College Sports

College Basketball’s Biggest Names See Continued Value in INFLCR

(INFLCR is a proud partner with Front Office Sports) In 2017, Kentucky basketball gave their players the power to tell their own stories on social media by signing with INFLCR as one of the company’s first clients. In the two years since, several more of college basketball’s blue blood programs have come on board with INFLCR as part of more than 400 college teams who have been incredibly pleased with the increase in social reach and engagement as a direct […]

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Charlotte 49ers Begin 2019 Season With New Fan Strategy

(Varsity Partners is a proud partner of Front Office Sports) Change is a chance for a fresh start. With the beginning of a new academic year and a new fall sports season, the University of North Carolina at Charlotte have a chance to do that in terms of their brand. In the last year and a half, the athletic department has hired a new athletic director in Mike Hill, a new head football coach in Will Healy, and made new […]

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How Parents Can Save For Young Athletes’ College Education

(Citrin Cooperman is a proud partner of Front Office Sports) As part of a great American pastime, over three million kids in the U.S. play youth baseball. However, very few will enjoy the distinction of playing at the championship series. Youth baseball players are between 10 and 12 years old, which means that in the next six to eight years, many of these kids will be moving into dorms and starting college classes. According to the National Center of Education […]

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Mountain West Begins New Football Season With “At The Peak” Campaign

(Old Hat are proud partners of Front Office Sports) This Saturday, the University of Hawai‘i will play host to Arizona marking the 21st season of Mountain West Conference football. The league comes off it’s 20th Anniversary year with a number of new branding elements as part of the “At The Peak” campaign developed in conjunction with Old Hat. With new leadership at many of the league’s 12 member institutions, a refresh of the Conference’s branding elements made sense. “As a […]

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CFB Community Divided On How To Solve Attendance Woes

With baseball – both MiLB and MLB – adopting new ways to drive fan engagement at the ballpark, college football is aiming to solve this same problem. One season removed from the sport’s worst attendance record since 1996, college football is divided on how to address this issue. At Big Ten media day on July 19, Northwestern football coach Pat Fitzgerald argued that cellphones are making spectators disinterested with the in-game experience. Even if they do attend, Fitzgerald claims their […]

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LSU Athletics to Stop Funds Transfer to University

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. With a new athletic director comes new policies. Under Scott Woodward, LSU’s new AD, the athletic department is considering ending its funds transfer policy that was established under former LSU athletics director Joe Alleva, according to Tiger Rag. Between 2012 and 2017, LSU athletics contributed nearly $50 million to the university under this policy. Why the change? Although any change must come with the approval of President […]

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California Opens Door for Student-Athletes

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times. What does the bill say?  – The bill would treat student-athletes […]

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More than Marketing: Building a Brand for the Present and Future

(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]

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