*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times. What does the bill say? – The bill would treat student-athletes […]
The eight-year-old nonprofit has big plans to continue impacting children, their families and college communities throughout the country.
(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]
If working all year to organize one bowl game sounds absurd, think again. There’s plenty of opportunities to make your mark by working in events management.
Colorado State Athletics is doubling down on data to help drive revenue and spot trends in ways it hasn’t been able to before.
BCU Athletics’ director of new media and branding Jasmine Alston has brought a fresh perspective by revamping the program’s graphics and social platforms.
The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride
Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.
Samford is altering the standard practice of having each individual Division-I team responsible for its own communications at schools.
As technology continues to cause shifts in the industry, new opportunities are popping up to deliver a unique fan experience.
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