It took only 12 hours for Blues fans celebrating the first Cup in the franchise’s 52-year history to shatter the previous sales record set by the Washington Capitals in 2018.
In less than 24 hours, the Carolina Hurricanes turned being called a “bunch of jerks” into a marketing success with a viral t-shirt campaign.
As consumer habits continue to change, the company is looking to take advantage by blending content with experiential and commerce opportunities.
Adidas went to the National Center for Civil and Human Rights and made women a priority during its stop in Atlanta during the lead up to the Super Bowl.
Nike’s Super Bowl strategy includes a unique sneaker experience through the SNKRS app and a “Studio of Dreams” customization hub.
Thanks to a new partnership, passengers who find themselves in Cargo-equipped vehicles will have the chance to get exclusive pricing on tickets.
The brand’s ability to connect with today’s most well-known athletes has led to more investment opportunities to market towards the everyday fan.
Selling merchandise hasn’t been the primary goal for Overtime, but the pop-up shop became another way for the company to connect with its community.
The company activated across programs such as Miami, Colorado, Alabama, and Penn State.
The company is hoping to capitalize on the real-time shirt making opportunities around the MLB All-Star Game.
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