

With baseball – both MiLB and MLB – adopting new ways to drive fan engagement at the ballpark, college football is aiming to solve this same problem. One season removed from the sport’s worst attendance record since 1996, college football is divided on how to address this issue. At Big Ten media day on July 19, Northwestern football coach Pat Fitzgerald argued that cellphones are making spectators disinterested with the in-game experience. Even if they do attend, Fitzgerald claims their […]

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LSU Athletics to Stop Funds Transfer to University

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. With a new athletic director comes new policies. Under Scott Woodward, LSU’s new AD, the athletic department is considering ending its funds transfer policy that was established under former LSU athletics director Joe Alleva, according to Tiger Rag. Between 2012 and 2017, LSU athletics contributed nearly $50 million to the university under this policy. Why the change? Although any change must come with the approval of President […]

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The Real Cost of College Football Recruiting

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Ever wonder what it costs to actually land a top recruiting class? Thanks to Andy Wittry of Stadium, the picture is at least a little bit clearer.  How much do schools spend? Due to the fact that some institutions are private and others don’t have to report expenses thanks to state record laws, here’s a look at the 5 schools who spent the most […]

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